Ga4 Data Api

Query Google Analytics 4 (GA4) data through the Google Analytics Data API for trends, countries, sources, pages, and conversion analysis. Use when a user wants GA/GA4 metrics inside OpenClaw, wants to set up GA4 access, or needs GA4 reports such as activeUsers, sessions, country/source breakdowns, page trends, or key event analysis. For enterprise/internal GA data, first verify which Google account actually has permission before proposing service accounts or extra cloud setup.

Use this skill to set up and query GA4 through OAuth user authorization.

Default approach

Prefer OAuth user authorization first.

Use scripts/install_ga4_openclaw.sh + scripts/ga4_query.py for the normal path.

Only suggest service accounts later, when there is a clear need for headless/server-side access.

Hard rules

1. Check account + permission before setup

   • Ask which Google account can actually log into GA and has property/account access.
   • Do not start with service-account setup by default for enterprise/internal data.

2. Be honest about blockers

   • If the user cannot add users, say it is a permission blocker.
   • If the OAuth app is still in Testing, say the account must be added to test users.
   • If the user can see the property but lacks admin controls, say it is an access-level issue instead of pretending the button is hidden.

Setup flow

Step 1 — Verify access model

Ask/confirm:

• Which Google account has GA access?
• Can the user log into that account?
• What is the GA4 Property ID?
• Is Google Analytics Data API already enabled?
• Is there already a Desktop OAuth client JSON?

Step 2 — Install and wire credentials

Run:

bash

bash ~/.openclaw/workspace/skills/ga4-data-api/scripts/install_ga4_openclaw.sh <GA4_PROPERTY_ID> <PATH_TO_CLIENT_SECRET_JSON>

This installs Python deps, copies the OAuth client JSON into ~/.config/openclaw/ga4-client.json, and writes GA4_PROPERTY_ID into shell config.

Step 3 — First authorization

Run:

bash

python3 ~/.openclaw/workspace/skills/ga4-data-api/scripts/ga4_query.py \
  --metrics activeUsers,sessions \
  --dimensions date \
  --start 7daysAgo \
  --end today \
  --pretty

The browser will open. The user must choose the same Google account that actually has GA access.

Successful authorization creates:

• ~/.config/openclaw/ga4-token.json

Step 4 — Query examples

Recent trend:

bash

python3 ~/.openclaw/workspace/skills/ga4-data-api/scripts/ga4_query.py \
  --metrics activeUsers,sessions \
  --dimensions date \
  --start 7daysAgo \
  --end yesterday \
  --pretty

Country split:

bash

python3 ~/.openclaw/workspace/skills/ga4-data-api/scripts/ga4_query.py \
  --metrics activeUsers \
  --dimensions country \
  --start 7daysAgo \
  --end yesterday \
  --limit 50 \
  --pretty

Source split:

bash

python3 ~/.openclaw/workspace/skills/ga4-data-api/scripts/ga4_query.py \
  --metrics sessions \
  --dimensions sessionSourceMedium \
  --start 7daysAgo \
  --end yesterday \
  --limit 50 \
  --pretty

Analysis guidance

For trend questions:

• Prefer full days (end=yesterday) unless the user explicitly wants intraday.
• Call out whether a same-day drop is just partial-day data.

For conversion questions:

• Separate traffic events from true conversion events.
• If key events look too broad, recommend narrowing the event set before drawing product conclusions.

References

• Read references/setup.md when the user needs the shareable setup process.
• Use scripts/ga4_query.py instead of hand-writing fresh GA SDK samples each time.