Cold Email Outreach

Automated cold email outreach pipeline using Resend API. Builds prospect lists from government databases or web scraping, enriches with contact info, sends personalized cold emails with drip follow-ups, and tracks responses. Use when setting up cold email campaigns, building lead lists, automating email outreach, prospecting businesses, sending drip sequences, or managing email deliverability.

merjua14@merjua14

Install

openclaw skills install @merjua14/cold-email-outreach

Cold Email Outreach — Automated Prospecting & Drip Pipeline

Build lists, enrich contacts, send personalized cold emails, follow up automatically.

Pipeline Overview

Source — Pull leads from government databases, web scraping, or CSV import
Enrich — Find emails via website scraping, Google search, or enrichment APIs
Personalize — Generate custom email copy per lead using templates + variables
Send — Deliver via Resend API with rate limiting and domain rotation
Follow Up — Automated drip sequences (Day 3, Day 7)
Track — Log opens, replies, bounces to Google Sheets or CSV

Requirements

Resend API key — RESEND_API_KEY (free tier: 100 emails/day)
Verified sending domain — SPF + DKIM + DMARC configured
Google Sheets OAuth (optional) — for lead tracking

Quick Start

bash

export RESEND_API_KEY=your_key

# Send from CSV list
node scripts/send-campaign.js --list leads.csv --template templates/intro.txt --from "hello@yourdomain.com"

# Dry run (no emails sent)
node scripts/send-campaign.js --list leads.csv --template templates/intro.txt --dry-run

# Send follow-ups
node scripts/send-followups.js --campaign campaign-2026-03-12

Email Templates

Templates use {variable} placeholders:

text

Subject: {subject}

Hi {first_name},

{body}

Best,
{sender_name}

Available variables: {first_name}, {business_name}, {city}, {industry}, {specific_issue}, {sender_name}, {subject}

Deliverability Rules

Max 25 emails per domain per day (cold outreach)
Warm up new domains: start at 5/day, increase by 5 every 3 days
Always include physical address (CAN-SPAM)
Include unsubscribe mechanism
Rotate sending domains if scaling past 50/day
Remove bounced emails immediately
Honor unsubscribes within 24 hours

Scripts

scripts/send-campaign.js — Main campaign sender with rate limiting
scripts/send-followups.js — Drip follow-up sender
scripts/enrich-list.js — Email enrichment from websites

References

references/templates.md — Proven email templates with open rates
references/deliverability.md — Domain setup and spam prevention guide