qui-copywriter

Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states...

Security Scan

This is an instruction-only UX/marketing copywriting skill whose declared purpose matches its files and runtime instructions; it requests no credentials, installs nothing, and contains only writing patterns and examples.

Purpose & Capability

Name and description (UX copy, marketing copy, CTAs, etc.) align with the included SKILL.md and reference documents. There are no environment variables, binaries, or installs that would be unrelated to a copywriting task.

Instruction Scope

SKILL.md contains explicit copywriting guidance, formulas, voice/tone guidance, checklists, and links to two reference markdown files. Instructions do not ask the agent to read arbitrary system files, environment variables, or to send data to external endpoints; scope is limited to producing text.

Install Mechanism

No install spec or code files are present — instruction-only. Nothing is downloaded or written to disk during install, so install risk is minimal.

Credentials

The skill declares no required environment variables, credentials, or config paths. The requested access is proportionate to a pure copywriting assistant.

Persistence & Privilege

always is false and the skill is user-invocable; model invocation is allowed (the platform default). No persistent or cross-skill configuration changes are requested.

Assessment

This skill is instruction-only and appears coherent for UX and marketing copy tasks. Before using: (1) review generated copy for correctness, brand/legal compliance, and biased or misleading claims; (2) avoid pasting sensitive or private user data into prompts (the skill does not require credentials but any prompt data may be exposed to the agent); (3) if you let the agent invoke skills autonomously, periodically review outputs to ensure they match business and legal requirements.

Copywriter

Write clear, compelling copy for products, marketing, and UX.

Scope

Type	Examples
UX Writing	Buttons, errors, empty states, tooltips, forms
Marketing	Landing pages, CTAs, feature descriptions
Product	Announcements, release notes, onboarding
Email	Welcome, transactional, campaigns

Core Formulas

Buttons

Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")

Errors

What happened → Why → How to fix

"Please enter a valid email address"
"Password must be at least 8 characters"

Empty States

Headline → Explanation → Action

"No results found" → "Try adjusting filters" → [Clear Filters]

CTAs

Verb + Benefit + Remove friction

"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")

Headlines

"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"

Voice & Tone

Voice (consistent):

• Professional but friendly
• Clear and concise
• Helpful and supportive

Tone (varies):

Context	Example
Success	"All set! Your changes are live."
Error	"Something went wrong, but your data is safe."
Urgency	"Action required: Suspicious login detected"

Power Words

Category	Words
Urgency	Now, Today, Limited, Fast
Value	Free, Save, Bonus, Extra
Trust	Guaranteed, Proven, Secure
Ease	Easy, Simple, Quick, Instant

Checklist

• Clear? (12-year-old test)
• Concise? (Remove unnecessary words)
• Specific? (Numbers, examples)
• Actionable? (What should user do?)
• Scannable? (Headings, bullets)

References

• UX Patterns - Buttons, errors, forms, tooltips
• Marketing Copy - Landing pages, CTAs, emails