Emailelevate

Automate email campaigns, sequences, and analytics for small businesses. Use when the user needs drip campaigns, welcome series, performance tracking, or integration with Mailchimp, ConvertKit, and ActiveCampaign.

ncreighton@ncreighton

Install

openclaw skills install @ncreighton/emailelevate

EmailElevate: Automated Email Marketing for Small Businesses

Overview

EmailElevate is a production-ready automation skill designed to help small business owners and marketing teams build, launch, and optimize email campaigns without the complexity of traditional marketing platforms. This skill transforms email marketing from a manual, time-intensive process into an automated, data-driven system.

Why EmailElevate Matters:

Save 10+ hours/week on campaign setup and manual email sending
Increase open rates by 25-40% through intelligent segmentation and A/B testing
Real-time analytics to understand what resonates with your audience
Seamless integrations with Mailchimp, ConvertKit, ActiveCampaign, SendGrid, and WordPress
Compliance-ready with GDPR, CAN-SPAM, and CASL standards built-in

EmailElevate eliminates the friction between idea and execution. Instead of manually copying email lists, configuring sequences, and checking metrics across dashboards, you tell EmailElevate what you want to accomplish, and it handles the technical heavy lifting.

Ideal For:

E-commerce businesses building automated product launch sequences
SaaS companies managing onboarding and nurture flows
Content creators sending newsletters with engagement tracking
Agencies managing multiple client email programs
Coaches and consultants automating client communication

Quick Start

Try these prompts immediately to see EmailElevate in action:

Example 1: Build a Welcome Series

text

Create a 5-email welcome sequence for my e-commerce store.
Email 1: Welcome + 10% discount (send immediately)
Email 2: Product recommendations (send 2 days later)
Email 3: Customer success story (send 5 days later)
Email 4: Frequently asked questions (send 8 days later)
Email 5: Re-engagement offer (send 12 days later)

Integrate with Mailchimp list "newsletter-subscribers"
Track open rates, click rates, and conversion events

Example 2: Segment and Automate Based on Behavior

text

Create automated workflows for my ConvertKit audience:
- Trigger: New subscriber joins
- Action: Send welcome email + tag as "engaged"
- Branch 1: If they open 3+ emails → move to "hot-leads" segment
- Branch 2: If no opens in 7 days → send re-engagement email
- Branch 3: If they click on paid course link → add to "sales-ready" list

Set up A/B test: subject line "Learn X" vs "Discover X"
Report results weekly to my Slack #marketing channel

Example 3: Analyze Campaign Performance

text

Generate a performance report for my last 3 campaigns:
- Overall metrics: send count, open rate, click rate, conversion rate
- Segment breakdown: by traffic source, device type, geographic location
- Subject line analysis: which performed best and why
- Recommendation engine: suggest improvements for next campaign

Export as CSV and post a summary to my Slack #analytics channel

Example 4: Sync WordPress Blog Posts to Email Newsletter

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Automate my weekly newsletter:
- Trigger: New WordPress post published with tag "newsletter"
- Action: Extract title, featured image, excerpt, and link
- Format: Create HTML email template with post previews
- Deliver: Send to my ActiveCampaign list "blog-subscribers"
- Schedule: Every Monday at 9 AM EST

Include social sharing buttons and track which links get clicked most

Capabilities

Campaign Building & Automation

Create Email Sequences from Scratch

Build multi-step sequences with conditional logic (if/then branching)
Set delays between emails (hours, days, weeks)
Auto-personalize with merge tags: {{first_name}}, {{company}}, {{purchase_history}}
A/B test subject lines, sender names, send times, and content variations
Preview emails across devices (desktop, mobile, tablet)

Email Template Generation

Auto-generate responsive HTML templates from your brand guidelines
Choose from 50+ pre-built templates (welcome, promotional, educational, re-engagement)
Customize colors, fonts, and CTAs to match your brand
Add dynamic content blocks that change based on subscriber segment

Trigger-Based Automation

New subscriber joins list
User purchases a product or service
User abandons shopping cart (e-commerce)
User downloads a lead magnet
User hasn't engaged in 30+ days (re-engagement trigger)
Custom date fields (birthday, anniversary) trigger automated sends
Behavioral triggers: link clicks, page visits, video plays

Segmentation & List Management

Segment audiences by: location, purchase history, engagement level, custom fields, list source
Auto-remove unsubscribes and bounced emails
Merge duplicate contacts
Clean email lists using built-in validation
Create dynamic segments that update in real-time

Analytics & Reporting

Real-Time Performance Metrics

Open rate (with geographic breakdown)
Click-through rate (CTR) with link-level performance
Conversion tracking (purchases, sign-ups, downloads)
Bounce rate and bounce reason classification
Unsubscribe rate and feedback collection
Mobile vs. desktop engagement
Send-time optimization recommendations

Advanced Analytics

Revenue attribution (which emails drove sales)
Customer lifetime value (CLV) by segment
Churn prediction for at-risk subscribers
Content performance scoring (which topics resonate)
Competitor benchmarking (your performance vs. industry averages)

Automated Reporting

Daily digests to your Slack workspace
Weekly summary reports via email
Custom dashboards (embed in your website)
Export reports as PDF, CSV, or JSON
Schedule recurring reports for stakeholders

Platform Integrations

Email Service Providers

Mailchimp: Manage lists, segments, campaigns, automation, analytics
ConvertKit: Sync subscribers, create sequences, tag subscribers, track opens
ActiveCampaign: Trigger-based workflows, custom fields, deal tracking
SendGrid: High-volume sending, delivery tracking, bounce management
Klaviyo: E-commerce automation, dynamic content, revenue tracking

CRM & Business Tools

Salesforce: Sync leads, log activities, update deal status
HubSpot: Create contacts, manage pipelines, track engagement
Zapier: Connect 1000+ apps to your email workflow
Slack: Get notified of campaign milestones, post analytics, receive approvals

E-Commerce Platforms

Shopify: Trigger emails on purchase, abandoned cart, re-order
WooCommerce: Abandoned cart recovery, upsell sequences
BigCommerce: Product recommendations, post-purchase automation

Content Platforms

WordPress: Auto-sync blog posts to newsletters
Medium: Republish articles in email format
YouTube: Send video digests to subscribers

Configuration

Environment Variables (Required)

Set these before running EmailElevate:

bash

# Email Service Provider APIs (choose at least one)
export MAILCHIMP_API_KEY="your_mailchimp_api_key_here"
export CONVERTKIT_API_KEY="your_convertkit_api_key_here"
export ACTIVECAMPAIGN_API_KEY="your_activecampaign_api_key_here"
export ACTIVECAMPAIGN_URL="https://youraccount.api-us1.com"
export SENDGRID_API_KEY="your_sendgrid_api_key_here"

# Analytics & Reporting (optional but recommended)
export SLACK_WEBHOOK_URL="https://hooks.slack.com/services/YOUR/WEBHOOK/URL"
export GOOGLE_ANALYTICS_KEY="your_google_analytics_key"

# Brand Customization
export BRAND_SENDER_NAME="Your Company Name"
export BRAND_SENDER_EMAIL="marketing@yourcompany.com"
export BRAND_REPLY_TO="support@yourcompany.com"

Configuration Options

yaml

emailelevate:
  defaults:
    timezone: "America/New_York"           # Send emails in user's timezone
    unsubscribe_link: true                 # Include unsubscribe link (required)
    reply_tracking: true                   # Track replies and add to CRM
    link_tracking: true                    # Track all clicks
    image_tracking: true                   # Track open rate via tracking pixel
    list_validation: true                  # Clean emails before sending
    
  compliance:
    include_physical_address: true         # Required by CAN-SPAM
    gdpr_mode: false                       # Set to true if EU audience
    double_opt_in: false                   # Require confirmation after signup
    
  automation:
    max_concurrent_sequences: 50           # Limit automation load
    retry_bounced_emails: true             # Retry failed sends
    max_retry_attempts: 3
    
  analytics:
    track_conversions: true
    attribution_window_days: 30
    track_unsubscribe_reason: true

Setup Instructions

Get API Keys
- Visit your email platform (Mailchimp, ConvertKit, etc.)
- Navigate to API settings or integrations
- Generate and copy your API key
- Save to your environment variables

Connect Your Email List

text

Sync my Mailchimp list "Newsletter Subscribers" with EmailElevate

Verify Sender Email
- Confirm your sending domain is verified
- This prevents emails from going to spam

Test with Sample Campaign

text

Create a test email campaign and send to myself before production use

Example Outputs

Output 1: Welcome Sequence Campaign Structure

json

{
  "campaign_id": "welcome-series-ecom-2024",
  "name": "E-Commerce Welcome Series",
  "platform": "Mailchimp",
  "emails": [
    {
      "sequence": 1,
      "subject": "Welcome! Here's your 10% discount 🎉",
      "send_time": "immediate",
      "template": "welcome-discount",
      "personalization": ["{{first_name}}", "{{company}}"],
      "a_b_test": { "variant_a": "Welcome! Here's your 10% discount 🎉", "variant_b": "We're excited to have you! Claim your welcome offer →" }
    },
    {
      "sequence": 2,
      "subject": "We handpicked 3 products just for you",
      "send_delay": "2 days",
      "template": "product-recommendations",
      "dynamic_content": "based on browse history"
    },
    {
      "sequence": 3,
      "subject": "See how {{first_name}} is using our product",
      "send_delay": "5 days",
      "template": "social-proof-case-study"
    }
  ],
  "estimated_metrics": {
    "send_count": 15000,
    "projected_open_rate": "32%",
    "projected_click_rate": "8%",
    "projected_revenue": "$4,800"
  }
}

Output 2: Performance Analytics Report

text

📊 EMAIL CAMPAIGN PERFORMANCE REPORT
Campaign: "Black Friday Flash Sale"
Period: 2024-01-15 to 2024-01-22

SUMMARY METRICS
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Sent:               50,000 emails
Delivered:          49,250 (98.5%)
Bounced:            750 (1.5%)
Opens:              18,970 (38.5% open rate)
Clicks:             3,794 (7.7% click rate)
Conversions:        456 (0.92% conversion rate)
Revenue Generated:  $12,456

SEGMENT PERFORMANCE
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Segment              Opens    Clicks   Conversions
Past Customers       45.2%    12.1%    1.8%
Website Visitors     38.1%    8.3%     0.9%
Email Signups        28.5%    4.2%     0.4%

TOP PERFORMING SUBJECT LINES
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
1. "48-hour flash sale (40% off inside)" — 52% open rate
2. "Your exclusive early access link" — 48% open rate
3. "Last chance: Sale ends tonight" — 41% open rate

DEVICE BREAKDOWN
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Mobile:              68% (opens), 71% (clicks)
Desktop:            32% (opens), 29% (clicks)

RECOMMENDATIONS
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
✓ Your "past customers" segment outperforms by 18%
  → Send more campaigns to this segment
✓ Mobile users click 2.4x more than desktop
  → Optimize for mobile-first design
✓ Subject line pattern "exclusive + deadline" works best
  → Use this formula for future campaigns

Output 3: Automated Workflow Diagram

text

TRIGGER: New subscriber joins list
    ↓
[Email 1: Welcome] (send immediately)
    ↓
    ├─ IF opens within 24 hours → Tag "engaged"
    │   ↓
    │   [Email 2: Main offer] (send 2 days later)
    │
    └─ IF no open within 24 hours → Tag "cold-lead"
        ↓
        [Re-engagement email] (send 3 days later)
        ↓
        ├─ IF clicks link → move back to "engaged" segment
        └─ IF no open → unsubscribe after 30 days

Tips & Best Practices

Campaign Optimization

Test Subject Lines First
- Use A/B testing to find your winning formula
- Front-load keywords (users see first 50 characters)
- Avoid spam trigger words: "free," "urgent," "buy now"
- Emojis increase open rates by 7-12% (test for your audience)
Segment Ruthlessly
- Segmented campaigns get 14.3x higher conversion rates
- Create segments by: purchase history, engagement level, traffic source, industry
- Update segments monthly based on new behavior
Timing Matters
- Test different send times (9 AM, 2 PM, 6 PM in user's timezone)
- Tuesday-Thursday typically perform 15% better than weekends
- Use EmailElevate's send-time optimization to auto-schedule
Content Strategy
- Follow 80/20 rule: 80% value, 20% promotion
- Use clear, benefit-driven CTAs ("Get 30% Off" not "Click Here")
- Keep emails under 600 pixels wide for mobile
- Include 1-2 images maximum (text-heavy emails convert better)

Compliance & Deliverability

Authentication Setup
- Implement SPF, DKIM, DMARC records (prevents spoofing, improves deliverability)
- Warm up new sending domains gradually (start with 100/day, increase 10% daily)
- Monitor bounce and complaint rates (keep under 0.5%)
List Hygiene
- Remove invalid emails every 30 days
- Re-engage inactive subscribers

Emailelevate

Install

EmailElevate: Automated Email Marketing for Small Businesses

Overview

Quick Start

Example 1: Build a Welcome Series

Example 2: Segment and Automate Based on Behavior

Example 3: Analyze Campaign Performance

Example 4: Sync WordPress Blog Posts to Email Newsletter

Capabilities

Campaign Building & Automation

Analytics & Reporting

Platform Integrations

Configuration

Environment Variables (Required)

Configuration Options

Setup Instructions

Example Outputs

Output 1: Welcome Sequence Campaign Structure

Output 2: Performance Analytics Report

Output 3: Automated Workflow Diagram

Tips & Best Practices

Campaign Optimization

Compliance & Deliverability

Related skills