Listing Gap Audit

Audit listing competitiveness by comparing your PDP/listing against top competitors and surfacing the highest-impact copy/proof gaps. Use when the user asks why conversion is lagging, wants PDP rewrite priorities, or needs a competitor benchmark before launch.

Skill Card

• Category: PDP Optimization
• Core problem: How does our listing underperform compared with competitors?
• Best for: Listing rewrite prioritization
• Expected input: Your listing text + competitor listings + product constraints
• Expected output: Gap report across title, bullets, proof, offer framing, and action priorities
• Creatop handoff: Send priority rewrites into script/copy generation workflows

Browser-first guidance

When live listing URLs are available, prefer OpenClaw managed browser to inspect your PDP and competitor PDPs before generating the audit.

Recommended order:

1. If the user already has copied listing text, use that first.
2. If URLs are available, inspect live pages with OpenClaw managed browser.
3. Use Browser Relay only when the user explicitly wants to inspect their current Chrome tab.

The default browser guidance should be OpenClaw managed browser, not a generic Playwright assumption.

Workflow

1. Clarify the comparison goal.
   • Which listing is yours?
   • Which competitor pages matter most?
   • Is the user optimizing for CTR, conversion, trust, or claim safety?
2. Parse listing components: headline, bullets, proof, offer, objections.
3. Benchmark against competitor structure and claim density.
4. Score gaps by conversion impact and implementation effort.
5. Generate rewrite priorities with before/after guidance.

Output format

Return in this order:

1. Executive summary (max 5 lines)
2. Priority actions (P0/P1/P2)
3. Evidence table (signal, confidence, risk)
4. 7-day execution plan

Quality and safety rules

• Do not copy competitor claims verbatim.
• Flag compliance-sensitive claims explicitly.
• Keep recommendations feasible for current product constraints.
• If browser evidence is partial, label it clearly.

License

Copyright (c) 2026 Razestar.

This skill is provided under CC BY-NC-SA 4.0 for non-commercial use. You may reuse and adapt it with attribution to Razestar, and share derivatives under the same license.

Commercial use requires a separate paid commercial license from Razestar. No trademark rights are granted.