scripe

Plan, write, schedule and measure LinkedIn posts for a team in Scripe (scripe.io) through its hosted MCP server. Use when the user wants to plan a content calendar for one or several LinkedIn profiles or company pages, draft a post in someone's own voice, turn a transcript, article or idea into posts, schedule or publish a post, read LinkedIn analytics, find outlier posts in their niche, or work with their Scripe ideas, knowledge base, labels or campaigns.

Scripe is a social media management platform for B2B teams and agencies, built LinkedIn-first: the posts of company pages and colleagues' profiles are planned, written, approved, scheduled and measured in one place. This skill drives Scripe through its hosted MCP server, https://mcp.scripe.io/mcp.

Scripe publishes to LinkedIn only. Do not offer other networks.

When to Use

• "Plan our LinkedIn posts for the next two weeks", "fill the gaps in Eva's calendar", "what should the company page post this month".
• "Write a LinkedIn post in my voice about …", "turn this transcript / article / meeting into posts", "make this draft shorter".
• "Schedule this for Tuesday 9:00", "publish it now".
• "How did my posts do last month?", "which formats work for us?", "find outlier posts in my niche".
• Anything about Scripe ideas, the "For you" suggestions, the knowledge base, labels, campaigns or the review workflow.

Not for: liking, commenting on or reposting other people's LinkedIn posts. Scripe does not do that from any agent surface, by design; tell the user it is a click in the Scripe dashboard.

Prerequisites

1. A Scripe account (scripe.io). Every plan, Free included, can connect. Scheduling and publishing need a paid plan or a running trial; AI writing counts against the plan's limits.
2. The Scripe MCP server connected to this agent, with OAuth. No API key: the MCP endpoint accepts OAuth tokens only. The first call opens a browser to Scripe's consent screen, where the user picks read-only or full access and the workspace to start in.

If no scripe tools are available, set the server up first. Setup per host (Hermes Agent, Claude Code, Claude, ChatGPT, Codex, Cursor, Gemini CLI, OpenClaw and any other MCP client) is in references/connect.md. For Hermes Agent:

bash

hermes mcp install scripe      # once Scripe is in the Hermes MCP catalog

or add it to ~/.hermes/config.yaml and sign in:

yaml

mcp_servers:
  scripe:
    url: "https://mcp.scripe.io/mcp"
    auth: oauth

bash

hermes mcp login scripe

Then start a new session (or run /reload-mcp) so the tools load.

How the tools are shaped

Scripe serves its ~130 operations in one of two shapes, chosen by the host. Both call the same operations with the same arguments.

• Grouped (most hosts): 13 planning tools by name (get_planning_overview, preview_plan, commit_plan, draft_planned_posts, …) plus one tool per domain and effect: workspace_read, posts_write, ideas_read, calendar_read, knowledge_write, analytics_read, brand_read, organize_write, media_write, … Call an operation as its action, with its arguments in arguments:

  json

  { "name": "posts_write",
    "arguments": { "action": "generate_post",
                   "arguments": { "source": { "type": "topic", "text": "Why we stopped weekly status meetings" } } } }
  

  describe_actions returns the full schema of any operation.

• Flat (Claude Code): every operation is its own tool, named like the action (generate_post, schedule_post, get_analytics_overview).

Below, operations are written by name. Which domain tool carries each one is in references/operations.md.

Procedure

1. Know where you are

Call get_workspace_context first. It returns the active workspace, its plan, whether reviews are required, and its profiles (personal profiles and company pages) with their ids and whether LinkedIn is connected.

• Tell the user which workspace is active, by name. To work in another one, list_workspaces, match the user's words to a name, then switch_workspace.
• A "profile" is a Scripe project. Most operations take an optional projectId and fall back to the profile pinned when the user connected. When the user names a person ("Eva's posts"), pass that profile's id.
• A profile without a LinkedIn connection can still be planned and written for. Publishing and analytics need the connection, which the user makes in the Scripe dashboard.

2. Plan a period (one or many profiles)

"Our", "we" and "everyone" mean every profile you can reach unless the user names people.

1. get_planning_overview: every profile in one call, with goal gaps, open calendar slots and idea stock.
2. In the same turn, get_profile_planning_context (who each profile is, their voice and positioning) and get_planning_signals (what works in their niche now, new source items, knowledge, their own performance, the "For you" suggestions with reasons). Never loop per-profile reads for this.
3. Write the ideas yourself from that evidence: one angle and hook per open slot, spread across the profile's lanes (Reach, Trust, Convert).
4. preview_plan and read its warnings (repeated angles, bare titles).
5. Show the plan to the user and wait for their yes.
6. commit_plan: one write; each idea reserves its slot.
7. draft_planned_posts: Scripe writes the posts in each profile's voice, in the background. Poll get_draft_run and report what landed.

The MCP prompt plan_content runs this whole loop.

3. Write one post

• From a topic, idea, note or text: generate_post with a source. Scripe writes it in the profile's voice (tone of voice, past posts, knowledge base) and saves a draft. Show the text and the link it returns.
• When the user wrote the text themselves: create_post_draft with their words as content, unchanged.
• To change a draft: get_post, then update_post.
• For material to draw on: search_knowledge (by meaning) or read_knowledge_document; to add material, add_to_knowledge_base (text, file, URL or YouTube).

4. Schedule or publish

• schedule_post schedules on the first call and the post then goes live on LinkedIn by itself at that time. Say so to the user, using the notice it returns. Undo with update_post and scheduledFor: null.
• publish_post posts to LinkedIn immediately. It is two-phase: the first call returns a proposal and a confirmationToken. Show the proposal, get the user's explicit yes, then call again with the token. Publishing right away through an agent is limited to 5 posts per user in 24 hours.
• In a workspace that requires review, a post needs an approved review first. request_review sends posts to a reviewer (two-phase); approving or rejecting happens only in the Scripe dashboard.

5. Measure

• get_analytics_overview for a profile's headline figures over a range.
• list_post_analytics for per-post figures (pass postId for one post).
• get_analytics_report for a daily series; get_posting_times for when this profile's posts perform best.
• search_viral_posts for outlier posts in the user's niche, judged against each author's own usual post.
• Report only figures Scripe returned. Never estimate a missing number.

6. Ideas

• list_for_you_ideas / get_for_you_idea: Scripe's suggested ideas with the sources they were built on. save_for_you_idea puts one on the board.
• list_ideas, create_idea, update_idea, schedule_idea for the idea board. generate_post_ideas turns material into ideas.
• Idea operations echo the project they wrote to. Tell the user which profile an idea landed on.

Pitfalls

• Two-phase actions are not consent by themselves. publish_post, every delete, request_review, send_content_questions, add_post_media and several settings writes return a proposal first. Always show it and get the user's yes before the confirming call. A changed request needs a new proposal.
• 401 / "No Authorization header": the connection is not signed in or lapsed. Re-run the host's MCP login (hermes mcp login scripe on Hermes). An API key does not work on MCP.
• plan_not_eligible: the workspace's plan does not include that action (scheduling on Free, for example). Say what it needs; do not retry.
• conflict on scheduling: the workspace requires an approved review.
• 402 on an AI verb: the plan's AI limit for the period is spent. The error says when it resets.
• Wrong workspace: every read and write is scoped to the active workspace. Confirm it by name before writing.
• Scripe never likes, comments or reposts on other people's posts and has no tool for it. Do not try to work around that.

Verification

• After a write, read it back (get_post, get_idea, list_calendar) and give the user the link Scripe returned.
• After schedule_post, confirm the time in the profile's time zone.
• After draft_planned_posts, report each item from get_draft_run (done, failed with reason, or still writing).