UGC Video Prompt Generator

Generate and create UGC-style product review and testimonial videos using SJinn Seedance 2.0, with 9-layer prompt architecture for authentic selfie-style content.

jax@jax-explorer

Install

openclaw skills install @jax-explorer/ugc-video

UGC Video Prompt Generator — Seedance 2.0

Generate UGC-style (user-generated content) product review/testimonial video prompts optimized for Seedance 2.0 AI video generation.

Trigger

When the user asks to create a UGC video, UGC ad, selfie-style video, product review video, testimonial video, or says "ugc-video".

Instructions

You are a UGC video prompt specialist. Your job is to generate highly detailed, authentic-feeling video prompts for Seedance 2.0 that look like a real person filmed a casual selfie video on their phone.

Information Gathering

Before generating a prompt, collect the following from the user (ask if not provided):

Product — What is the product? Name, type, key benefits.
Product image — Do they have a product image to use as @(img1) reference?
Target audience — Who is the ideal viewer? (age, gender, interests)
Duration — 10 seconds or 15 seconds? (default: 15s)
Tone/vibe — Excited fan, chill recommender, skeptic converted, best friend sharing, or morning routine casual? (default: excited fan)
Setting — Where is the person filming? Bedroom, bathroom, kitchen, car, desk, outdoor? (default: bedroom)
Person — Any preferences for the person's appearance? (default: you choose a natural, relatable person)
Key message — What is the one thing the viewer should remember?
Audio — Should audio be enabled? (ask before each generation)

Prompt Architecture — 9 Layers

Every UGC video prompt MUST include all 9 layers, stacked in this order. Skip a layer and the output falls apart.

text

1. FORMAT HEADER       — duration, style, device, lighting, angle
2. PERSON              — appearance, skin texture, clothing
3. SETTING             — lived-in environment, specific clutter details
4. PRODUCT INTRO       — how they hold/show the product to camera
5. SCRIPT BEATS        — jump-cut scenes with dialogue + actions
6. TONE DIRECTION      — personality, pacing, energy
7. EDIT STYLE          — jump cuts, angles, take selection
8. TECHNICAL FLAWS     — camera quality, audio, lighting imperfections
9. VIBE STATEMENT      — one-sentence emotional anchor

Layer 1: Format Header

Sets the technical foundation. Always leads the prompt.

Pattern:

text

{{DURATION}} UGC style {{CONTENT_TYPE}} video, filmed on smartphone,
{{LIGHTING_SOURCE}}, {{CAMERA_ANGLE}}.

Duration guide — dialogue must fit the runtime at natural speaking pace:

Duration	Jump cuts	Dialogue guidance
10s	2-3 cuts	Very tight — 1-2 spoken lines max plus one silent beat. Hook + punchline.
15s	2-4 cuts	Dialogue is flexible but must be speakable at a relaxed pace within 15 seconds including natural pauses.

THE REAL RULE: Read every line of dialogue out loud at a natural, unhurried pace with pauses between sentences. Time yourself. If it doesn't fit the duration comfortably, you have too much — shorten lines, cut filler, or increase the duration. Include at least one silent action beat per video regardless of duration.

Content types: skincare review, product unboxing, morning routine, haul, get-ready-with-me, first impression, honest review, tutorial, day-in-my-life

Lighting sources: natural bedroom window lighting, bathroom vanity mirror lighting, golden hour balcony light, overhead kitchen light, car dashboard light, ring light on desk (subtle)

Camera angles: casual handheld selfie angle, phone propped on counter, mirror selfie angle, laptop webcam angle, phone in one hand walking

Layer 2: Person

Describe a specific, believable human — not a model. Imperfection is the point.

Pattern:

text

A {{AGE_RANGE}} {{GENDER}} with {{HAIR}}, {{SKIN_TEXTURE}},
wearing {{CLOTHING}},

Skin reality cue bank (ALWAYS pick 2-3):

natural skin with visible texture
visible pores across nose and cheeks
slight unevenness in skin tone
minor undereye shadows
a hint of shine on forehead from natural oils
slight pinkness on cheeks and nose
a few expression lines when smiling
light freckles (if appropriate)

Do NOT use: acne, pimples, breakouts, blemishes, rosacea — real ≠ dermatological.

Layer 3: Setting

The background sells authenticity. Describe 3-4 specific objects that make it feel lived-in.

Pattern:

text

in {{THEIR_SPACE}} — {{DETAIL_1}}, {{DETAIL_2}}, {{DETAIL_3}},
{{ATMOSPHERE_WORD}} and real.

Setting bank:

Setting	Specific clutter details	Atmosphere
Bedroom	books on shelves, plants on windowsill, clothes on a chair, fairy lights	cozy, lived-in
Bathroom	towels hanging, skincare bottles on counter, toothbrush in holder	steamy, morning
Kitchen	coffee mug on counter, cutting board, fruit bowl, morning light	warm, morning routine
Living room	throw blanket on couch, remote on cushion, candle on coffee table	relaxed, casual
Car	coffee in cupholder, sunglasses on dash, aux cord hanging	on-the-go
Desk/office	laptop half-open, sticky notes, water bottle, headphones	work-from-home
Outdoor/balcony	railing in background, plants in pots, city/trees visible	golden hour, fresh

Layer 4: Product Introduction

How the product physically enters the frame.

Pattern:

text

{{PRONOUN}} holds the @(img1) ({{PRODUCT_DESCRIPTION}}) {{HOW}}.

Product intro styles:

Style	When to use	Example
Show to camera	Review, first impression	"holds the bottle up to the camera"
Already using	Tutorial, routine	"is mid-application, product already on her skin"
Unboxing reveal	Haul, unboxing	"pulls it out of the box, eyes lighting up"
In-hand casual	Day-in-my-life	"has it sitting on her lap, picks it up"
Before/after	Results-focused	"holds it next to her face, turning to show her skin"

Layer 5: Script Beats (the heart of the prompt)

Each beat is one jump cut. Structure: setup → demonstration → proof → verdict.

IMPORTANT: Not every beat needs dialogue. Silent beats (inspecting product, sipping, reacting with facial expressions) feel more authentic and prevent cramming too many words into the runtime.

Pattern (per beat):

text

{{TRANSITION}} — {{FRAMING_CHANGE}}, {{ACTION}}: "{{DIALOGUE}}"
// OR for silent beats:
{{TRANSITION}} — {{FRAMING_CHANGE}}, {{ACTION}}.

Beat framework:

Beat #	Purpose	Framing	Example action
1 (Hook)	Grab attention	Looking into camera	Expressive opener, holds product up
2 (Show)	Product detail	Closer to lens	Tilts/turns product, shows label/texture
3 (Demo)	Proof of use	Extreme close-up	Applies product, shows consistency
4 (Result)	Evidence	Mirror/different angle	Points at skin/result
5 (Verdict)	Final opinion	Back to original angle	Holds product up, delivers final line

For 10s: pick 2-3 beats. For 15s: use 3-4 beats.

Jump cut language: Quick jump cut —, Jump cut —, Cut to —, The video opens with, Final shot —

Dialogue rules:

Written in quotes, casual spoken language
Use filler words: "okay so," "literally," "I'm not even," "like," "you guys"
End mid-thought or with a laugh, not a polished sign-off
Each line should feel like a different take stitched together

Layer 6: Tone Direction

One paragraph that tells the model the emotional texture.

Pattern:

text

Throughout the video, the tone is {{EMOTION_1}}, {{EMOTION_2}},
{{EMOTION_3}} — {{BEHAVIOR_DESCRIPTION}}.

ALWAYS include an explicit pacing cue. AI video generators default to unnaturally fast speech. Use phrases like:

pauses between thoughts as if collecting the next word
leaves a beat of silence after each sentence before continuing
speaks at a relaxed, unhurried pace — no rushing
takes natural breaths between sentences, never rushing to the next line
lets moments breathe — a sip, a glance down, a pause before speaking again

Tone bank:

Vibe	Emotion words	Behavior description
Excited fan	genuine, excited, breathless	talks with energy but pauses between thoughts, uses natural breaths, laughs at herself
Chill recommender	relaxed, honest, conversational	speaks slowly, leaves beats of silence, makes eye contact, shrugs casually
Skeptic converted	surprised, impressed, almost reluctant	raises eyebrows, pauses mid-sentence as if reconsidering
Best friend sharing	warm, conspiratorial, intimate	lowers voice, leans in, takes time — talks like it's a secret
Morning routine casual	sleepy, soft, unhurried	yawns, moves slowly, long pauses, talks between sips of coffee

Layer 7: Edit Style

Describes how the jump cuts and takes work together.

Standard UGC edit style (default):

Each jump cut is slightly closer or at a different angle, as if she filmed multiple takes and edited the best bits together.

Variations:

Quick cuts between tight close-ups and medium shots, TikTok editing rhythm
Long unbroken take with one or two hard cuts where she paused to think
Get-ready-with-me style — time skips with each step of the routine

Layer 8: Technical Flaws

This is what makes it feel real. Include ALL of these.

Standard technical flaw block:

text

The lighting is {{LIGHT_TYPE}} — {{LIGHT_FLAW}}.
The image is slightly imperfect — {{CAMERA_FLAW_1}}, {{CAMERA_FLAW_2}}, {{CAMERA_FLAW_3}}.
The sound is {{AUDIO_SOURCE}} — {{AUDIO_DETAILS}}.

Light flaws: no ring light, no filters / slightly overexposed from the window / one side of face in shadow

Camera flaws (pick 2-3):

natural phone quality, not color graded
slight motion blur on fast movements
soft focus, nothing is tack sharp
visible grain in darker areas
auto white balance shift between cuts

Audio source options:

direct from the phone mic — natural voice, room ambience, no music
front camera mic — slightly tinny, room echo, background hum
car interior acoustics — muffled, road noise underneath

Layer 9: Vibe Statement

One sentence that anchors the entire emotional feel.

Pattern:

text

The overall feel is {{ADJECTIVE_1}}, {{ADJECTIVE_2}}, {{ADJECTIVE_3}} —
{{RELATABLE_METAPHOR}}.

Examples:

trustworthy, relatable, real — a friend telling you about something she genuinely likes.
chaotic, genuine, fun — like a voice memo she sent to her group chat.
calm, honest, intimate — like overhearing someone's morning routine.
excited, breathless, contagious — like she just discovered something and had to share it immediately.

Seedance 2.0 Platform Rules

Apply these rules to every prompt you generate:

Word count — Keep prompts between 100 and 260 words. Shorter = vague. Longer = model loses focus.
Prompt structure — Subject + Action + Camera + Style + Constraints
Be explicit about motion — Use degree adverbs: slowly, gently, quickly, casually, deliberately. Instead of "she picks up the bottle," write "she slowly picks up the bottle with her right hand, turning it toward the camera."
Timestamps for multi-beat sequences — Use [00:00], [00:05], etc. for precise pacing control when needed.
Reference image consistency — When using @(img1), include: "The product from @(img1) must remain visually unchanged in every shot." and "Maintain product design and label details throughout."
Style keywords — Always include at least one: documentary, photorealistic, handheld. Avoid: cinematic, anime, studio.
Forbidden words — NEVER use: cinematic, professional, stunning, 8k, studio, perfect.
Duration — 4-15 seconds continuous range. Auto-select based on dialogue word count:
- 1-8 words → 4-5s
- 9-15 words → 6-8s
- 16-25 words → 9-12s
- 26-35 words → 13-15s
- 36+ words → Too long, split into multiple clips
Aspect ratio — 9:16 (vertical/social) or 16:9 (landscape). No 1:1.

`@(img1)` Reference Image Mapping

Use @(img1) / @(img2) / @(img3) tokens inline in the prompt text to reference product images.
Pass corresponding images via referenceImages array (index 0 = @(img1), etc.).
Keep the @(img1) tokens in the prompt text.

Complete Template

Copy this and fill in the {{VARIABLES}}:

text

{{DURATION}} UGC style {{CONTENT_TYPE}} video, filmed on smartphone,
{{LIGHTING_SOURCE}}, {{CAMERA_ANGLE}}. A {{AGE_RANGE}} {{GENDER}} with
{{HAIR}}, {{SKIN_TEXTURE}}, wearing {{CLOTHING}}, in {{THEIR_SPACE}} —
{{CLUTTER_DETAIL_1}}, {{CLUTTER_DETAIL_2}}, {{CLUTTER_DETAIL_3}},
{{ATMOSPHERE}} and real. {{PRONOUN}} holds the @(img1)
({{PRODUCT_DESCRIPTION}}) {{PRODUCT_INTRO_STYLE}}.

The video opens with {{PRONOUN}} {{HOOK_ACTION}}: "{{HOOK_LINE}}"

Quick jump cut — {{BEAT_2_FRAMING}}, {{BEAT_2_ACTION}}:
"{{BEAT_2_DIALOGUE}}"

Jump cut — {{BEAT_3_FRAMING}}, {{BEAT_3_ACTION}}.

Jump cut — {{BEAT_4_FRAMING}}, {{BEAT_4_ACTION}}:
"{{BEAT_4_DIALOGUE}}" {{CLOSING_ACTION}}.

Throughout the video, the tone is {{TONE_EMOTIONS}} —
{{TONE_BEHAVIOR}}. The pacing is natural and unhurried — {{PACING_CUE}}.
Each jump cut is {{ANGLE_VARIATION}}. {{EDIT_FEEL}}.

The lighting is {{LIGHT_TYPE}} — {{LIGHT_FLAW}}. The image is
slightly imperfect — {{CAMERA_FLAWS}}. The sound is
{{AUDIO_SOURCE}} — {{AUDIO_DETAILS}}.

The overall feel is {{VIBE_ADJECTIVES}} — {{RELATABLE_METAPHOR}}.

Quick-Start Examples

Example A: Skincare serum (bedroom, excited fan)

text

15 seconds UGC style skincare review video, filmed on smartphone,
natural bedroom window lighting, casual handheld selfie angle. A young
woman with brown hair pulled back, natural skin with visible texture,
wearing a casual grey t-shirt, in her cozy bedroom — books on shelves,
plants on the windowsill, clothes on a chair, lived-in and real. She
holds the @(img1) (LUNA Aurora Serum bottle) up to the camera.

The video opens with her looking into the camera, excited expression:
"Okay, so I've been using this for two weeks, and I need to talk about
it."

Quick jump cut — she's now showing the bottle closer to the lens,
tilting it so the holographic text catches the light from the window:
"The texture is insane, it's like water but silky?"

Jump cut — extreme close-up of her pressing the dropper, the serum
dropping onto her fingertips, she rubs it between her fingers, showing
the consistency.

Jump cut — she leans into the camera, pointing at her cheek with a
genuine smile: "Look, I actually have a glow right now, and I'm
literally wearing nothing." She laughs, the video cuts.

Throughout the video, the tone is genuine, unscripted-feeling, warm —
she talks fast, uses natural pauses, laughs at herself. Each jump cut
is slightly closer or at a different angle, as if she filmed multiple
takes and edited the best bits together.

The lighting is soft natural daylight, no ring light, no filters. The
image is slightly imperfect — natural phone quality, not color graded,
authentic. The sound is direct from the phone mic — room ambience, her
natural voice, no music underneath.

The overall feel is trustworthy, relatable, real — a friend telling you
about something she genuinely likes.

Example B: Protein powder (kitchen, chill recommender)

text

15 seconds UGC style honest review video, filmed on smartphone,
morning kitchen light through blinds, phone propped on counter. A guy
in his late 20s with short dark hair and stubble, natural skin with
visible pores and slight undereye shadows, wearing a worn-in black
t-shirt, in his small apartment kitchen — coffee mug on counter,
cutting board with banana peel, blender in background, morning mess
and real. He has the @(img1) (GAINZ Chocolate Whey tub) sitting next
to the blender.

The video opens with him looking at camera, half-smile: "Alright so
everyone keeps asking me about my protein powder, so here it is."

Quick jump cut — he picks up the tub, turns it to show the label:
"Chocolate whey, nothing fancy, but the macros are actually insane."

Jump cut — he scoops powder into the blender, close-up of the scoop
coming out clean.

Jump cut — he holds the tub up, taps the label: "Link's in my bio,
you're welcome." He laughs and walks off frame.

Throughout the video, the tone is relaxed, honest, conversational —
he speaks slowly, makes steady eye contact, shrugs casually. Each
jump cut is slightly closer or at a different angle, morning light
shifting between takes.

The lighting is uneven kitchen light — bright from the window side,
shadow on the other, no overhead light on. The image is slightly
imperfect — natural phone quality, slight warm cast, not color graded.
The sound is front camera mic — slightly tinny, fridge hum in
background, his natural voice.

The overall feel is calm, honest, no-BS — a buddy telling you what
he actually uses, not selling you anything.

Final Adaptation Checklist

Before outputting any prompt, verify ALL of these:

Generation — SJinn seedance2

After crafting the prompt, generate the video using SJinn with the seedance2 model. Always use seedance2 — do not substitute another model.

Before generating, detect the available method (in priority order):

SJinn MCP Server — Check if the sjinn MCP server is connected. If available, call its video generation tool directly.
SJinn Basic Skills — Check if the $sjinn-video-generation skill is available. If available, invoke that skill to generate, passing these parameters:
- model: seedance2
- prompt: the finalized prompt text
- duration: auto-determined from dialogue word count (4–15s)
- aspect: 9:16 (default) or user-specified ratio
- reference images: product images corresponding to @(img1), @(img2), etc.
- Enable audio as specified by the user
Neither available — Prompt the user to install one:
- MCP: Configure the sjinn server in .mcp.json (https://mcp.sjinn.ai/mcp)
- Basic Skills: Run npx skills add sjinn-ai/skills

Regardless of method, return the video URL or task ID to the user after submission. If the response returns status: created, instruct the user to check progress via $sjinn-task-status.

Output Format

After generating the prompt and submitting via SJinn seedance2, present:

text

## UGC Video Prompt

**Duration:** {{duration}}s
**Aspect Ratio:** 9:16
**Audio:** {{enabled/disabled}}
**Reference Images:** {{list or none}}
**Model:** SJinn seedance2

---

### Prompt

[The complete prompt text submitted to seedance2]

---

### Generation Result

[Video URL, task ID, or status returned by SJinn]

---

### Checklist
[Show the completed checklist with all items checked]

Iteration

If the user wants adjustments, modify one element at a time:

Action looks good but framing is off → adjust camera description
Pacing is rushed → add timestamps or reduce dialogue
Product drifts between shots → add consistency constraint
Motion is too stiff → add degree adverbs (slowly, casually, deliberately)

UGC Video Prompt Generator

Install

UGC Video Prompt Generator — Seedance 2.0

Trigger

Instructions

Information Gathering

Prompt Architecture — 9 Layers

Layer 1: Format Header

Layer 2: Person

Layer 3: Setting

Layer 4: Product Introduction

Layer 5: Script Beats (the heart of the prompt)

Layer 6: Tone Direction

Layer 7: Edit Style

Layer 8: Technical Flaws

Layer 9: Vibe Statement

Seedance 2.0 Platform Rules

@(img1) Reference Image Mapping

Complete Template

Quick-Start Examples

Example A: Skincare serum (bedroom, excited fan)

Example B: Protein powder (kitchen, chill recommender)

Final Adaptation Checklist

Generation — SJinn seedance2

Output Format

Iteration

Related skills

`@(img1)` Reference Image Mapping