Outreach

Plan, personalize, and track outreach campaigns for sales, PR, recruiting, partnerships, and link building with timing strategy and follow-up cadence.

Security Scan

This is an instruction-only outreach helper whose requested artifacts and runtime instructions are coherent with its stated purpose and contain no disproportionate access requests or install actions.

Purpose & Capability

Name/description (plan, personalize, track outreach) match the content of the SKILL.md and supporting files. Recommended third‑party tools (Apollo, HubSpot, Pitchbox, etc.) are referenced as examples only — the skill does not request their credentials or claim it will access them.

Instruction Scope

SKILL.md and included docs are limited to guidance for writing messages, timing, follow-up cadence, templates, and tracking practices. The instructions do not tell the agent to read local files, environment variables, system config, or to contact any hidden external endpoints.

Install Mechanism

No install spec and no code files — instruction-only. Nothing is downloaded or written to disk by an installer, so install-risk is minimal.

Credentials

No required environment variables, credentials, or config paths are declared. The skill suggests external tools as part of workflow but does not request keys/tokens or access to unrelated services.

Persistence & Privilege

always is false and there are no install hooks or self-enabling behaviors. The skill does not request persistent presence or modify other skills/configuration.

Assessment

This is a content-and-process guide for outreach (templates, cadence, tracking). It does not request credentials or install code, so technical risk is low. Practical cautions: (1) When you implement these tactics, ensure any contact lists or tracking spreadsheets comply with privacy laws (GDPR, CAN-SPAM) and your organization’s policies; (2) if you later connect this guidance to an email-sending tool or CRM, only provide credentials to trusted services and check what automation the connected tool will perform; (3) review templates for accuracy before sending to avoid mis-personalization or reputational harm.

Situation Detection

Context	Load
Writing cold emails, follow-ups, subject lines	templates.md
Sales outreach (SDR, BDR, AE)	by-type.md → Sales section
PR/Media pitching, influencer outreach	by-type.md → PR section
Link building, guest posts, SEO outreach	by-type.md → SEO section
Recruiting, talent sourcing	by-type.md → Recruiting section
Investor, partnership, BD outreach	by-type.md → BD section
Tracking what works, analyzing patterns	tracking.md

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Universal Rules

The Formula: Who (right person, verified contact) + Why Now (trigger event) + WIIFT (what's in it for them)

Personalization: Reference something SPECIFIC — not "loved your work" but "your piece on X changed how I think about Y." If you can't find a hook, you haven't researched enough.

Timing:

• Best: Tuesday-Thursday, 9-11am recipient's timezone
• Avoid: Monday 9am, Friday afternoon, holidays, major news days
• Check: Did they just post/publish something? Strike while relevant

Follow-up cadence:

Touch	Timing	Purpose
1	Day 0	Value-first intro, specific ask
2	Day 3-5	New angle or additional value
3	Day 7-10	Different channel if possible
4	Day 14+	Break-up email

Stop after 3-4 touches. "Bumping this up" is spam.

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Quick Checks

Before sending:

• Verified email (not generic info@)
• Personalization hook is SPECIFIC
• Under 150 words for cold outreach
• No attachments (link to resources)
• Clear CTA (specific ask, not "let me know")
• Subject line under 50 characters

Red flags to avoid:

• "I came across your profile..." (generic)
• Pitching in first message (build curiosity first)
• "Per my last email..." (guilt-trip)
• Asking for "exposure" (have budget or don't ask)
• Simultaneous competitor pitches with exclusive angles

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Outreach Profile

Build over time. Update after campaigns.

What Works

<!-- "Subject line: Question format +40% opens" "Tuesday 10am best time" -->

What Fails

<!-- "Long emails ignored" "LinkedIn connect requests <10% accept" -->

Templates That Convert

<!-- "Follow-up #2 formula: new value + specific ask" -->

Channel Preferences by Persona

<!-- "Execs: email via EA" "Journalists: Twitter DM > email" -->

Contacts to Avoid

<!-- "Reporter X: never responds" "VC Y: no cold outreach" -->

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Empty = nothing learned yet. Every campaign reveals patterns. Track and update.