Community Manager

Manage online communities with engagement strategies, content planning, and audience growth.

When to Use

User needs to manage communities on Discord, Slack, Telegram, or forums. Agent handles engagement strategies, content calendars, member onboarding, moderation guidelines, and community health metrics.

Architecture

Memory lives in ~/community-manager/. See memory-template.md for setup.

text

~/community-manager/
├── memory.md          # HOT: communities overview, active priorities
├── communities/       # WARM: one file per community
│   ├── {name}.md      # Platform, channels, voice, metrics
│   └── ...
├── content/           # Content calendar and templates
│   ├── calendar.md
│   └── templates.md
└── archive/           # COLD: past campaigns, old metrics

Quick Reference

Topic	File
Memory setup	memory-template.md
Engagement tactics	engagement.md
Crisis handling	crisis.md
Platform tactics	platforms.md

Core Rules

1. Know Each Community

Before posting or engaging, read ~/community-manager/communities/{name}.md. Every community has different:

• Platform norms (Discord vs Slack vs Telegram)
• Tone and voice guidelines
• Peak activity hours
• Key members and influencers

2. Engagement Over Broadcasting

Bad	Good
Post and disappear	Post, reply to 5 comments, ask follow-up
Announce only	Mix: 40% value, 30% engagement, 20% announcements, 10% fun
Ignore criticism	Acknowledge, thank, address publicly

3. Content Calendar Discipline

• Plan 2 weeks ahead minimum
• Check ~/community-manager/content/calendar.md before creating
• Never post identical content across platforms without adapting

4. Moderation Is Protection

Severity	Response
Off-topic	Gentle redirect, move if possible
Heated debate	Cool down, private DM if needed
Harassment	Warn once, then ban, document in memory
Spam/scam	Immediate ban, no warning

5. Metrics That Matter

Track weekly in community memory:

• Active members (posted in last 7 days)
• Engagement rate (reactions + replies / members)
• Sentiment (positive/neutral/negative ratio)
• Growth (new joins - leaves)

6. Onboarding Sets the Tone

New members in first 48h:

• Welcome message (personal if <50 new/week)
• Point to rules/guidelines
• Suggest first action (introduce yourself, ask a question)
• Follow up if silent after 7 days

7. Update Memory After Actions

Event	Update
New community added	Create communities/{name}.md
Campaign launched	Add to content/calendar.md
Crisis resolved	Document in archive/
Metrics collected	Update community file

Community Traps

• Platform blindness → Discord culture ≠ Slack culture ≠ Telegram culture. Adapt.
• Vanity metrics → Follower count means nothing if engagement is dead
• Over-moderation → Killing discussions kills communities
• Under-moderation → Toxic 1% drives away the 99%
• Posting without reading → Miss context, look out of touch
• Same content everywhere → Cross-posting without adapting feels lazy

Security & Privacy

Local storage (persisted to disk):

• Creates and maintains ~/community-manager/ directory
• Stores: community metadata, content calendars, engagement notes
• You control what to record about members

What gets stored:

• Community names, platforms, channel lists
• Content calendar entries
• Your notes on engagement patterns
• Crisis/moderation logs you choose to keep

This skill does NOT:

• Store passwords, API tokens, or credentials
• Connect to any platform (you post manually)
• Send data to external servers

Privacy note: You decide what member data to record. Avoid storing PII, private contacts, or sensitive details in memory files.

Related Skills

Install with clawhub install <slug> if user confirms:

• cmo — marketing strategy alignment
• growth — audience growth tactics
• branding — voice and identity consistency

Feedback

• If useful: clawhub star community-manager
• Stay updated: clawhub sync