Social Media Kit

Generate a complete week of social media content for all platforms from a single topic or brand. Produces platform-optimized posts, a beautiful shareable HTML content calendar, hashtag suggestions, posting-time recommendations, and JSON export for scheduling tools.

Generate a complete week of social media content for all major platforms from a single topic, brand name, or URL.

Quick Start

bash

# Generate a week of content for a brand
python scripts/social_kit.py generate --topic 'sustainable fashion' --brand 'EcoThreads'

# Generate 14 days for specific platforms only
python scripts/social_kit.py generate --topic 'AI productivity' --days 14 --platforms twitter,linkedin

# Build an HTML calendar from a previous JSON export
python scripts/social_kit.py calendar content.json --output calendar.html

# Auto-detect topic from any text snippet via stdin
echo 'organic coffee roastery in Brooklyn' | python scripts/social_kit.py --auto

What It Produces

Output	Description
content.json	All posts in structured JSON — ready for scheduling tools
calendar.html	Beautiful, shareable, print-friendly weekly content calendar
Console summary	Quick overview of the week's content strategy

Output Structure

text

output/
├── content.json     # Machine-readable: 21+ posts with full metadata
└── calendar.html    # Visual weekly grid: 7 days × N platforms

Features

• 21 posts by default (7 days × 3 platforms), fully customizable
• Platform optimization: Twitter (280 chars + hashtags), Instagram (caption + image suggestions), LinkedIn (professional, longer form)
• Content mix: follows the 70-20-10 rule — Educational (70%), Promotional (20%), Engaging (10%) — plus behind-the-scenes and UGC
• Hashtag suggestions tailored per platform
• Best posting time recommendations per platform per day
• Engagement hooks and CTAs baked into every post
• Weekly theme/storyline that ties all posts together
• Color-coded HTML calendar: educational = blue, promo = green, engaging = orange
• Print-friendly layout for physical planning
• JSON export for Buffer, Hootsuite, Later, and other scheduling tools

Content Strategy

See references/content-strategy.md for the 70-20-10 rule and content pillar framework.

See references/platform-guide.md for character limits, hashtag strategies, and best practices per platform.

CLI Reference

generate

bash

python scripts/social_kit.py generate \
  --topic 'sustainable fashion' \
  --brand 'EcoThreads' \
  --days 7 \
  --platforms twitter,instagram,linkedin \
  --output-dir ./output

Flag	Default	Description
--topic	required	The topic, niche, or description
--brand	topic	Brand or product name
--days	7	Number of days to generate
--platforms	twitter,instagram,linkedin	Comma-separated platform list
--output-dir	./output	Where to write files

calendar

bash

python scripts/social_kit.py calendar content.json --output calendar.html

--auto (stdin)

bash

echo 'AI fitness app called FitAI' | python scripts/social_kit.py --auto