Google Ads

Inspect Google Ads accounts and campaigns, run GAQL reports, and coordinate campaign or audience changes with confirmation via the Google Ads API. Use this skill when users want to list accessible customers, inspect campaigns by ID or name, run GAQL query reports for performance analysis, review customer lists, or create/update campaign, ad group, or audience configurations after confirmation.

Access Google Ads via the Google Ads API with OAuth authentication. Inspect accounts and campaigns, run GAQL reports, and coordinate campaign or audience changes.

This skill uses ClawLink for hosted connection flows and credentials so you do not need to configure Google Ads API access yourself.

Setup in 3 Steps

Step 1: Install	Step 2: Pair Account	Step 3: Connect Google Ads
		App-specific connection GIF coming soon
Run the install command in OpenClaw	Sign in and approve the device	Open the dashboard and connect Google Ads

How It Works

text

┌─────────────────┐     ┌──────────────┐     ┌──────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│  Google Ads API  │
│   (User Chat)   │     │   (OAuth)    │     │   (REST/GAQL)    │
└─────────────────┘     └──────────────┘     └──────────────────┘
         │                       │                       │
         │  1. Install Plugin    │                       │
         │  2. Pair Device       │                       │
         │  3. Connect Google Ads                        │
         │                       │  4. Secure Token      │
         │                       │  5. Proxy Requests    │
         │                       │                       │
         ▼                       ▼                       ▼
   ┌──────────┐           ┌──────────┐           ┌──────────┐
   │  SKILL   │           │ Dashboard│           │ Google   │
   │  File    │           │ Auth     │           │ Ads      │
   └──────────┘           └──────────┘           └──────────┘

Install

Install the verified ClawLink plugin from ClawHub. After the user confirms, complete the full setup so ClawLink tools are visible in the next OpenClaw chat.

bash

openclaw plugins install clawhub:clawlink-plugin
openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

Then tell the user: "OpenClaw has been restarted. Send /new as a standalone message to start a fresh chat, then ask for Google Ads again."

Quick Start

bash

# List accessible customers
clawlink_call_tool --tool "google_ads_list_accessible_customers" --params '{}'

# Get campaign details
clawlink_call_tool --tool "google_ads_get_campaign" --params '{"customer_id": "123-456-7890", "campaign_id": 123456789}'

# Run a GAQL report
clawlink_call_tool --tool "google_ads_search" --params '{"customer_id": "123-456-7890", "query": "SELECT campaign.id, campaign.name, metrics.impressions FROM campaign WHERE segments.date DURING LAST_7_DAYS"}'

Authentication

All Google Ads tool calls are authenticated automatically by ClawLink using the user's connected Google account.

No API key is required in chat. ClawLink stores the OAuth token securely and injects it into every Google Ads API request on the user's behalf.

Getting Connected

1. Install the ClawLink plugin (see Install above).
2. Pair the plugin with clawlink_begin_pairing if it is not configured yet.
3. Open https://claw-link.dev/dashboard?add=google-ads and connect Google Ads.
4. Call clawlink_list_integrations to verify the connection is active.

Connection Management

List Connections

bash

clawlink_list_integrations

Response: Returns all connected integrations. Look for google-ads in the list.

Verify Connection

bash

clawlink_list_tools --integration google-ads

Response: Returns the live tool catalog for Google Ads.

Reconnect

If Google Ads tools are missing or the connection shows an error:

1. Direct the user to https://claw-link.dev/dashboard?add=google-ads
2. After they confirm, call clawlink_list_integrations to verify
3. Then call clawlink_list_tools --integration google-ads

Security & Permissions

• Access is scoped to Google Ads accounts accessible to the connected Google account.
• All write operations require explicit user confirmation. Before executing any campaign, ad group, or audience changes, confirm the intended effect with the user.
• Destructive actions (pausing campaigns, removing audiences) are marked as high-impact and must be confirmed.
• GAQL queries are read-only and do not modify account data.

Tool Reference

Account & Customer Management

Tool	Description	Mode
google_ads_list_accessible_customers	List all customer accounts accessible to the user	Read
google_ads_get_customer	Get customer account details	Read

Campaigns

Tool	Description	Mode
google_ads_list_campaigns	List campaigns for a customer	Read
google_ads_get_campaign	Get campaign details by ID	Read
google_ads_create_campaign	Create a new campaign	Write
google_ads_update_campaign	Update campaign settings	Write

Ad Groups

Tool	Description	Mode
google_ads_list_ad_groups	List ad groups in a campaign	Read
google_ads_get_ad_group	Get ad group details	Read
google_ads_create_ad_group	Create a new ad group	Write

Audiences & Customer Lists

Tool	Description	Mode
google_ads_list_audiences	List audiences for a customer	Read
google_ads_list_customer_lists	List customer match lists	Read
google_ads_create_customer_list	Create a new customer list	Write
google_ads_add_customer_list_members	Add members to a customer list	Write

Reporting

Tool	Description	Mode
google_ads_search	Run a GAQL query and return results	Read
google_ads_get_campaign_budget	Get campaign budget details	Read

Code Examples

List campaigns

bash

clawlink_call_tool --tool "google_ads_list_campaigns" \
  --params '{
    "customer_id": "123-456-7890"
  }'

Run a GAQL report

bash

clawlink_call_tool --tool "google_ads_search" \
  --params '{
    "customer_id": "123-456-7890",
    "query": "SELECT campaign.id, campaign.name, campaign.status, metrics.impressions, metrics.clicks, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_30_DAYS"
  }'

Create a customer list

bash

clawlink_call_tool --tool "google_ads_create_customer_list" \
  --params '{
    "customer_id": "123-456-7890",
    "name": "High Value Customers",
    "description": "List of high-value customer emails for remarketing"
  }'

Update campaign status

bash

clawlink_call_tool --tool "google_ads_update_campaign" \
  --params '{
    "customer_id": "123-456-7890",
    "campaign_id": 123456789,
    "status": "PAUSED"
  }'

Discovery Workflow

1. Call clawlink_list_integrations to confirm Google Ads is connected.
2. Call clawlink_list_tools --integration google-ads to see the live catalog.
3. Treat the returned list as the source of truth. Do not guess or assume what tools exist.
4. If the user describes a capability but the exact tool is unclear, call clawlink_search_tools with a short query and integration google-ads.
5. If no Google Ads tools appear, direct the user to https://claw-link.dev/dashboard?add=google-ads.

Execution Workflow

text

┌─────────────────────────────────────────────────────────────┐
│  READ OPERATIONS (Safe)                                     │
│  list → get → search (GAQL) → call                          │
│                                                             │
│  Example: List campaigns → Get campaign → Run GAQL report   │
└─────────────────────────────────────────────────────────────┘
                              │
                              ▼
┌─────────────────────────────────────────────────────────────┐
│  WRITE OPERATIONS (Require Confirmation)                    │
│  describe → preview → confirm → create/update               │
│                                                             │
│  Example: Preview campaign change → User confirms           │
│           → Execute update                                   │
└─────────────────────────────────────────────────────────────┘

1. For unfamiliar tools, ambiguous requests, or any write action, call clawlink_describe_tool first.
2. Use the returned guidance, schema, whenToUse, askBefore, safeDefaults, examples, and followups to shape the call.
3. Prefer account inspection, campaign reads, and GAQL queries before writes.
4. For campaign, ad group, or audience changes, call clawlink_preview_tool first, then confirm with the user.
5. Execute with clawlink_call_tool. Pass confirmation only after the preview matches the user's intent.
6. If the tool call fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

Notes

• Customer IDs use format 123-456-7890 (hyphen-separated, not dashes in the API).
• GAQL queries must use valid Google Ads field names and resources. Invalid queries return 400 errors.
• Campaign and ad group IDs are unique within a customer account but may conflict across accounts.
• Some features require Google Ads API permissions granted during OAuth consent.

Error Handling

Status / Error	Meaning
Tool not found	The tool name does not exist in the current catalog. Verify with clawlink_list_tools --integration google-ads.
Missing connection	Google Ads is not connected. Direct the user to https://claw-link.dev/dashboard?add=google-ads.
404 Not Found	Campaign, ad group, or customer ID does not exist.
400 Bad Request	Invalid GAQL query syntax or invalid parameter values.
403 Forbidden	Insufficient OAuth scopes or permissions.
Write rejected	User did not confirm a write action. Always confirm before executing writes.

Troubleshooting: Tools Not Visible

1. Check that the ClawLink plugin is installed:

   bash

   openclaw plugins list
   

2. If the plugin is installed but tools are missing, tell the user to send /new as a standalone message to reload the catalog.
3. If a fresh chat does not help, run:

   bash

   openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
   openclaw gateway restart
   

4. After restart, tell the user to send /new again and retry.

Troubleshooting: Invalid Tool Call

1. Ensure the integration slug is exactly google-ads.
2. Use clawlink_describe_tool to verify parameter names and types before calling.
3. For write operations, always call clawlink_preview_tool first.

Resources

• Google Ads API Documentation
• Google Ads API Reference
• GAQL Query Builder
• ClawLink
• ClawLink Docs
• ClawLink Verification

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