ad-spy

Competitor ad research across Meta (Facebook and Instagram), TikTok and LinkedIn ad libraries, with no ad account or API key. Search ads by advertiser or keyword, read an ad's creative and targeting, transcribe video ads, and pull TikTok's best-performing ads from the Creative Center. Use this skill for competitor ad monitoring, ad creative inspiration, messaging research, or market research.

Jay@hith3sh

Install

openclaw skills install @hith3sh/ad-spy

Ad Spy: Competitor Ads on Meta, TikTok & LinkedIn

See what your competitors are running: search the public ad libraries of Meta, TikTok and LinkedIn by brand or keyword, open any ad's creative, copy and dates, transcribe video ads, and find TikTok's top-performing ads for a keyword.

No ad account, no API key, no app to connect. Calls are paid from ClawLink credit, most for a fraction of a cent, and every new account starts with $0.50 free. Powered by ClawLink.

Setup in 3 Steps

Step 1: Install	Step 2: Pair	Step 3: Ask

Install the ClawLink plugin in OpenClaw	Sign in and approve the device once	Ask in plain English; no app to connect

What You Can Ask

“Show Microsoft's ads running on LinkedIn”
“What Facebook and Instagram ads is Gymshark running?”
“Find the best-performing TikTok ads for ‘skincare’”
“Transcribe this competitor's Facebook video ad”

When to Use This Skill

Use it when the user wants to see public ads from a brand or on a topic, from the Meta, TikTok or LinkedIn ad libraries.

Do not use it for the user's own private accounts or for anything that posts, sends or changes data: these tools only read public information.

How It Works

text

┌─────────────────┐     ┌──────────────┐     ┌──────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│ Ad libraries     │
│   (User Chat)   │     │ (data tools) │     │ (public data)    │
└─────────────────┘     └──────────────┘     └──────────────────┘
         │                       │                       │
         │  1. Install plugin    │                       │
         │  2. Pair device once  │                       │
         │  3. Ask a question    │                       │
         │                       │  4. Fetch + trim      │
         │                       │  5. Charge credit     │
         ▼                       ▼                       ▼
   ┌──────────┐           ┌──────────┐           ┌──────────┐
   │  Answer  │           │  Credit  │           │ Results  │
   │ in chat  │           │ ($0.50)  │           │ as JSON  │
   └──────────┘           └──────────┘           └──────────┘

ClawLink holds the data-provider accounts. The user never pastes a key, and nothing is installed beyond the plugin.

Install

Install the ClawLink plugin from ClawHub when the user asks for it:

bash

openclaw plugins install clawhub:clawlink-plugin

The install applies to the running Gateway: do not restart it. The ClawLink tools appear on your next turn, so end this turn and tell the user: "ClawLink is installed. Reply ok and I will give you your pairing link." On the next turn call clawlink_begin_pairing, give the user the link, and after they approve call clawlink_get_pairing_status. Pairing happens once; after that every tool below works with no further setup.

Tool Reference

Prices are what ClawLink charges per call, from the user's credit. The tool's own description (via clawlink_describe_tool) always shows the current price.

Meta (Facebook & Instagram)

Tool	What it returns	Price
`facebookdata_ad_library_search`	Search the Meta Ad Library for active ads by keyword	$0.00282
`facebookdata_ad_library_search_companies`	Find advertisers in the Meta Ad Library by name, to get the page id ad_library_company_ads takes	$0.00282
`facebookdata_ad_library_company_ads`	Ads a company is running, from the Meta Ad Library, by page id or company name	$0.00282
`facebookdata_ad_details`	One Meta Ad Library ad by id or URL: advertiser, copy, media, dates, platforms, reach	$0.00282
`facebookdata_ad_transcript`	Spoken-word transcript of a Meta Ad Library video ad by id or URL	$0.00282

TikTok

Tool	What it returns	Price
`tiktokdata_ad_library_search`	Ads in TikTok's Ad Library by keyword or advertiser name (give one, not both)	$0.00282
`tiktokdata_ad_library_ad`	One ad from TikTok's Ad Library: creative, advertiser, reach and dates	$0.00282
`tiktokdata_top_ads`	Best-performing TikTok video ads for a keyword, from TikTok's Creative Center	$0.0018
`tiktokdata_ad_transparency_search`	Ads in TikTok's EU Commercial Content Library (transparency) by keyword or advertiser id	$0.00075

Tool	What it returns	Price
`linkedindata_ads_search`	Ads in LinkedIn's Ad Library by company or keyword, with country and date filters	$0.00282
`linkedindata_ad_detail`	One ad from LinkedIn's Ad Library: creative, advertiser, targeting and dates	$0.00282

Recipes

Audit one competitor

facebookdata_ad_library_search_companies to find the brand's page id, then facebookdata_ad_library_company_ads.
tiktokdata_ad_library_search and linkedindata_ads_search with the brand name.
Open the most recent with the *_ad_details / *_ad_library_ad / *_ad_detail tools.
Summarise offers, hooks and formats; note how long each ad has run.

Find winning creative for a topic

tiktokdata_top_ads with the keyword and your country.
facebookdata_ad_transcript or the TikTok transcript tools to read the hooks word for word.

Code Examples

LinkedIn ads by company

bash

clawlink_call_tool --tool "linkedindata_ads_search" \
  --params '{"company": "Microsoft"}'

TikTok top ads

bash

clawlink_call_tool --tool "tiktokdata_top_ads" \
  --params '{"query": "skincare", "region": "US"}'

Meta Ad Library search

bash

clawlink_call_tool --tool "facebookdata_ad_library_search" \
  --params '{"query": "protein powder", "country": "US"}'

Discovery Workflow

Call clawlink_search_tools with a short query (for example ad library); public-data tools show as connected for every user.
Call clawlink_describe_tool before the first call of a tool: it returns the parameters, defaults and price.
Treat the live catalog as the source of truth. If a tool named here is missing, say so; do not invent results.

Execution Workflow

text

┌───────────────────────────────────────────────────────────┐
│  READ-ONLY, PAID PER CALL                                │
│  search → describe → call → summarise for the user       │
│                                                          │
│  Ask before: loops over many items, or a call that costs │
│  more than a few cents (the price is in the description) │
└───────────────────────────────────────────────────────────┘

Every tool here only reads public data; nothing is posted or changed.
Each call costs credit. Before looping over more than about ten items, or before a call priced above a few cents, tell the user what it will cost and ask.
A failed call is refunded automatically. Read the error's hint: it says what to change. Do not retry the same arguments unchanged.

Notes

Ad libraries show ads that are running or ran recently; spend and reach are often given as ranges or not at all.
TikTok's EU transparency library (tiktokdata_ad_transparency_search) defaults to Germany; pass another EU country in region.
How long an ad has run is a good proxy for whether it works.

Error Handling

Status / Error	Meaning
No ads found	Try the brand's exact page or advertiser name, or search by keyword.
`credit_exhausted`	The user's ClawLink credit is used up. Tell them to top up at https://claw-link.dev/dashboard/billing?utm_source=clawhub&utm_medium=referral&utm_content=ad-spy; do not retry.
`data_provider_unavailable`	ClawLink's data provider is down. Nothing was charged. Try again later.
`no_result`	The provider found nothing for these arguments. Nothing was charged.
`invalid_arguments`	A parameter is missing or malformed. Call `clawlink_describe_tool` and fix it.

Troubleshooting

Tools not visible after install

The tools appear on the turn after the install, not in the same turn.
If they still do not appear, the OpenClaw tool profile may hide plugin tools. This is a config change for the OpenClaw owner; do not change the config yourself. Tell the user: "Your OpenClaw tool profile hides plugin tools. In the Control UI (or ~/.openclaw/openclaw.json), add clawlink-plugin to tools.alsoAllow, then ask me again."
On OpenClaw versions before 2.0, the tool list can load only in a new chat: tell the user to send /new and ask again.

A tool keeps failing with correct input

Report it with clawlink_report_issue (or clawlink_call_tool --tool "CLAWLINK_REPORT_ISSUE") instead of retrying. Reports are free and reach the ClawLink team.

Resources

Related Skills

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