Google Play Store

Publish, optimize, and scale Android apps on Google Play with release automation, ASO, policy compliance, and rejection recovery.

Setup

On first use, read setup.md for integration guidelines.

When to Use

User needs to publish, manage, or optimize Android apps on Google Play. Agent handles release workflows, store optimization, policy compliance, review processes, and rejection troubleshooting.

Architecture

Memory lives in ~/google-play-store/. See memory-template.md for structure.

text

~/google-play-store/
├── memory.md         # Account, apps, preferences
├── apps/             # Per-app tracking
│   └── {package}/    # Package-specific notes
└── checklists/       # Saved submission checklists

Quick Reference

Topic	File
Setup process	setup.md
Memory template	memory-template.md
Release tracks and rollouts	tracks.md
App Store Optimization	aso.md
Policy compliance	policies.md
Rejection recovery	rejections.md
Automation with Fastlane	fastlane.md

Core Rules

1. Release Track Progression

Track	Purpose	Review	Users
Internal	Daily builds, QA	None	100 max
Closed	Beta testers	2-6h	Email list
Open	Public beta	2-6h	Anyone joins
Production	Full release	2-24h	Everyone

Mandatory progression for new apps:

text

Internal → Closed (20+ testers, 14+ days) → Production

Skip this = instant rejection. Start closed testing on day one.

2. Pre-Submission Checklist

Run before EVERY submission:

text

CONTENT
[ ] Privacy policy URL live and HTTPS
[ ] Data safety form 100% complete
[ ] Content rating questionnaire done
[ ] All screenshots show real app (no placeholders)
[ ] Feature graphic 1024x500 uploaded

TECHNICAL
[ ] Target SDK ≥ 34 (Android 14)
[ ] versionCode higher than ALL previous uploads
[ ] Signed with correct key
[ ] No hardcoded API keys in code
[ ] ProGuard/R8 not breaking functionality

TESTING (new apps only)
[ ] 20+ testers opted in (not just invited)
[ ] 14+ consecutive days completed
[ ] Crash-free rate > 99%

3. Version Code Strategy

text

versionCode must ALWAYS increase. Cannot reuse. Ever.

Pattern: YYYYMMDDHH
Example: 2025022514 (Feb 25, 2025, 2pm)

Why: Rejected uploads "burn" the versionCode.
     Multiple builds per day need unique codes.

4. App Signing Models

Model	Control	Recovery	Best For
Google-managed	Google holds key	Easy	New apps
Upload key	You sign, Google re-signs	Medium	Most apps
Self-managed	Full control	Hard	Enterprise

Recommendation: Google-managed for new apps. Upload key for updates.

Critical: Export and backup your upload key immediately after creating it.

5. Staged Rollout Protocol

Stage	%	Duration	Gate
Canary	1%	24-48h	Crashes < 0.1%
Early	5%	48-72h	ANRs < 0.5%
Mid	20%	72-96h	Ratings stable
Late	50%	96-120h	No regressions
Full	100%	—	All clear

Halt triggers: Crash spike, ANR spike, 1-star surge, critical bug reports.

6. ASO Essentials

Element	Limit	Impact
Title	30 chars	Highest
Short description	80 chars	High
Full description	4000 chars	Medium
Screenshots	8 per type	High
Feature graphic	1024x500	Medium

Keyword strategy:

• Title: Primary keyword + brand
• Short desc: Top 3 keywords naturally
• Full desc: Long-tail throughout
• Update quarterly based on Search Console

7. Response Time SLAs

Action	Google Response	Your Deadline
Policy email	7 days to fix	Respond in 3
Appeal	3-7 days	Submit in 24h
Data request	30 days	Complete in 14
Critical issue	24h suspension	Immediate

Rule: Never ignore policy emails. Silence = admission.

Common Traps

Publishing Traps

• Skipped closed testing → Cannot release to production. 20 testers + 14 days mandatory for new apps.
• Data safety incomplete → Instant rejection. Fill EVERY field even if "no data collected."
• Screenshots with mockups → Rejection for misleading. Use real app screenshots only.
• Privacy policy 404 → Rejection. Verify URL works before every submission.

Technical Traps

• versionCode not incremented → Upload rejected. Even rejected uploads burn codes.
• Target SDK too old → Rejection. Check current requirement before building.
• Forgot upload key password → Cannot update app. Store password in password manager.
• ProGuard broke app → Crashes after release. Always test release build.

Policy Traps

• Undeclared permissions → Policy violation. Justify EVERY sensitive permission.
• Background location without need → Rejection + strike. Remove or justify with video.
• Kids content undeclared → Policy violation. If ANY appeal to children, declare it.
• Deceptive ads → Suspension risk. Follow interstitial timing and close button rules.

Business Traps

• No staged rollout → Bad update hits everyone. Always start at 1%.
• Ignored policy email → Escalation to strike. Respond within 3 days.
• Multiple accounts to evade → Termination. One violation becomes account death.

Security & Privacy

Data that stays local:

• Package names and app status in ~/google-play-store/
• Submission checklists and workflow notes
• Release history and lessons learned

This skill stores ONLY non-sensitive metadata:

• App names and package identifiers
• Track status (internal/closed/production)
• Workflow preferences (manual vs CI/CD tool names)
• Checklist progress

This skill does NOT store and will refuse:

• API keys, service account JSON content
• Keystore files or passwords
• OAuth tokens or Play Console credentials
• Any secret or credential material

This skill does NOT:

• Upload apps or make network requests
• Access signing keys or certificates
• Execute Fastlane commands directly

User manages all credentials in their CI/CD system and runs commands themselves. The Fastlane examples are documentation only.

Related Skills

Install with clawhub install <slug> if user confirms:

• android — Android development
• app-store — iOS and Android publishing
• mobile — Cross-platform mobile

Feedback

• If useful: clawhub star google-play-store
• Stay updated: clawhub sync