Mailchimp

Manage Mailchimp audiences, campaigns, automations, e-commerce, and analytics. Create and send email campaigns, manage subscribers, configure automations, handle e-commerce stores, and track performance with detailed reports.

Manage Mailchimp email marketing operations at scale. Handle audiences and subscribers, create and send campaigns, configure automations, manage e-commerce stores, and analyze performance with detailed reports.

This skill uses ClawLink for hosted connection flows and credentials so you do not need to configure Mailchimp API access yourself.

Setup in 3 Steps

Step 1: Install	Step 2: Pair Account	Step 3: Connect Mailchimp
		App-specific connection GIF coming soon

How It Works

┌─────────────────┐     ┌──────────────┐     ┌──────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│ Mailchimp API     │
│   (User Chat)   │     │   (OAuth)    │     │   (v3.0)        │
└─────────────────┘     └──────────────┘     └──────────────────┘
         │                       │                       │
         │  1. Install Plugin  │                       │
         │  2. Pair Device   │                       │
         │  3. Connect Mailchimp│                     │
         │                   │  4. Secure Token      │
         │                   │  5. Proxy Requests    │
         │                   │                       │
         ▼                   ▼                       ▼
   ┌──────────┐      ┌──────────┐           ┌──────────┐
   │  SKILL   │      │ Dashboard│           │ Mailchimp│
   │  File    │      │ Auth     │           │ Marketing│
   └──────────┘      └──────────┘           └──────────┘

Install

Install the verified ClawLink plugin from ClawHub. After the user confirms, complete the full setup so ClawLink tools are visible in the next OpenClaw chat.

openclaw plugins install clawhub:clawlink-plugin
openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

Then tell the user: "OpenClaw has been restarted. Send /new as a standalone message to start a fresh chat, then ask for Mailchimp again."

Quick Start

# Get lists (audiences)
clawlink_call_tool --tool "mailchimp_get_lists_info" --params '{}'

# List campaigns
clawlink_call_tool --tool "mailchimp_list_campaigns" --params '{}'

# Get account info
clawlink_call_tool --tool "mailchimp_get_account_info" --params '{}'

Authentication

All Mailchimp tool calls are authenticated automatically by ClawLink using the user's connected Mailchimp account.

No API key is required in chat. ClawLink stores the OAuth token securely and injects it into every Mailchimp API request on the user's behalf.

Getting Connected

1. Install the ClawLink plugin (see Install above).
2. Pair the plugin with clawlink_begin_pairing if it is not configured yet.
3. Open https://claw-link.dev/dashboard?add=mailchimp and connect Mailchimp (requires an active Mailchimp account).
4. Call clawlink_list_integrations to verify the connection is active.

Connection Management

List Connections

clawlink_list_integrations

Response: Returns all connected integrations. Look for mailchimp in the list.

Verify Connection

clawlink_list_tools --integration mailchimp

Response: Returns the live tool catalog for Mailchimp.

Reconnect

If Mailchimp tools are missing or the connection shows an error:

1. Direct the user to https://claw-link.dev/dashboard?add=mailchimp
2. After they confirm, call clawlink_list_integrations to verify
3. Then call clawlink_list_tools --integration mailchimp

Security & Permissions

• Access is scoped to the connected Mailchimp account only.
• All write operations require explicit user confirmation. Before executing any campaign, list, or subscriber action, confirm the target resource and intended effect with the user.
• Destructive actions (delete list, delete campaign, archive subscriber) are marked as high-impact and must be confirmed.
• Free accounts are limited to 1 audience; paid plans allow multiple audiences.
• Webhook functionality requires Standard or Premium Mailchimp plan.
• Campaign cancellation requires Mailchimp Pro or Premium plan.

Tool Reference

Account & Configuration

Tool	Description	Mode
mailchimp_get_account_info	Get account details, email, name, and plan type	Read
mailchimp_get_lists_info	Get all audiences/lists with basic info	Read
mailchimp_add_connected_site	Add a new connected site for tracking	Write
mailchimp_add_domain_to_account	Add a sending domain for email verification	Write
mailchimp_verify_domain	Verify domain ownership with confirmation code	Write
mailchimp_add_export	Create account data export (ZIP download)	Write
mailchimp_get_account_export_info	Check export status and get download URL	Read

Audiences (Lists)

Tool	Description	Mode
mailchimp_get_list_info	Get detailed list/audience information by ID	Read
mailchimp_add_list	Create a new audience (name, contact info, permission reminder required)	Write
mailchimp_update_list	Update list settings and configuration	Write
mailchimp_delete_list	Permanently delete a list and all subscribers	Write
mailchimp_get_list_members_info	Get members of a list with pagination	Read
mailchimp_add_list_member	Add a new member to a list	Write
mailchimp_add_or_update_list_member	Add or update list member (upsert)	Write
mailchimp_update_list_member	Update member info and status	Write
mailchimp_delete_list_member	Permanently delete a list member	Write
mailchimp_archive_list_member	Archive (soft delete) a list member	Write
mailchimp_get_member_info	Get detailed member information	Read
mailchimp_get_member_activity	Get member activity history	Read
mailchimp_get_member_goals	Get member goal events	Read
mailchimp_add_member_note	Add a note to a list member	Write
mailchimp_add_or_remove_member_tags	Add or remove tags from a member	Write
mailchimp_add_member_to_segment	Add existing member to static segment	Write
mailchimp_batch_add_or_remove_members	Batch add/remove members from static segment	Write
mailchimp_batch_subscribe_or_unsubscribe	Batch subscribe or unsubscribe members	Write

Segments

Tool	Description	Mode
mailchimp_list_segments	List all segments for a list	Read
mailchimp_get_segment_info	Get segment details by ID	Read
mailchimp_create_segment	Create a new segment (static or saved)	Write
mailchimp_update_segment	Update segment configuration	Write
mailchimp_delete_segment	Permanently delete a segment	Write

Tags

Tool	Description	Mode
mailchimp_get_list_tags	Get all tags for a list	Read
mailchimp_add_list_tag	Create a new tag in a list	Write
mailchimp_update_list_tag	Update tag name	Write
mailchimp_delete_list_tag	Permanently delete a tag	Write

Merge Fields

Tool	Description	Mode
mailchimp_list_merge_fields	List all merge fields for a list	Read
mailchimp_add_merge_field	Create a new merge field	Write
mailchimp_update_merge_field	Update merge field configuration	Write
mailchimp_delete_merge_field	Permanently delete a merge field	Write

Interest Categories & Groups

Tool	Description	Mode
mailchimp_list_interest_categories	List interest categories for a list	Read
mailchimp_add_interest_category	Create a new interest category	Write
mailchimp_list_interests	List interests within a category	Read
mailchimp_add_interest_in_category	Add a new interest/group to a category	Write

Campaigns

Tool	Description	Mode
mailchimp_list_campaigns	List all campaigns with filtering	Read
mailchimp_get_campaign_info	Get campaign details by ID	Read
mailchimp_create_campaign	Create a new campaign (regular, plaintext, or variate)	Write
mailchimp_update_campaign	Update campaign settings	Write
mailchimp_delete_campaign	Permanently delete a campaign	Write
mailchimp_list_campaign_content	Get campaign content and body	Read
mailchimp_set_campaign_content	Set campaign content (HTML, plain text)	Write
mailchimp_send_campaign	Send a campaign immediately	Write
mailchimp_schedule_campaign	Schedule a campaign for future sending	Write
mailchimp_unschedule_campaign	Remove campaign from schedule	Write
mailchimp_pause_campaign	Pause a running campaign	Write
mailchimp_resume_campaign	Resume a paused campaign	Write
mailchimp_cancel_campaign	Cancel a sending campaign (Pro/Premium only)	Write

Campaign Folders

Tool	Description	Mode
mailchimp_list_campaign_folders	List all campaign folders	Read
mailchimp_add_campaign_folder	Create a new campaign folder	Write
mailchimp_update_campaign_folder	Update folder name	Write
mailchimp_delete_campaign_folder	Permanently delete a folder	Write

Campaign Feedback

Tool	Description	Mode
mailchimp_list_campaign_feedback	List feedback comments on a campaign	Read
mailchimp_add_campaign_feedback	Post feedback comment on a campaign	Write

Automations

Tool	Description	Mode
mailchimp_list_automations	List all classic automations	Read
mailchimp_get_automation_info	Get automation details by ID	Read
mailchimp_add_automation	Create classic abandoned cart automation	Write
mailchimp_pause_automation	Pause an automation	Write
mailchimp_unpause_automation	Resume a paused automation	Write
mailchimp_archive_automation	Permanently archive an automation	Write
mailchimp_get_automation_email_subscriber	Get automation email queue subscriber	Read
mailchimp_add_automation_subscriber	Add subscriber to automation email queue	Write
mailchimp_remove_automation_subscriber	Remove subscriber from automation queue	Write

Templates

Tool	Description	Mode
mailchimp_list_templates	List all email templates	Read
mailchimp_get_template_info	Get template details by ID	Read
mailchimp_add_template	Create a new classic HTML template	Write
mailchimp_update_template	Update template content	Write
mailchimp_delete_template	Permanently delete a template	Write
mailchimp_list_template_folders	List template folders	Read
mailchimp_add_template_folder	Create a new template folder	Write

File Manager

Tool	Description	Mode
mailchimp_list_files	List all files in file manager	Read
mailchimp_add_file	Upload file to file manager (base64, max 10MB)	Write
mailchimp_update_file	Update file info	Write
mailchimp_delete_file	Permanently delete a file	Write
mailchimp_list_folders	List file manager folders	Read
mailchimp_add_folder	Create a new file manager folder	Write
mailchimp_update_folder	Update folder name	Write
mailchimp_delete_folder	Permanently delete a folder	Write

Landing Pages

Tool	Description	Mode
mailchimp_list_landing_pages	List all landing pages	Read
mailchimp_get_landing_page	Get landing page details by ID	Read
mailchimp_add_landing_page	Create a new landing page	Write
mailchimp_publish_landing_page	Publish a landing page	Write

Reports

Tool	Description	Mode
mailchimp_get_reports_campaign_report	Get campaign performance report	Read
mailchimp_get_reports_campaign_opens	Get campaign open details	Read
mailchimp_get_reports_campaign_CLICKS	Get campaign click details	Read
mailchimp_get_reports_campaign_UNSUBSCRIBES	Get unsubscribes from campaign	Read
mailchimp_get_reports_campaign_Bounces	Get bounces from campaign	Read
mailchimp_list_campaign_abuse_reports	Get abuse complaints (spam reports)	Read
mailchimp_campaign_abuse_report_details	Get specific abuse report details	Read
mailchimp_get_reports_campaign_LOCATION	Get subscriber locations for campaign	Read
mailchimp_get_reports_campaign_SETTINGS	Get campaign settings report	Read
mailchimp_get_reports_campaign_SENT_TO	Get sent-to list for campaign	Read
mailchimp_campaign_statistics_feedback	Get advice based on campaign statistics	Read
mailchimp_get_subcampaign_report	Get report for A/B split sub-campaign	Read

E-Commerce

Tool	Description	Mode
mailchimp_list_ecommerce_stores	List all connected e-commerce stores	Read
mailchimp_add_store	Add a new e-commerce store	Write
mailchimp_get_ecommerce_store_info	Get store details by ID	Read
mailchimp_delete_ecommerce_store	Permanently delete a store	Write
mailchimp_list_ecommerce_customers	List customers in a store	Read
mailchimp_add_or_update_customer	Add or update customer (upsert)	Write
mailchimp_get_ecommerce_customer_info	Get customer details	Read
mailchimp_delete_ecommerce_customer	Delete customer from store	Write
mailchimp_list_ecommerce_products	List products in a store	Read
mailchimp_add_product	Add a new product with variants	Write
mailchimp_get_ecommerce_product_info	Get product details	Read
mailchimp_update_ecommerce_product	Update product info	Write
mailchimp_delete_ecommerce_product	Delete product from store	Write
mailchimp_add_product_image	Add image to a product	Write
mailchimp_list_ecommerce_product_variants	List product variants	Read
mailchimp_add_or_update_product_variant	Add or update product variant	Write
mailchimp_get_ecommerce_product_variant_info	Get variant details	Read
mailchimp_delete_ecommerce_product_variant	Delete product variant	Write
mailchimp_list_ecommerce_carts	List carts in a store	Read
mailchimp_add_cart	Create a new cart	Write
mailchimp_get_ecommerce_cart_info	Get cart details	Read
mailchimp_delete_ecommerce_cart	Delete cart from store	Write
mailchimp_add_cart_line_item	Add line item to cart	Write
mailchimp_update_cart_line_item	Update cart line item	Write
mailchimp_delete_cart_line_item	Remove line item from cart	Write
mailchimp_list_ecommerce_orders	List orders in a store	Read
mailchimp_add_order	Create a new order	Write
mailchimp_get_ecommerce_order_info	Get order details	Read
mailchimp_update_ecommerce_order	Update order status	Write
mailchimp_delete_ecommerce_order	Delete order from store	Write
mailchimp_add_order_line_item	Add line item to existing order	Write

Promo Codes & Rules

Tool	Description	Mode
mailchimp_list_promo_rules	List promo rules for a store	Read
mailchimp_add_promo_rule	Add a new promo rule	Write
mailchimp_get_promo_rule_info	Get promo rule details	Read
mailchimp_update_promo_rule	Update promo rule	Write
mailchimp_delete_promo_rule	Delete promo rule	Write
mailchimp_list_promo_codes	List promo codes for a rule	Read
mailchimp_add_promo_code	Add promo code to a rule	Write
mailchimp_get_promo_code_info	Get promo code details	Read
mailchimp_update_promo_code	Update promo code	Write
mailchimp_delete_promo_code	Delete promo code	Write

Events

Tool	Description	Mode
mailchimp_list_custom_events	List available custom events	Read
mailchimp_get_custom_event_template	Get custom event template by name	Read
mailchimp_create_custom_event	Create custom event for a member	Write

Webhooks

Tool	Description	Mode
mailchimp_list_webhooks	List webhooks for a list	Read
mailchimp_add_webhook	Create webhook for list events	Write
mailchimp_update_webhook	Update webhook configuration	Write
mailchimp_delete_webhook	Permanently delete webhook	Write
mailchimp_add_batch_webhook	Add batch webhook for batch request events	Write

Surveys

Tool	Description	Mode
mailchimp_list_surveys	List surveys for a list	Read
mailchimp_create_survey_campaign	Create campaign linked to a survey	Write

Customer Journeys

Tool	Description	Mode
mailchimp_list_customer_journeys	List customer journeys	Read
mailchimp_get_customer_journey_info	Get journey details by ID	Read
mailchimp_customer_journeys_api_trigger_for_a_contact	Trigger journey step for a contact	Write

Code Examples

List campaigns

clawlink_call_tool --tool "mailchimp_list_campaigns" \
  --params '{}'

Create a list (audience)

clawlink_call_tool --tool "mailchimp_add_list" \
  --params '{"name": "My New Audience", "contact": {"company": "My Company", "city": "New York", "country": "US"}, "permission_reminder": "You signed up for updates from us."}'

Add a subscriber

clawlink_call_tool --tool "mailchimp_add_list_member" \
  --params '{"list_id": "LIST_ID", "email_address": "[e-mail]", "status": "subscribed", "merge_fields": {"FNAME": "John"}}'

Send a campaign

clawlink_call_tool --tool "mailchimp_send_campaign" \
  --params '{"campaign_id": "CAMPAIGN_ID"}'

Get campaign report

clawlink_call_tool --tool "mailchimp_get_reports_campaign_report" \
  --params '{"campaign_id": "CAMPAIGN_ID"}'

Discovery Workflow

1. Call clawlink_list_integrations to confirm Mailchimp is connected.
2. Call clawlink_list_tools --integration mailchimp to see the live catalog.
3. Treat the returned list as the source of truth. Do not guess or assume what tools exist.
4. If the user describes a capability but the exact tool is unclear, call clawlink_search_tools with a short query and integration mailchimp.
5. If no Mailchimp tools appear, direct the user to https://claw-link.dev/dashboard?add=mailchimp.

Execution Workflow

┌─────────────────────────────────────────────────────────────┐
│  READ OPERATIONS (Safe)                                     │
│  list → get → search → describe → call                      │
│                                                             │
│  Example: List campaigns → Get report → Show results         │
└─────────────────────────────────────────────────────────────┘
                              │
                              ▼
┌─────────────────────────────────────────────────────────────┐
│  WRITE OPERATIONS (Require Confirmation)                     │
│  list → get → describe → preview → confirm → call          │
│                                                             │
│  Example: Preview campaign send → User approves → Send      │
└─────────────────────────────────────────────────────────────┘

1. For unfamiliar tools, ambiguous requests, or any write action, call clawlink_describe_tool first.
2. Use the returned guidance, schema, whenToUse, askBefore, safeDefaults, examples, and followups to shape the call.
3. Prefer read, list, search, and get operations before writes when that reduces ambiguity.
4. For writes or anything marked as requiring confirmation, call clawlink_preview_tool first.
5. Execute with clawlink_call_tool. Pass confirmation only after the preview matches the user's intent.
6. If the tool call fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

Notes

• Free Mailchimp accounts are limited to 1 audience. Paid plans allow multiple audiences.
• Campaign cancellation requires Mailchimp Pro or Premium plan.
• Webhook functionality requires Standard or Premium Mailchimp plan.
• Only one export can run at a time per account and only one per 24-hour period.
• Completed exports are available for 90 days.
• E-commerce stores require connected platform and Mailchimp store setup.
• Product variants require inventory_quantity > 0 for product recommendations to work.
• Batch operations maximum 500 emails per request for each operation.
• Subscriber hash for upsert operations is MD5 hash of lowercase email address.

Error Handling

Status / Error	Meaning
Tool not found	The tool name does not exist in the current catalog. Verify with clawlink_list_tools --integration mailchimp.
Missing connection	Mailchimp is not connected. Direct the user to https://claw-link.dev/dashboard?add=mailchimp.
Permission error	The account lacks required plan or permission for this operation.
List not found	The list ID does not exist. Verify with mailchimp_get_lists_info.
Campaign not found	The campaign ID does not exist. Verify with mailchimp_list_campaigns.
Write rejected	User did not confirm a write action. Always confirm before executing writes.
402 Payment Required	Feature requires higher Mailchimp plan (Pro/Premium).

Troubleshooting: Tools Not Visible

1. Check that the ClawLink plugin is installed:

   openclaw plugins list
   

2. If the plugin is installed but tools are missing, tell the user to send /new as a standalone message to reload the catalog.
3. If a fresh chat does not help, run:

   openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
   openclaw gateway restart
   

4. After restart, tell the user to send /new again and retry.

Resources

• Mailchimp API Documentation
• Mailchimp Marketing API Guide
• ClawLink: https://claw-link.dev/?utm_source=clawhub&utm_medium=referral&utm_content=mailchimp-marketing
• ClawLink Docs: https://docs.claw-link.dev/openclaw
• ClawLink Verification: https://claw-link.dev/verify

Related Skills

• MailerLite Email Marketing — For MailerLite campaigns and automation
• Kit Email Marketing — For Kit email broadcasts
• Instantly Campaigns — For Instantly cold email outreach

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