Outreach

Plan, personalize, and track outreach campaigns for sales, PR, recruiting, partnerships, and link building with timing strategy and follow-up cadence.

Iván@ivangdavila

Install

openclaw skills install @ivangdavila/outreach

Situation Detection

Context	Load
Writing cold emails, follow-ups, subject lines	`templates.md`
Sales outreach (SDR, BDR, AE)	`by-type.md` → Sales section
PR/Media pitching, influencer outreach	`by-type.md` → PR section
Link building, guest posts, SEO outreach	`by-type.md` → SEO section
Recruiting, talent sourcing	`by-type.md` → Recruiting section
Investor, partnership, BD outreach	`by-type.md` → BD section
Tracking what works, analyzing patterns	`tracking.md`

Universal Rules

The Formula: Who (right person, verified contact) + Why Now (trigger event) + WIIFT (what's in it for them)

Personalization: Reference something SPECIFIC — not "loved your work" but "your piece on X changed how I think about Y." If you can't find a hook, you haven't researched enough.

Timing:

Best: Tuesday-Thursday, 9-11am recipient's timezone
Avoid: Monday 9am, Friday afternoon, holidays, major news days
Check: Did they just post/publish something? Strike while relevant

Follow-up cadence:

Touch	Timing	Purpose
1	Day 0	Value-first intro, specific ask
2	Day 3-5	New angle or additional value
3	Day 7-10	Different channel if possible
4	Day 14+	Break-up email

Stop after 3-4 touches. "Bumping this up" is spam.

Quick Checks

Before sending:

Verified email (not generic info@)
Personalization hook is SPECIFIC
Under 150 words for cold outreach
No attachments (link to resources)
Clear CTA (specific ask, not "let me know")
Subject line under 50 characters

Red flags to avoid:

"I came across your profile..." (generic)
Pitching in first message (build curiosity first)
"Per my last email..." (guilt-trip)
Asking for "exposure" (have budget or don't ask)
Simultaneous competitor pitches with exclusive angles

Outreach Profile

Build over time. Update after campaigns.

What Works

What Fails

Templates That Convert

Channel Preferences by Persona

Contacts to Avoid

Empty = nothing learned yet. Every campaign reveals patterns. Track and update.