Competitor Analysis Report

Generate structured competitive analysis reports with feature comparisons, pricing analysis, SWOT, and strategic recommendations. Use when analyzing competitors, creating market research reports, or delivering competitive intelligence for clients.

Security Scan

The skill is internally coherent: its instructions, required tools, and outputs align with a competitive analysis use case and it does not request unrelated credentials or install code.

Purpose & Capability

Name/description match the instructions: the skill performs web research, compares features/pricing, generates SWOT and recommendations, and writes report files. The declared (empty) env and credential requirements are consistent with a public-web research task.

Instruction Scope

SKILL.md confines actions to publicly available information and specifies the expected report structure and output files. It accepts a local brief.txt as input (reasonable for this task) but does not instruct reading system secrets or unrelated config files.

Install Mechanism

No install spec and no code files — instruction-only — so nothing is downloaded or installed. This minimizes disk-write and supply-chain risk.

Credentials

No environment variables, credentials, or config paths are requested. The skill uses only web search/fetch and filesystem I/O to save reports, which is proportionate to the stated purpose.

Persistence & Privilege

always:false and normal invocation settings. The skill writes output into a dedicated output/competitor-analysis/ path as described; it does not request persistent platform-wide privileges or modify other skills.

Assessment

This skill appears to do what it claims: web-research public information and write reports. Before installing, confirm you are comfortable allowing the agent to perform web searches/fetches and to create files in output/competitor-analysis/. Do not pass proprietary or sensitive documents or credentials as arguments (e.g., avoid feeding internal spreadsheets or secrets) because the skill is allowed to read local inputs like brief.txt and has filesystem and shell-related tools available. If you plan to enable autonomous invocation, consider restricting the agent's tool permissions (e.g., disallow arbitrary shell execution) and review generated outputs for accuracy and sensitive data before sharing externally.

Generate professional, client-ready competitive analysis reports. Researches competitors, compares features and pricing, performs SWOT analysis, and delivers actionable recommendations.

How to Use

/competitor-analysis-report "Notion" "Obsidian" "Coda" "Roam Research"
/competitor-analysis-report "My SaaS product" --competitors "Competitor A, Competitor B, Competitor C"
/competitor-analysis-report brief.txt

• $ARGUMENTS[0] = The primary business/product being analyzed (client's product or a focus company)
• Remaining arguments = 2-5 competitors to analyze

Report Generation Process

Step 1: Research Each Competitor

For each company/product, gather:

• Product overview: What they do, who they serve
• Features: Core features and capabilities
• Pricing: Plans, tiers, free tier availability
• Target audience: Who they market to
• Positioning: How they describe themselves (tagline, value prop)
• Strengths: What they're known for
• Weaknesses: Common complaints, gaps, negative reviews
• Recent changes: New features, pricing changes, pivots

Use web search and publicly available information only.

Step 2: Generate the Report

Structure the report as follows:

# Competitive Analysis Report
**Prepared for**: [Client/Product Name]
**Date**: [Today's date]
**Competitors Analyzed**: [List]

---

## Executive Summary
[3-5 sentence overview of the competitive landscape.
Key finding. Biggest opportunity. Primary threat.]

---

## Competitor Profiles

### [Competitor 1]
- **Founded**: [Year]
- **Headquarters**: [Location]
- **Positioning**: "[Their tagline or value prop]"
- **Target Market**: [Who they serve]
- **Key Differentiator**: [What makes them unique]

[Repeat for each competitor]

---

## Feature Comparison Matrix

| Feature | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] |
|---------|---------------|----------|----------|----------|
| [Feature 1] | ✅ | ✅ | ❌ | ✅ |
| [Feature 2] | ✅ | ✅ | ✅ | ❌ |
| [Feature 3] | ❌ | ✅ | ✅ | ✅ |
| ... | | | | |

**Key Takeaway**: [1-2 sentences on where you lead and lag]

---

## Pricing Analysis

| Plan | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] |
|------|---------------|----------|----------|----------|
| Free Tier | [Details] | [Details] | [Details] | [Details] |
| Basic/Starter | $X/mo | $X/mo | $X/mo | $X/mo |
| Professional | $X/mo | $X/mo | $X/mo | $X/mo |
| Enterprise | Custom | Custom | $X/mo | Custom |

**Price Positioning**: [Where client sits relative to market — premium, mid-market, value]
**Key Takeaway**: [Pricing opportunity or risk]

---

## SWOT Analysis

For each competitor:

### [Competitor 1] SWOT

| Strengths | Weaknesses |
|-----------|------------|
| • [Point] | • [Point] |
| • [Point] | • [Point] |

| Opportunities | Threats |
|--------------|---------|
| • [Point] | • [Point] |
| • [Point] | • [Point] |

---

## Market Positioning Map

                HIGH PRICE
                    │
      Enterprise    │    Premium
      [Comp 3]      │    [Comp 1]
                    │

LOW ─────────────────┼───────────────── HIGH FEATURES │ FEATURES │ Budget │ Best Value [Comp 2] │ [You] │ LOW PRICE

---

## Opportunities & Threats

### Opportunities (Where You Can Win)
1. **[Gap in competitor offerings]**: [How to exploit it]
2. **[Underserved segment]**: [How to capture it]
3. **[Competitor weakness]**: [How to position against it]

### Threats (What to Watch)
1. **[Competitor advantage]**: [How to defend against it]
2. **[Market trend]**: [How it could impact you]
3. **[New entrant risk]**: [Who might enter the space]

---

## Strategic Recommendations

### Immediate Actions (Next 30 Days)
1. [Specific, actionable recommendation]
2. [Specific, actionable recommendation]

### Medium-Term (Next Quarter)
1. [Strategic initiative]
2. [Feature/positioning change]

### Long-Term (Next 6-12 Months)
1. [Market positioning play]
2. [Competitive moat building]

---

## Appendix
- Data sources and methodology
- Detailed feature descriptions
- Competitor screenshots/examples (described, not included)

Step 3: Output

Save to output/competitor-analysis/:

output/competitor-analysis/
  report.md                    # Full report in Markdown
  report.html                  # Professional HTML version
  executive-summary.md         # Standalone exec summary (1 page)
  feature-matrix.csv           # Spreadsheet-ready comparison

The HTML version should have:

• Professional styling (clean typography, tables with borders)
• Print-friendly layout
• Table of contents with anchor links
• Page breaks between major sections

Quality Standards

• All data points are from publicly available sources
• Feature comparison covers at least 10 features
• Pricing is current and accurate
• SWOT analysis has at least 3 points per quadrant
• Recommendations are specific and actionable (not generic advice)
• Executive summary can stand alone (client can forward to their boss)
• No speculation presented as fact — clearly label assumptions
• Report is professional enough to present to stakeholders