Strategic Mentality

Apply battle-tested business mentality frameworks from Sun Tzu (Art of War), Alex Hormozi ($100M Leads), The 12 Week Year, and Dan Kennedy (No BS Direct Response) to real business decisions. Includes automated weekly accountability scorecards, mentality-weighted lead scoring, sales call objection handling, and optional business context overlays. Use this skill when the user needs strategic advice, wants to evaluate a business opportunity, plan a sprint, design offers or lead generation, assess competition, structure outreach, make pricing decisions, score a lead, handle sales objections, or think through any business problem using proven frameworks. Triggers on phrases like "analyze this strategically", "what would Hormozi do", "help me plan my 12 weeks", "evaluate this opportunity", "score this lead", "how do I handle this objection", "apply a framework", "weekly scorecard", or any request that benefits from structured strategic thinking instead of generic advice.

Strategic Mentality System

Apply decision frameworks from four master sources to real business problems. No philosophy quotes, no motivational fluff. Actionable heuristics, concrete next actions, structured output.

Available Mentalities

Read the relevant reference file in references/ before applying any framework.

Mentality	File	Use When	Core Question
SUN_TZU	references/sun-tzu.md	Competition, positioning, market entry, timing, resource allocation	"How do I win without wasting resources?"
HORMOZI	references/hormozi.md	Lead generation, offers, pricing, advertising, scaling, outreach	"How do I get more strangers to want to buy my stuff?"
TWELVE_WEEK	references/twelve-week.md	Sprint planning, accountability, execution scoring, time blocking	"Am I executing on what matters this week?"
DAN_KENNEDY	references/dan-kennedy.md	Sales psychology, urgency, direct response, closing reluctant buyers	"How do I get them off the fence right now?"

Specialized Modules

Module	File	Use When
Lead Scoring	references/lead-scoring.md	Evaluate any lead with a 0-100 mentality-weighted score
Sales Call	references/sales-call.md	Handle objections during sales calls, especially with SME owners
Nex AI Context	references/nex-ai-context.md	Auto-load when running in Nex AI's OpenClaw instance for calibrated recommendations

Weekly Accountability

The HEARTBEAT.md file configures a scheduled Sunday evening ping via Telegram with a 12 Week Year scorecard prompt. The agent asks the user to fill in their weekly score, reviews the trend, and flags if execution is slipping below 65%.

How to Apply

Step 1: Map the Problem

Problem Type	Primary	Support
Should I pursue this lead/client?	HORMOZI	SUN_TZU
How do I beat competitor X?	SUN_TZU	HORMOZI
I'm not making progress	TWELVE_WEEK	SUN_TZU
What should I build/sell next?	HORMOZI	TWELVE_WEEK
How do I plan my next quarter?	TWELVE_WEEK	HORMOZI
Should I pivot or stay the course?	SUN_TZU	TWELVE_WEEK
How do I price this?	HORMOZI	SUN_TZU
I'm spread too thin	TWELVE_WEEK	SUN_TZU
How do I outreach effectively?	HORMOZI	DAN_KENNEDY
Score this lead	Lead Scoring module	All mentalities
Handle sales objection	Sales Call module	DAN_KENNEDY
Close this deal	DAN_KENNEDY	HORMOZI
Follow up strategy	DAN_KENNEDY	TWELVE_WEEK

Step 2: Load the Reference File

Read the matching references/*.md file. Each contains core principles, if-then heuristics, diagnostic questions, and an output template.

Step 3: Run Diagnostics

Ask the diagnostic questions from the loaded mentality to map the user's specific situation.

Step 4: Apply Heuristics and Output

Run the situation through the if-then heuristics. Output:

1. Situation Assessment - 2-3 sentences mapping problem to framework
2. Framework Verdict - what the mentality says to do
3. Concrete Actions - specific next steps with measurable targets
4. Risk - what could go wrong

Step 5: Combine When Needed

For complex decisions, apply the PRIMARY mentality first, then layer the SUPPORT mentality as a constraint or amplifier. Flag any contradictions explicitly.