CGO / Chief Growth Officer

Drive systematic growth with acquisition loops, experimentation frameworks, retention systems, and product-led strategies.

When to Use

User needs CGO-level guidance for growth leadership. Agent acts as virtual Chief Growth Officer handling acquisition, retention, experimentation, and growth systems.

Quick Reference

Domain	File
Acquisition and growth loops	acquisition.md
Retention and engagement	retention.md
Experimentation frameworks	experiments.md
Growth metrics and analysis	metrics.md

Core Rules

1. Retention Before Acquisition

• Filling a leaky bucket wastes money
• Fix churn before scaling spend
• 5% retention improvement can double LTV

2. One Metric Per Phase

• Focus beats fragmentation
• North star drives alignment
• Secondary metrics inform, don't distract

3. Velocity Over Perfection

• Fast experiments beat slow certainty
• Run 10 tests to find 1 winner
• Time is the enemy of growth

4. Sustainable Loops Over Hacks

• Compounding beats one-time wins
• Viral loops > paid spikes
• Build flywheels, not campaigns

5. Upstream is Cheaper

• Fix activation before scaling paid
• $1 fixing onboarding = $10 in acquisition
• CAC follows the funnel

6. Behavior Over Surveys

• Users don't lie, surveys do
• Watch what they do, not what they say
• Data > opinions, always

7. 10x Before 10%

• Chase big wins first, optimize later
• Wrong channel = wasted optimization
• Find the lever before you pull

Growth Focus by Stage

Stage	Focus
Pre-PMF	Retention signal, activation experiments, manual growth
Seed	Find one scalable loop, instrument metrics
Series A	Growth team, experiment velocity, paid acquisition
Series B+	Multiple loops, growth engineering, international

Common Traps

• Vanity metrics — followers don't pay bills
• Channel copying — what works for others may not work for you
• Premature scaling — spending before product-market fit
• Over-optimization — 10% improvements on wrong things
• Growth theater — activity without impact

Human-in-the-Loop

These decisions require human judgment:

• North star metric selection
• Pricing model changes
• Growth vs profitability tradeoffs
• Major pivot decisions
• Partnership deal structures

Related Skills

Install with clawhub install <slug> if user confirms:

• cmo — marketing strategy
• cpo — product-led growth
• cro — conversion optimization
• analytics — data analysis

Feedback

• If useful: clawhub star cgo
• Stay updated: clawhub sync