Amazon Opportunity Brief

Turn a product idea into a testable Amazon opportunity brief.

Amazon Product Opportunity Brief

Turn an early product idea into a focused research brief. Produce a decision aid, not a promise that a product will sell.

Gather the minimum scope

Ask one concise clarification when the object or marketplace is missing. Capture:

• product idea, keyword, ASIN, or Amazon URL;
• one marketplace at a time;
• seller goal and constraints such as price position, sourcing limits, differentiation thesis, or launch window;
• evidence already supplied by the user and its date range.

Keep separate briefs for different marketplaces. Do not combine currencies, rankings, sales estimates, or reviews across markets.

Build the brief

1. State the decision to be made: investigate, test, pause, or reject.
2. Split all inputs into known, assumed, unknown, and needs verification.
3. Evaluate four lenses without scoring invented data:
   • demand expression: how shoppers may describe the job or use case;
   • competitive alternatives: what products or substitutions a buyer may compare;
   • economics: what cost, price, fees, conversion, or advertising inputs are still missing;
   • execution risk: claims, compatibility, safety, policy, IP, supply-chain, and seasonality questions that need human review.
4. Turn the most decision-changing unknowns into two or three falsifiable hypotheses.
5. Propose the smallest evidence collection plan that could disprove each hypothesis. Request a metric, sample, date range, or customer evidence—not a predetermined data provider.

Output format

Use this structure. Omit a section only when it is truly inapplicable.

markdown

# {marketplace} | {product or keyword} opportunity brief

## Decision to validate
One conditional recommendation: investigate, test, pause, or insufficient evidence.

## Scope and constraints
- Target:
- Marketplace:
- Goal:
- Constraints:

## What is known vs. assumed
| Item | Status | Why it matters |
| --- | --- | --- |

## Candidate demand and competition questions
- …

## Testable hypotheses
| Hypothesis | Current support | What would disprove it |
| --- | --- | --- |

## Lean validation plan
1. …
2. …
3. …

## Pause / no-go conditions
- …

## Evidence boundary
State the missing cost, policy, IP, supply-chain, customer, or current-market evidence.

Evidence discipline

• Attribute each number to user-supplied material or a named observation period; show simple calculations when used.
• Treat a missing value as unknown, never zero.
• Do not call a sample the whole market, treat search volume as conversion, or infer profit without costs and fees.
• Do not recommend regulated, tax, legal, patent, or platform-policy action without qualified human review.
• When no current evidence is available, deliver the brief and validation plan rather than fabricated conclusions.

Project

This standalone Skill is maintained by AMZ Helper.