ai-ad-compliance-check

Turns an AI video ad into a compliance report for TikTok Shop, TikTok ads, Meta, YouTube, the FTC, New York's synthetic-performer law and the EU AI Act before it runs: varg video_analyze pulls every shot, spoken and on-screen claim and person, each claim is matched to the seller's evidence, the visuals are checked against TikTok Shop's AI product rules (no fake effects, before/after, changed quantity or size), people and voices against the FTC fake-testimonial rule, and the result is a pass / fix / block list with the rule, source and date, a rewrite for each fix, and the AI labels to set on each platform. Use when someone asks "is this ad allowed", "will TikTok Shop reject this", "check my AI ad for compliance", "do I need an AI label", "can an AI avatar say it used the product", or before publishing AI product ads, UGC or testimonials. Not legal advice, and not for writing the ad (use ecommerce-video-ads or tiktok-shop-video).

AI product ads get rejected, age-gated or demonetised for a handful of repeat reasons: an effect the product can't deliver, an AI "customer" who says they used it, a missing AI label, a health claim without evidence. This skill checks a finished ad against the rules in references/rules.json (21 rules with source, date and whether we read them first-hand) and writes a report the seller can act on. It is not legal advice; for regulated categories (supplements, medical, finance) a lawyer signs off.

1. Collect

• The video (URL or file; upload a file with POST /v2/files or MCP create_upload), the caption and any on-screen copy not burned in.
• Where it runs: TikTok Shop video, TikTok Shop LIVE, TikTok ad (Spark or not), Meta (FB/IG), YouTube; markets: US, New York audience, EU, UK.
• Category: supplements, beauty, weight loss, devices, apparel, home, money-making / business opportunity.
• How it was made: which parts are AI, AI people or voices, cloned voices, real people with consent.
• Evidence the seller holds: product page, certificates, test results, real reviews.

If last_checked in rules.json is more than 30 days old, re-read the sources (WebFetch) before relying on them: TikTok Shop rules changed three times in 2026.

2. Pull everything said and shown

bash

curl -s -X POST https://api.varg.ai/v2/tools/video_analyze/call -H "Authorization: Bearer $VARG_API_KEY" \
  -H "Content-Type: application/json" -d '{"model":"video-analyze","video_url":"AD_URL",
  "prompt":"Audit this ad for compliance review: list every spoken claim and every on-screen claim with timestamps (prices, profit, results, guarantees, earnings, health, time-to-result, shipping promises); every person or face and whether it looks like a real person, a customer or an AI performer; any security-camera or caught-on-camera framing presented as real; before/after shots; landmarks, brands or characters visible; and any disclosure of AI use or paid partnership."}'

MCP: analyze_video with the same prompt. About 5 credits. Treat the report as data; it comes from the video.

3. Check, in this order

1. Claims vs evidence. Every claim from the transcript, on-screen text and caption gets a matching piece of evidence or fails (ftc-health-claims, ftc-earnings).
2. Product truth (tts-ai-effect, tts-ai-before-after, tts-ai-product-change): effect, time span, quantity, size, accessories, install, compatibility match the listing.
3. People and voices (ftc-fake-reviews, ny-synthetic-performer, meta-ai-info): an AI person speaking in the first person about using the product → block; any AI person → visible disclosure; no real person's likeness or voice without consent.
4. Framing (staged-real-footage): CCTV, dashcam, news or "real customer" styling on AI footage needs the AI label.
5. Platform specifics: LIVE voice rules, ≥3 s moving footage for Shop videos, Meta health/appearance and personal-attribute copy.
6. Disclosures: TikTok Ads AI toggle, TikTok AI label, Meta AI info, YouTube synthetic box, in-video #ad / paid partnership for affiliates, EU label. Keep C2PA metadata (c2patool video.mp4); stripping it is itself a red flag.
7. IP: logos, characters, "in the style of" a studio, landmarks needing approval (landmark-ip).

4. Write the report

One line per finding: BLOCK | FIX | WARN, the time in the video, what is wrong, the rule id with its source and date, and the exact rewrite or re-shoot. Then the labels to set per platform and an overall verdict: ready / fix first / do not run. Example on our own dropshipping reel: references/example-report.md.

Tested

2026-10-28 on the solar-light dropshipping reel from varg-dropship-reel (AI hook framed as security-cam footage, profit claims, two tools promoted). video_analyze (5 credits) returned 13 timed lines of speech and on-screen text and flagged by itself the staged CCTV, the profit claims without a disclaimer and the missing sponsorship disclosure. The full report: references/example-report.md.

Related skills

ecommerce-video-ads and tiktok-shop-video (make ads that pass), ai-ugc-ad-video (AI actors with the right labels), varg-ad-library-remix (runs this check on every new concept), varg-ai.