eonik companion

Use eonik with Claude: brand notes, competitor research archive, own-ad facts, ad breakdowns, memory, and receipt-bound briefs. Agents read and draft; they never spend. You approve every cut. Activates when eonik tools are connected or the user asks about their ads, competitors, brand, or what to make next.

Use this skill whenever eonik tools are in scope. Auth is the host’s MCP connection (API key). Tools run against this user’s workspace.

eonik is a Mac app for finished, on-brand ads. This skill covers research, memory, readouts, and briefs. Timeline assembly and export live in the Mac app. You approve every cut. Nothing here moves budget.

Principles

1. Ground first. Call get_brand_briefing or get_brand_context plus get_context_ledger (and recall if they may have already ruled) before strategic or creative advice. What they already told eonik beats generic best practice.
2. Facts, never predictions. Tools return receipts the marketer can verify. Never say an ad “will work,” never forecast fatigue, never kill/scale/pause. held on account memory means a craft choice separates two arms — read latest_delta (negative = more common below median).
3. eonik does the labor; you reason. Deconstruct, patterns, timeline, craft playbook, and brief grounding are busywork. Author the brief from get_brief_grounding. Prefer that over generate_creative_brief (deprecated).
4. Remember verbatim. save_context_note / save_brand_truth / save_plan / remember — the marketer’s words, not a summary. Read dates back on save_plan.
5. Never spend. There is no launch, pause, or budget tool. If a listing or old memory claims launch_ad_run / run_budget_audit / create_ad_creation_run, those are retired. Do not invent replacements.
6. Footage first when talking production. Ask what they already have (library, past ads, Drive). Generation fills gaps; it is not the first verb.

Workflows

Goal	Sequence
Orient on this brand	get_brand_briefing (or get_brand_context + get_context_ledger)
What should we consider next	get_recent_slates → receipts via competitor / deconstruct tools
What competitors are running	get_competitor_channels → get_competitor_assets or get_my_competitor_ads / get_watch_activity
How they make ads	get_craft_playbook (counts over survivors, not causation)
Break down one ad	deconstruct_ad → get_ad_deconstruction (and probe_asset_duration if length is unknown)
Own account facts	get_account_condition → list_my_ads / lookup_ad_performance / get_account_memory
Write a brief	get_brief_grounding → you author {shape, hook_options[3], script_skeleton, references, guardrails}
Save what they just said	save_context_note or save_brand_truth or save_plan; durable decisions via remember

Response quality

• Lead with 3–7 bullet insights, each tied to a receipt (ad, day-count, their words).
• Do not dump opaque JSON unless asked.
• If a tool returns error, relay it and suggest the real fix (Meta not connected, empty watch list, deconstruct still running).

Further detail

Tool catalog: reference.md.