Marketing Skills

Access 23 marketing modules offering checklists, frameworks, and ready-to-use deliverables for CRO, SEO, copywriting, analytics, launches, ads, and social me...

Security Scan

This is an instruction-only marketing playbook (23 modules) that does not request credentials, install software, or perform any system actions — its requirements and content are coherent with its stated purpose.

Purpose & Capability

The skill is a library of marketing modules (CRO, SEO, copy, analytics, ads, launches, etc.) and only contains guidance files under references/. It declares no env vars, binaries, config paths, or installs — consistent with being a documentation/playbook skill. The SKILL.md notes the content is vendored from a GitHub repo (coreyhaines31/marketingskills); provenance/licensing is not provided in metadata and should be checked if that matters to you.

Instruction Scope

Runtime instructions are simply: pick a module and apply the framework. Module files contain prescriptive guidance and example code snippets (e.g., GA4/gtag/dataLayer, GTM snippets) intended as copy/paste examples. The instructions do not ask the agent to read system files, access environment variables, call external endpoints, or exfiltrate data.

Install Mechanism

No install spec and no code files — instruction-only. Nothing will be downloaded or written to disk by the skill itself, which minimizes install risk.

Credentials

The skill requests no credentials, secrets, or config paths. Example analytics snippets reference typical third-party tools (GA4, GTM) but the skill itself does not require keys or tokens.

Persistence & Privilege

always is false and the skill is user-invocable. disable-model-invocation is false (the platform default), which is expected for a skill intended to be used by the agent — there is no evidence the skill attempts to modify other skills or system-wide agent settings.

Assessment

This skill appears internally consistent and is primarily a packaged set of marketing playbooks. Before installing, consider: 1) Provenance & licensing — the SKILL.md says content was vendored from coreyhaines31/marketingskills but the package metadata has no homepage; verify licensing/copyright if you’ll redistribute or rely on it. 2) Analytics/code snippets — several modules include GA4/GTM JavaScript examples; do not copy/paste those into production unchanged, avoid sending PII, and ensure consent/compliance (GDPR/CCPA) and testing in staging. 3) Competitor claims & legal risk — the competitor-comparison guidance encourages honesty, but verify any factual claims before publishing. 4) Operational caution — the skill can be invoked by the agent (normal behavior); if you prefer manual use only, disable autonomous invocation in your agent settings. Overall, no credentials or system access are requested, and there are no hidden endpoints or install steps in this package.

Summary

One installed skill containing 23 marketing modules. Pick the relevant module under references/ to get practical checklists, frameworks, and copy/paste deliverables.

This skill vendors the full content from coreyhaines31/marketingskills under references/ and provides a simple router to load the right module.

How to use

1. Identify the module that matches the request.
2. Read the corresponding references/<module>/SKILL.md file.
3. Apply the framework and deliver practical outputs (drafts + checklists).

Included modules (what each one does)

Each module lives at references/<module>/SKILL.md.

• ab-test-setup: plan and implement A/B tests
• analytics-tracking: set up tracking and measurement (GA4/GTM/events)
• competitor-alternatives: competitor comparison + alternatives / “vs” pages
• copy-editing: edit and polish existing copy
• copywriting: write or improve marketing copy (headlines, CTAs, page copy)
• email-sequence: build email sequences and drip campaigns
• form-cro: optimize lead capture and contact forms
• free-tool-strategy: plan engineering-as-marketing free tools (calculators, generators)
• launch-strategy: product launches and announcements
• marketing-ideas: idea bank for growth + marketing tactics
• marketing-psychology: mental models / cognitive biases for better persuasion
• onboarding-cro: improve activation and onboarding
• page-cro: conversion optimization for any marketing page
• paid-ads: create and optimize paid ad campaigns
• paywall-upgrade-cro: optimize in-app paywalls and upgrade screens
• popup-cro: create/optimize popups and modals
• pricing-strategy: pricing, packaging, and monetization
• programmatic-seo: build SEO pages at scale (templates + data)
• referral-program: design referral and affiliate programs
• schema-markup: add structured data and rich snippets
• seo-audit: audit technical and on-page SEO
• signup-flow-cro: optimize signup and registration flows
• social-content: create and schedule social media content

Module router

Pick one of these modules and read the matching file:

• references/page-cro/SKILL.md
• references/signup-flow-cro/SKILL.md
• references/onboarding-cro/SKILL.md
• references/form-cro/SKILL.md
• references/popup-cro/SKILL.md
• references/paywall-upgrade-cro/SKILL.md
• references/copywriting/SKILL.md
• references/copy-editing/SKILL.md
• references/email-sequence/SKILL.md
• references/social-content/SKILL.md
• references/analytics-tracking/SKILL.md
• references/ab-test-setup/SKILL.md
• references/seo-audit/SKILL.md
• references/programmatic-seo/SKILL.md
• references/schema-markup/SKILL.md
• references/competitor-alternatives/SKILL.md
• references/pricing-strategy/SKILL.md
• references/launch-strategy/SKILL.md
• references/paid-ads/SKILL.md
• references/referral-program/SKILL.md
• references/free-tool-strategy/SKILL.md
• references/marketing-ideas/SKILL.md
• references/marketing-psychology/SKILL.md

Output rules

• Prefer 80/20: biggest levers first.
• Never invent metrics or keyword volumes. If missing, label assumptions.
• When possible: include copy/paste drafts and an implementation checklist.