Phy Founder Gtm

GTM strategy router for startup founders. Use for general distribution questions or when platform is unclear. For platform-specific work, prefer the dedicated skills (twitter-x-gtm, linkedin-gtm, event-gtm). Triggers on "GTM strategy", "distribution", "growth tactics", "which platform", or general marketing questions.

Founder GTM System — Router

This skill routes to platform-specific strategies. For detailed playbooks, use the dedicated skills.

Quick Router

User Wants	Use This Skill	Command
Twitter/X content or strategy	twitter-x-gtm	Direct user to ask "Twitter strategy"
LinkedIn content or strategy	linkedin-gtm	Direct user to ask "LinkedIn strategy"
Conference/event prep	event-gtm	Direct user to ask "CES planning"
Content creation/repurposing	founder-content	Direct user to ask "write a post"
Investor communication	founder-fundraising	Direct user to ask "investor update"

When to Use This Skill

Use founder-gtm ONLY when:

1. User asks general "what platform should I use?" questions
2. User wants cross-platform strategy comparison
3. User asks about overall GTM without specifying a platform

Cross-Platform Quick Reference

Posting Cadence

Platform	Frequency	Best Times
Twitter/X	3-5/day	9-10 AM, 1-3 PM EST
LinkedIn	3-4/week	8-11 AM Tue-Thu

Algorithm Commonalities (2025)

All platforms share these signals:

• Comments >> Likes — engagement depth matters most
• First hour critical — velocity determines distribution
• Saves = strongest signal — indicates true value
• AI content penalized — LinkedIn -30% reach, others similar

Content Adaptation Pattern

Same insight, different rendering:

Platform	Angle	Format
Twitter/X	Quick insight, spicy take	<280 chars, thread for depth
LinkedIn	Framework, professional lesson	8-20 lines, spaced, carousel

Investor Relationship Timeline (All Platforms)

Phase	Timeline	Activities
Lurk	12-6 months before raising	Follow, observe, occasional engagement
Engage	6-3 months	Regular engagement, demonstrate expertise
Value-Add	3-1 months	Direct value-adds (intros, useful data)
Ask	Raising	Warm outreach referencing relationship

Platform Selection Guide

Goal	Best Platform	Why
Reach Western DTC brands	Twitter/X	Large DTC community
Reach investors/VCs	LinkedIn	78% research founders there pre-meeting
Build-in-public momentum	Twitter/X	Fastest feedback loop
Professional credibility	LinkedIn	Longer content, more depth
Conference networking	All + event-gtm	Cross-post with platform-native angles

Tools by Platform

Platform	Recommended Tools
Twitter/X	Typefully, Hypefury, Tweet Hunter
LinkedIn	Taplio, AuthoredUp, Shield Analytics
Cross-platform	Buffer, Hootsuite
Events	LinkedIn Sales Navigator, Crunchbase

Key Accounts to Engage

DTC Ecosystem (Twitter + LinkedIn)

• @mrsharma / Nik Sharma — Central DTC voice
• @ecomchasedimond / Chase Diamond — Email marketing
• @ashvin_melwani — AI creative early adopter

AI/Tech Investors

• @eladgil / Elad Gil — AI, ex-Google/Twitter
• @andrewchen / Andrew Chen — A16Z growth
• @dunkhippo33 / Elizabeth Yin — Hustle Fund early-stage

Founder Models

• @levelsio — Build-in-public pioneer
• @ShaanVP — Curiosity gap master
• @nikitabier — Irreverent expertise

---

Outbound Sequences

For cold outreach templates and sequences, see references/outbound.md.

---

Examples

Example 1: User asks "which platform should I focus on?"

Response pattern:

1. Ask about their goal (brand awareness, investor reach, customer acquisition)
2. Ask about their capacity (hours per week)
3. Recommend based on:
   • Limited time → Pick ONE platform, go deep
   • DTC focus → Twitter first
   • Investor focus → LinkedIn first

Example 2: User asks "help me with Twitter strategy"

Response: "Let me use the Twitter/X GTM skill which has the detailed playbook." → Route to twitter-x-gtm skill

Example 3: User asks "write me a LinkedIn post about CES"

Response: "I'll use both the LinkedIn GTM skill for format and voice, and the Event GTM skill for conference content strategy." → Use linkedin-gtm + event-gtm together

---

Author

Canlah AI — Run performance marketing without breaking your brand.

• GitHub: github.com/PHY041
• All Skills: clawhub.ai/PHY041