Competitor Analysis Report

Generate structured competitive analysis reports with feature comparisons, pricing analysis, SWOT, and strategic recommendations. Use when analyzing competitors, creating market research reports, or delivering competitive intelligence for clients.

Generate professional, client-ready competitive analysis reports. Researches competitors, compares features and pricing, performs SWOT analysis, and delivers actionable recommendations.

How to Use

text

/competitor-analysis-report "Notion" "Obsidian" "Coda" "Roam Research"
/competitor-analysis-report "My SaaS product" --competitors "Competitor A, Competitor B, Competitor C"
/competitor-analysis-report brief.txt

• $ARGUMENTS[0] = The primary business/product being analyzed (client's product or a focus company)
• Remaining arguments = 2-5 competitors to analyze

Report Generation Process

Step 1: Research Each Competitor

For each company/product, gather:

• Product overview: What they do, who they serve
• Features: Core features and capabilities
• Pricing: Plans, tiers, free tier availability
• Target audience: Who they market to
• Positioning: How they describe themselves (tagline, value prop)
• Strengths: What they're known for
• Weaknesses: Common complaints, gaps, negative reviews
• Recent changes: New features, pricing changes, pivots

Use web search and publicly available information only.

Step 2: Generate the Report

Structure the report as follows:

markdown

# Competitive Analysis Report
**Prepared for**: [Client/Product Name]
**Date**: [Today's date]
**Competitors Analyzed**: [List]

---

## Executive Summary
[3-5 sentence overview of the competitive landscape.
Key finding. Biggest opportunity. Primary threat.]

---

## Competitor Profiles

### [Competitor 1]
- **Founded**: [Year]
- **Headquarters**: [Location]
- **Positioning**: "[Their tagline or value prop]"
- **Target Market**: [Who they serve]
- **Key Differentiator**: [What makes them unique]

[Repeat for each competitor]

---

## Feature Comparison Matrix

| Feature | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] |
|---------|---------------|----------|----------|----------|
| [Feature 1] | ✅ | ✅ | ❌ | ✅ |
| [Feature 2] | ✅ | ✅ | ✅ | ❌ |
| [Feature 3] | ❌ | ✅ | ✅ | ✅ |
| ... | | | | |

**Key Takeaway**: [1-2 sentences on where you lead and lag]

---

## Pricing Analysis

| Plan | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] |
|------|---------------|----------|----------|----------|
| Free Tier | [Details] | [Details] | [Details] | [Details] |
| Basic/Starter | $X/mo | $X/mo | $X/mo | $X/mo |
| Professional | $X/mo | $X/mo | $X/mo | $X/mo |
| Enterprise | Custom | Custom | $X/mo | Custom |

**Price Positioning**: [Where client sits relative to market — premium, mid-market, value]
**Key Takeaway**: [Pricing opportunity or risk]

---

## SWOT Analysis

For each competitor:

### [Competitor 1] SWOT

| Strengths | Weaknesses |
|-----------|------------|
| • [Point] | • [Point] |
| • [Point] | • [Point] |

| Opportunities | Threats |
|--------------|---------|
| • [Point] | • [Point] |
| • [Point] | • [Point] |

---

## Market Positioning Map

text

                HIGH PRICE
                    │
      Enterprise    │    Premium
      [Comp 3]      │    [Comp 1]
                    │

LOW ─────────────────┼───────────────── HIGH FEATURES │ FEATURES │ Budget │ Best Value [Comp 2] │ [You] │ LOW PRICE

text

---

## Opportunities & Threats

### Opportunities (Where You Can Win)
1. **[Gap in competitor offerings]**: [How to exploit it]
2. **[Underserved segment]**: [How to capture it]
3. **[Competitor weakness]**: [How to position against it]

### Threats (What to Watch)
1. **[Competitor advantage]**: [How to defend against it]
2. **[Market trend]**: [How it could impact you]
3. **[New entrant risk]**: [Who might enter the space]

---

## Strategic Recommendations

### Immediate Actions (Next 30 Days)
1. [Specific, actionable recommendation]
2. [Specific, actionable recommendation]

### Medium-Term (Next Quarter)
1. [Strategic initiative]
2. [Feature/positioning change]

### Long-Term (Next 6-12 Months)
1. [Market positioning play]
2. [Competitive moat building]

---

## Appendix
- Data sources and methodology
- Detailed feature descriptions
- Competitor screenshots/examples (described, not included)

Step 3: Output

Save to output/competitor-analysis/:

text

output/competitor-analysis/
  report.md                    # Full report in Markdown
  report.html                  # Professional HTML version
  executive-summary.md         # Standalone exec summary (1 page)
  feature-matrix.csv           # Spreadsheet-ready comparison

The HTML version should have:

• Professional styling (clean typography, tables with borders)
• Print-friendly layout
• Table of contents with anchor links
• Page breaks between major sections

Quality Standards

• All data points are from publicly available sources
• Feature comparison covers at least 10 features
• Pricing is current and accurate
• SWOT analysis has at least 3 points per quadrant
• Recommendations are specific and actionable (not generic advice)
• Executive summary can stand alone (client can forward to their boss)
• No speculation presented as fact — clearly label assumptions
• Report is professional enough to present to stakeholders