jackyshen-write-wechat-article

Use when user asks to "write WeChat article", "create 公众号文章", "write media content", or needs engaging articles for WeChat Official Accounts. Applies Pyramid Principle, engaging hooks, and reader-focused writing.

WeChat Article Writer

Write engaging WeChat Official Account articles that capture attention, provide value, and drive engagement. Output in Markdown—use plain characters for tables (no MD tables) since WeChat editor cannot parse them.

Key Principles

• Pyramid Principle: Main conclusion first, then supporting arguments
• Engaging hooks: First 60 seconds must grab attention
• Emotional closing: End with call-to-action and engagement prompt
• Human tone: Avoid AI-generated patterns and phrasing
• Reader-focused: Address "you" directly, solve real problems

Article Parameters

Define before writing:

Element	Options
Purpose	Inform, Inspire, Persuade, Entertain
Tone	Professional, Casual, Inspirational, Humorous
Length	Short: 800-1,200 words, Standard: 1,200-2,000 words
Action	Read, Share, Comment, Follow

Title Formulas

• Numbered List: "7 Time Management Tips to Add 2 Hours to Your Day"
• How-to: "How to Run Efficient Meetings? 3 Steps to Cut Time in Half"
• Contrast: "The Hard Work You're Doing Is Destroying Your Career"
• Question: "Why You Learn Everything Yet Still Struggle"
• Story: "From 5K to 50K Monthly: His 3-Year Secret Weapon"
• Curiosity: "3 Negotiation Tricks Communication Experts Never Tell You"

Article Structure

text

Opening (10-15%)
├── Hook: Grab attention immediately
├── Bridge: Connect to reader's pain
├── Promise: What they'll gain
└── Preview: Roadmap ahead

Body (70-75%)
├── Point 1: Subheading → Explanation → Example → Action
├── Point 2: Subheading → Explanation → Example → Action
└── Point 3: Subheading → Explanation → Example → Action

Closing (10-15%)
├── Summary: Recap key points
├── CTA: Specific action to take
└── Prompt: Question to drive comments

Hook Techniques

Type	Example
Direct address	"Do you also struggle with..."
Contrarian	"Most people get this wrong..."
Story	"Last week, my student Wang..."
Stat	"80% of people will..."
Question	"Why does..."

Body Content Guidelines

Each point should include:

1. Subheading - Clear, benefit-oriented, parallel structure
2. Explanation - What and why
3. Evidence - Data, example, or story
4. Actionable tip - How to apply

Content principles:

• Use specific examples, not abstractions
• Mix data with stories
• Include "you" to involve reader
• Break text every 3-4 paragraphs
• Use emojis for visual interest
• Highlight key phrases in bold

Closing Elements

CTA Examples:

• "Share with friends who need this"
• "Share your experience in comments"
• "Follow for daily growth tips"
• "Like to help others discover this"

Engagement Prompts:

• Ask a question to encourage comments
• Create a conversation starter
• Invite opinion on the topic

Output Format

markdown

# [Compelling Title]

## Opening

[Hook paragraph - grab attention immediately]

[Bridge - connect to reader's pain]

[Promise and preview - what they'll gain]

## Body

### [Benefit-Oriented Subheading 1]

[Explanation with specific examples]

💡 **Actionable Tip:** [Specific takeaway]

### [Benefit-Oriented Subheading 2]

[Explanation with specific examples]

💡 **Actionable Tip:** [Specific takeaway]

### [Benefit-Oriented Subheading 3]

[Explanation with specific examples]

💡 **Actionable Tip:** [Specific takeaway]

## Closing

[Summary of key points in fresh words]

[Call to action - specific, immediate]

---

**💬 Discussion**
[Question to prompt comments]

---

*Author: [Name]*
*Source: [Account Name]*

Common Article Types

Type	Structure	Tone
How-to	Problem → Solution Steps → Examples	Helpful, practical
Listicle	Intro → X Tips → Conclusion	Scannable, concise
Story-Driven	Story → Insight → Application	Engaging, emotional
Opinion	Provocative → Arguments → Evidence	Authoritative
Case Study	Background → Challenge → Solution → Results	Analytical

Writing Tips

Engagement:

• Speak directly to "you"
• Ask rhetorical questions
• Create emotional resonance
• Use specific details

Readability:

• Write conversationally
• Avoid jargon
• Use simple words
• Short sentences and paragraphs

Sharing Triggers:

• Include surprising insights
• Create "a-ha!" moments
• Make reader look smart sharing it
• Provide practical tips

Common Mistakes

Avoid	Do Instead
Generic filler opening	Start with attention-grabbing hook
Bury main point at end	State core message upfront
Long paragraphs	Keep paragraphs 1-3 sentences
Abstract concepts	Use specific examples
No call to action	End with clear CTA
Pure information	Include actionable takeaways

Integration

Reference `jackyshen-list-methods** skill for:

• Pyramid Principle structure
• NLP language patterns
• ORID reflective questions