OpenClaw Marketing Skills

A collection of 33 battle-tested marketing skills for OpenClaw agents. Use when you want to install or reference any marketing skill including: CRO (page-cro...

Security Scan

This is an instruction-only collection of marketing guidance files; the requested actions, file reads, and external tool references are consistent with its stated purpose and no unusual privileges or installs are requested.

Purpose & Capability

The name/description match the content: 33 marketing skill docs for CRO, copy, SEO, ads, etc. There are no required binaries, env vars, or install steps that are unrelated to marketing tasks.

Instruction Scope

Many skills instruct the agent to read .agents/product-marketing-context.md if present (expected for a shared product context). The docs also describe using CSV/API-provided performance data and external generative tool APIs; these are relevant but mean the agent may ask for/upload user data or API keys when the user requests integrations.

Install Mechanism

No install spec and no code files — everything is markdown. This minimizes disk writes and execution risk.

Credentials

The skill does not require any environment variables or credentials. Some reference docs include example API calls that use environment variables (e.g., GEMINI_API_KEY) for third-party generative services; those are example usage patterns, not mandatory requirements declared by the package.

Persistence & Privilege

always:false and no install behavior. The skill does instruct reading a project-local file (.agents/product-marketing-context.md) but does not request system-wide config changes or other skills' credentials.

Assessment

This package is a documentation-only bundle of marketing skills and appears internally consistent. Before installing or using: 1) Review any .agents/product-marketing-context.md you create — it will be read by many skills, so avoid embedding secrets or unrelated credentials there. 2) The docs include examples that call third-party APIs (image/video/voice generation) and show environment-variable usage (e.g., GEMINI_API_KEY) — only provide API keys if you trust the external provider and scope the key appropriately. 3) Because the skill is instruction-only and contains no code, risk is low, but be cautious when pasting or uploading performance data (CSV) or connecting external accounts. 4) If you plan to allow autonomous agent invocation, remember the agent may call the skill when prompted; that is normal but increases blast radius if you later connect credentials. If you want more assurance, inspect the specific SKILL.md files for the skills you intend to use (they're all included) and confirm they don't ask to read other unrelated paths or transmit data to unexpected endpoints.

A collection of 33 battle-tested marketing skills for OpenClaw agents.

Getting Started

Start here: Use product-marketing-context to create .agents/product-marketing-context.md. All other skills automatically reference this — describe your product once, never repeat yourself.

Skills Included

See the individual skill folders in skills/ for full documentation.

Category	Skills
Foundation	product-marketing-context
CRO	page-cro, signup-flow-cro, onboarding-cro, form-cro, popup-cro, paywall-upgrade-cro
Copy & Content	copywriting, copy-editing, cold-email, email-sequence, social-content
SEO	seo-audit, ai-seo, programmatic-seo, site-architecture, schema-markup, content-strategy
Paid & Analytics	paid-ads, ad-creative, ab-test-setup, analytics-tracking
Growth & Retention	referral-program, free-tool-strategy, churn-prevention
Sales & GTM	revops, sales-enablement, launch-strategy, pricing-strategy, competitor-alternatives
Strategy	marketing-ideas, marketing-psychology, lead-magnets

Usage

Just ask naturally:

• "Optimize this landing page for conversions" → page-cro
• "Write homepage copy for my SaaS" → copywriting
• "Audit our SEO" → seo-audit
• "Create a 5-email welcome sequence" → email-sequence
• "Help me with Google Ads" → paid-ads

Adapted from marketingskills by Corey Haines. Powered by MyClaw.ai.