Instantly

Run scalable cold email campaigns via Instantly.ai. Manage email accounts, build lead lists, create and activate multi-step outreach sequences, track analytics, and automate follow-ups with condition-based branching.

Scale cold email outreach with Instantly.ai. Manage email accounts, build targeted lead lists, create multi-step sequences with condition-based branching, and monitor campaign performance with detailed analytics.

This skill uses ClawLink for hosted connection flows and credentials so you do not need to configure Instantly API access yourself.

Setup in 3 Steps

Step 1: Install	Step 2: Pair Account	Step 3: Connect Instantly
		App-specific connection GIF coming soon

How It Works

┌─────────────────┐     ┌──────────────┐     ┌──────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│  Instantly API   │
│   (User Chat)   │     │   (OAuth)    │     │   (v2.1)        │
└─────────────────┘     └──────────────┘     └──────────────────┘
         │                       │                       │
         │  1. Install Plugin  │                       │
         │  2. Pair Device   │                       │
         │  3. Connect Instantly│                     │
         │                   │  4. Secure Token      │
         │                   │  5. Proxy Requests    │
         │                   │                       │
         ▼                   ▼                       ▼
   ┌──────────┐      ┌──────────┐           ┌──────────┐
   │  SKILL   │      │ Dashboard│           │ Instantly│
   │  File    │      │ Auth     │           │ Campaigns│
   └──────────┘      └──────────┘           └──────────┘

Install

Install the verified ClawLink plugin from ClawHub. After the user confirms, complete the full setup so ClawLink tools are visible in the next OpenClaw chat.

openclaw plugins install clawhub:clawlink-plugin
openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

Then tell the user: "OpenClaw has been restarted. Send /new as a standalone message to start a fresh chat, then ask for Instantly again."

Quick Start

# List all email accounts
clawlink_call_tool --tool "instantly_list_accounts" --params '{}'

# List campaigns
clawlink_call_tool --tool "instantly_list_campaigns" --params '{}'

# Get campaign analytics
clawlink_call_tool --tool "instantly_campaigns_analytics_overview_get" --params '{"campaign_ids": ["CAMPAIGN_ID"]}'

Authentication

All Instantly tool calls are authenticated automatically by ClawLink using the user's connected Instantly account.

No API key is required in chat. ClawLink stores the OAuth token securely and injects it into every Instantly API request on the user's behalf.

Getting Connected

1. Install the ClawLink plugin (see Install above).
2. Pair the plugin with clawlink_begin_pairing if it is not configured yet.
3. Open https://claw-link.dev/dashboard?add=instantly and connect Instantly (requires an active Instantly account).
4. Call clawlink_list_integrations to verify the connection is active.

Connection Management

List Connections

clawlink_list_integrations

Response: Returns all connected integrations. Look for instantly in the list.

Verify Connection

clawlink_list_tools --integration instantly

Response: Returns the live tool catalog for Instantly.

Reconnect

If Instantly tools are missing or the connection shows an error:

1. Direct the user to https://claw-link.dev/dashboard?add=instantly
2. After they confirm, call clawlink_list_integrations to verify
3. Then call clawlink_list_tools --integration instantly

Security & Permissions

• Access is scoped to the connected Instantly workspace only.
• All write operations require explicit user confirmation. Before executing any campaign, lead, or sequence action, confirm the target resource and intended effect with the user.
• Destructive actions (delete campaign, delete lead, delete webhook) are marked as high-impact and must be confirmed.
• Email sending is rate-limited by Instantly per account limits and your workspace plan.
• Lead enrichment and data jobs may incur additional costs based on your Instantly plan.

Tool Reference

Email Accounts & Warmup

Tool	Description	Mode
instantly_list_accounts	List all email accounts in the workspace with warmup status	Read
instantly_get_account_campaign_mappings	Get campaigns mapped to a specific email account	Read
instantly_get_accounts_warmup_analytics	Retrieve warmup statistics and health scores per account	Read
instantly_get_accounts_analytics_daily	Get daily email sent counts per account	Read
instantly_enable_account_warmup	Enable warm-up for one or more email accounts	Write
instantly_disable_account_warmup	Disable warm-up for specific or all accounts	Write
instantly_accounts_ctd_status_get	Check Custom Tracking Domain SSL and CNAME status	Read
instantly_test_accounts_vitals	Test IMAP/SMTP connectivity and account health	Read

Campaigns

Tool	Description	Mode
instantly_list_campaigns	List all campaigns with optional filters and pagination	Read
instantly_get_campaign	Get full campaign configuration by ID	Read
instantly_get_campaign_sending_status	Get diagnostics on why a campaign may not be sending	Read
instantly_get_campaign_analytics	Get performance metrics for one or multiple campaigns	Read
instantly_get_daily_campaign_analytics	Get per-day performance metrics for a campaign	Read
instantly_get_campaign_steps_analytics	Get analytics broken down by sequence steps and variants	Read
instantly_campaigns_analytics_overview_get	Get overview metrics (leads, emails, replies, opens, clicks)	Read
instantly_create_campaign	Create a new campaign with configured settings	Write
instantly_update_campaign	Update campaign settings after verifying ID	Write
instantly_duplicate_campaign	Duplicate an existing campaign with same configuration	Write
instantly_activate_campaign	Activate or resume a paused campaign	Write
instantly_pause_campaign	Pause an active campaign sending operations	Write
instantly_delete_campaign	Permanently delete a campaign by ID	Write
instantly_share_campaign	Share a campaign template for 7 days	Write
instantly_export_campaign	Export campaign data to JSON format	Read
instantly_campaigns_from_export_post	Import a campaign from previously exported configuration	Write
instantly_count_launched_campaigns	Get total count of launched campaigns in workspace	Read
instantly_search_campaigns_by_lead_email	Find campaigns containing a specific lead	Read

Sequences & Subsequences

Tool	Description	Mode
instantly_get_subsequence	Get full details of a follow-up sequence	Read
instantly_get_campaign_sequences	Get all sequences for a campaign with steps and conditions	Read
instantly_create_subsequence	Create an automated follow-up sequence for a campaign	Write
instantly_duplicate_subsequence	Duplicate an existing subsequence to another campaign	Write
instantly_update_subsequence	Update an existing subsequence's steps	Write
instantly_delete_subsequence	Permanently delete a subsequence by UUID	Write
instantly_pause_subsequence	Pause an active campaign subsequence	Write
instantly_resume_subsequence	Resume a previously paused subsequence	Write
instantly_remove_lead_from_subsequence	Stop a lead from receiving subsequence emails	Write

Leads & Lead Lists

Tool	Description	Mode
instantly_list_leads	List leads with optional search, status filters, and pagination	Read
instantly_list_lead_lists	List all lead lists with optional filtering	Read
instantly_get_lead	Get full lead details by UUID	Read
instantly_get_lead_list	Get lead list metadata by UUID	Read
instantly_create_lead	Add an individual lead to a campaign	Write
instantly_create_lead_list	Create a new lead list for organizing contacts	Write
instantly_add_leads_bulk	Bulk import leads to a campaign or list with duplicate handling	Write
instantly_move_leads	Transfer specific leads between campaigns	Write
instantly_bulk_assign_leads	Bulk assign leads to organization team members	Write
instantly_merge_leads	Merge multiple leads into a single lead	Write
instantly_delete_lead	Permanently delete a lead by ID	Write
instantly_delete_lead_list	Permanently delete a lead list by ID	Write

Lead Enrichment & Discovery

Tool	Description	Mode
instantly_count_leads_from_supersearch	Preview how many leads match supersearch criteria	Read
instantly_create_supersearch_enrichment	Create enrichment job for a list or campaign	Write
instantly_get_supersearch_enrichment	Get enrichment configuration and status	Read
instantly_patch_supersearch_enrichment_settings	Update auto-update and skip settings for enrichment	Write
instantly_supersearch_enrichment_run_post	Trigger enrichment for a list or campaign	Write
instantly_create_ai_enrichment	Create AI-driven enrichment job for a list or campaign	Write

Block List & Suppression

Tool	Description	Mode
instantly_list_block_list_entries	List blocked emails or domains with optional filtering	Read
instantly_get_block_list_entry	Get details of a specific block list entry by ID	Read
instantly_create_block_list_entry	Add a blocked email or domain to the blocklist	Write
instantly_update_block_list_entry	Modify the value of a block list entry	Write
instantly_delete_block_list_entry	Remove a block list entry by ID	Write

Tags & Labels

Tool	Description	Mode
instantly_list_custom_tags	List all custom tags with optional pagination	Read
instantly_get_custom_tag	Get details of a specific custom tag by ID	Read
instantly_get_custom_tag_mappings	Get tag mappings connecting tags to resources	Read
instantly_create_custom_tag	Create a new custom tag for organizing resources	Write
instantly_update_tag	Update a tag's name by ID	Write
instantly_delete_custom_tag	Permanently delete a custom tag by ID	Write
instantly_toggle_resource	Assign or unassign custom tags to resources	Write

Analytics & Reporting

Tool	Description	Mode
instantly_get_audit_logs	Retrieve audit log records for account activity	Read
instantly_get_current_workspace	Get workspace info, plan details, and organization settings	Read
instantly_get_workspace_billing_plan_details	Get billing plan info for various services	Read

Email Management

Tool	Description	Mode
instantly_list_emails	List emails with optional filters and pagination	Read
instantly_count_unread_emails	Get count of unread emails in inbox	Read
instantly_mark_thread_as_read	Mark emails in a specific thread as read	Write

Webhooks

Tool	Description	Mode
instantly_list_webhooks	List configured webhooks with optional filters	Read
instantly_get_webhook	Get webhook configuration by ID	Read
instantly_create_webhook	Create a new webhook endpoint for event notifications	Write
instantly_patch_webhook	Update webhook properties (name, event type, target URL)	Write
instantly_delete_webhook	Permanently delete a webhook by UUID	Write
instantly_list_webhook_events	List received webhook events with pagination	Read
instantly_get_webhook_event	Get details of a specific webhook event by ID	Read
instantly_get_webhook_event_types	Get all available webhook event types	Read
instantly_get_webhook_events_summary	Get aggregated webhook delivery metrics for a date range	Read
instantly_get_webhook_events_summary_by_date	Get webhook event summaries grouped by date	Read
instantly_test_webhook	Send a test payload to verify webhook is working	Read

API Keys & Administration

Tool	Description	Mode
instantly_api_keys_get	List all API keys with names, scopes, and timestamps	Read
instantly_create_api_key	Create a new API key with specified permissions	Write
instantly_delete_api_key	Delete a specific API key by ID	Write

DFY Email Accounts

Tool	Description	Mode
instantly_list_dfy_email_account_orders	List DFY email account orders with pagination	Read
instantly_get_dfy_email_account_order_accounts	Get accounts from DFY orders with optional passwords	Read
instantly_check_dfy_email_account_order_domains	Check domain availability for DFY orders	Read
instantly_get_similar_dfy_email_account_order_domains	Get available domain alternatives based on a given domain	Read
instantly_dfy_email_account_orders_domains_pre_warmed_up	Get pre-warmed domains ready for DFY orders	Read

Inbox Placement Testing

Tool	Description	Mode
instantly_list_inbox_placement_tests	List inbox placement tests with filtering and pagination	Read
instantly_get_inbox_placement_test	Get details for a specific inbox placement test	Read
instantly_get_email_service_provider_options	Get valid recipient_labels options for ESPs	Read
instantly_create_inbox_placement_test	Create an inbox placement test with email and recipients	Write
instantly_get_inbox_placement_analytics_stats_by_date	Get daily inbox/spam/category distribution analytics	Read
instantly_inbox_placement_analytics_deliverability_insights	Get detailed inbox vs spam percentage breakdowns	Read
instantly_inbox_placement_analytics_stats_by_test_id	Get aggregated inbox placement stats across multiple tests	Read
instantly_list_inbox_placement_blacklist_spam_assassin	Get spam and blacklist analytics from inbox placement tests	Read

Custom Domain & Whitelabel

Tool	Description	Mode
instantly_set_whitelabel_domain	Configure custom whitelabel agency domain for workspace	Write
instantly_delete_whitelabel_domain	Remove whitelabel domain configuration from workspace	Write

Lead Labels

Tool	Description	Mode
instantly_lead_labels_post	Create a custom lead label for categorizing leads	Write
instantly_get_lead_label	Get details of a specific lead label by ID	Read
instantly_patch_lead_label	Update an existing lead label's name or properties	Write
instantly_delete_lead_label	Permanently delete a lead label by ID	Write

Code Examples

List campaigns and get analytics

clawlink_call_tool --tool "instantly_list_campaigns" \
  --params '{}'

Get campaign analytics overview

clawlink_call_tool --tool "instantly_campaigns_analytics_overview_get" \
  --params '{"campaign_ids": ["CAMPAIGN_ID_1", "CAMPAIGN_ID_2"]}'

Add leads in bulk to a campaign

clawlink_call_tool --tool "instantly_add_leads_bulk" \
  --params '{"campaign_id": "CAMPAIGN_ID", "lead_emails": ["[e-mail]", "[e-mail]"]}'

Create a new campaign

clawlink_call_tool --tool "instantly_create_campaign" \
  --params '{"name": "Q4 Outreach", "sender_email": "[e-mail]", "track_links": true}'

Pause a campaign

clawlink_call_tool --tool "instantly_pause_campaign" \
  --params '{"campaign_id": "CAMPAIGN_ID"}'

Discovery Workflow

1. Call clawlink_list_integrations to confirm Instantly is connected.
2. Call clawlink_list_tools --integration instantly to see the live catalog.
3. Treat the returned list as the source of truth. Do not guess or assume what tools exist.
4. If the user describes a capability but the exact tool is unclear, call clawlink_search_tools with a short query and integration instantly.
5. If no Instantly tools appear, direct the user to https://claw-link.dev/dashboard?add=instantly.

Execution Workflow

┌─────────────────────────────────────────────────────────────┐
│  READ OPERATIONS (Safe)                                     │
│  list → get → search → describe → call                     │
│                                                             │
│  Example: List campaigns → Get analytics → Show results    │
└─────────────────────────────────────────────────────────────┘
                              │
                              ▼
┌─────────────────────────────────────────────────────────────┐
│  WRITE OPERATIONS (Require Confirmation)                     │
│  list → get → describe → preview → confirm → call           │
│                                                             │
│  Example: Preview campaign create → User approves → Execute│
└─────────────────────────────────────────────────────────────┘

1. For unfamiliar tools, ambiguous requests, or any write action, call clawlink_describe_tool first.
2. Use the returned guidance, schema, whenToUse, askBefore, safeDefaults, examples, and followups to shape the call.
3. Prefer read, list, search, and get operations before writes when that reduces ambiguity.
4. For writes or anything marked as requiring confirmation, call clawlink_preview_tool first.
5. Execute with clawlink_call_tool. Pass confirmation only after the preview matches the user's intent.
6. If the tool call fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

Notes

• Campaign creation requires at least one email account, one lead, email sequences, and schedule configured before activation.
• Lead deduplication options are available when adding bulk leads (skip duplicates, upsert, etc.).
• Subsequence trigger conditions include CRM status changes, lead activity, and reply keywords.
• Custom tracking domains require SSL configuration and CNAME record setup before use.
• API keys can be scoped with granular permissions (e.g., campaigns:read, leads:create).
• Inbox placement tests measure deliverability across email providers with inbox vs spam vs category breakdowns.
• Webhook events summary and date-based summaries provide aggregated delivery metrics.

Error Handling

Status / Error	Meaning
Tool not found	The tool name does not exist in the current catalog. Verify with clawlink_list_tools --integration instantly.
Missing connection	Instantly is not connected. Direct the user to https://claw-link.dev/dashboard?add=instantly.
Permission error	The connected account lacks permission for this operation. Check account roles in Instantly.
Campaign not found	The campaign ID does not exist. Verify with instantly_list_campaigns.
Rate limit exceeded	API rate limit hit. Wait before retrying or reduce request frequency.
Write rejected	User did not confirm a write action. Always confirm before executing writes.

Troubleshooting: Tools Not Visible

1. Check that the ClawLink plugin is installed:

   openclaw plugins list
   

2. If the plugin is installed but tools are missing, tell the user to send /new as a standalone message to reload the catalog.
3. If a fresh chat does not help, run:

   openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
   openclaw gateway restart
   

4. After restart, tell the user to send /new again and retry.

Troubleshooting: Campaign Not Sending

1. Verify the campaign has at least one email account, one lead, and sequences configured.
2. Check campaign sending status diagnostics:

   clawlink_call_tool --tool "instantly_get_campaign_sending_status" --params '{"campaign_id": "YOUR_CAMPAIGN_ID"}'
   

3. Ensure email accounts are not paused and warmup is enabled.
4. Check if daily sending limits have been reached for the account.

Resources

• Instantly API Documentation
• Instantly Warmup Guide
• ClawLink: https://claw-link.dev/?utm_source=clawhub&utm_medium=referral&utm_content=instantly-campaigns
• ClawLink Docs: https://docs.claw-link.dev/openclaw
• ClawLink Verification: https://claw-link.dev/verify

Related Skills

• Lemlist Outreach — For Lemlist email sequencing and CRM
• Mailchimp Marketing — For Mailchimp email campaigns and automation
• Kit Email Marketing — For Kit email broadcasts and sequences

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