Google Maps Leadgen

Generate B2B leads from Google Maps using a self-hosted MCP server (google-maps) and export to CSV or XLSX. Use when the user asks for lead generation by country/city/industry, wants phone/website/email enrichment, wants deduped lead lists, or asks to send lead files back in chat (especially Telegram file delivery).

Realowg@realowg

Install

openclaw skills install @realowg/google-maps-leadgen-skill

Google Maps Lead Generation (MCP)

Use this skill to run repeatable lead-gen batches from Google Maps via MCP.

Preconditions

mcporter configured with server google-maps.
Server key in env (GOOGLE_MAPS_API_KEY) must be server-compatible (no browser referrer restriction).
For XLSX output, openpyxl available in venv.

Fast workflow

Build query set from geography + target verticals.
Run maps_search_places for each query.
Keep only in-target geography, dedupe by place_id.
Enrich each place with maps_place_details.
Export CSV or XLSX.
If user asks for file in Telegram, send with message tool action=send + media path.

Query strategy

Use focused terms instead of broad generic terms.

Good: "odoo partner <city> <country>", "erp integrator <city> <country>", "logistics company <city> <country>"
Avoid huge overlapping lists in one run; do batches.

Required output columns (V2)

name
address
phone
website
email (empty if not discoverable)
rating
place_id
google_maps_url (mobile-safe):
- https://www.google.com/maps/search/?api=1&query=<NAME>&query_place_id=<PLACE_ID>

Cost notes

Search calls are usually main paid SKU driver.
Place details add enrichment cost.
Report rough run cost estimate and mention free-tier caveat.

Reliability guardrails

Batch enrich in small chunks (10–50) to avoid long-running timeouts.
Add retries for transient failures.
Never commit API keys or sensitive exports.

Delivery rules

If user asks for CSV/XLSX file in chat: send via message tool (media path).
If user asks specifically for XLSX formatting/edits, use xlsx workflow standards.
Keep summary concise: count, coverage (with_phone, with_website, with_email), file path/name.