Website Analytics

Google Analytics (GA4) for AI agents — traffic stats, sources, campaigns, referrals, landing pages, events, and conversion funnels across all your websites from one CLI. Web analytics without the dashboard.

Website Analytics (fleets)

Read-only GA4 analytics for every site you run, via the fleets CLI. One login, all sites, agent-friendly output (--json on everything).

Setup (once)

bash

npx -y fleets login --browser   # device flow: opens URL + 8-char code
fleets add <domain> --detect     # create site, auto-link GA4 + Search Console
fleets list                      # confirm sites + see sparklines

Token alternative: fleets login --token fl_xxx or export FLEETS_TOKEN=fl_xxx.

Commands

Slug-first: fleets <slug> <command> [--range 7d|30d|90d|24h] [--json] [--limit N]

Command	Returns
fleets <slug>	GA4 summary (visitors, pageviews, trend)
fleets <slug> sources	Traffic sources
fleets <slug> campaigns	UTM campaign performance
fleets <slug> referrals	Referral traffic
fleets <slug> landers	Top landing pages
fleets <slug> events	GA4 events
fleets <slug> users	Country + device breakdown
fleets <slug> funnel <step1> <step2> ...	Conversion funnel between steps
fleets <slug> query "<question>"	Natural-language analytics query
fleets <slug> export	Daily CSV/JSON export
fleets list	All sites at a glance

Examples

bash

fleets myblog sources --range 30d --json
fleets shop funnel /pricing /checkout /thanks --range 90d
fleets myblog query "which campaign drove the most signups last week?"

MCP alternative

Prefer tools over shell? Same data as a stdio MCP server:

json

{ "mcpServers": { "fleets": { "command": "npx", "args": ["-y", "fleets-mcp"] } } }

Tools: list_sites, stats, sources, campaigns, referrals, landers, events, users, devices, demographics, funnel, ask. All read-only.

Notes

• Read-only: this skill can never modify your GA4 property or site.
• For Search Console / SEO data use the seo-search-console skill; for speed + edge metrics use site-speed-monitoring.