ActiveCampaign

Workflows

Manage contacts, campaigns, automations, lists, and marketing workflows in ActiveCampaign via the ActiveCampaign API. Use this skill when users want to search contacts, manage lists, create campaigns, configure automations, handle deals, or work with account and deal pipelines.

Install

openclaw skills install activecampaign-marketing

ActiveCampaign

Manage ActiveCampaign from chat — contacts, campaigns, automations, lists, deals, and marketing workflows via the ActiveCampaign API with OAuth authentication.

This skill uses ClawLink for hosted connection flows and credentials so you do not need to configure ActiveCampaign API access yourself.

Setup in 3 Steps

Step 1: Install	Step 2: Pair Account	Step 3: Connect ActiveCampaign
		App-specific connection GIF coming soon
Run the install command in OpenClaw	Sign in and approve the device	Open the dashboard and connect ActiveCampaign

How It Works

┌─────────────────┐     ┌──────────────┐     ┌──────────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│ ActiveCampaign API │
│   (User Chat)   │     │   (OAuth)    │     │   (Contacts/Campaigns)│
└─────────────────┘     └──────────────┘     └──────────────────────┘
 │                       │                       │
         │  1. Install Plugin    │                       │
         │  2. Pair Device       │                       │
         │  3. Connect AC         │                       │
         │                       │  4. Secure Token      │
         │                       │  5. Proxy Requests    │
         │                       │                       │
         ▼                       ▼                       ▼
   ┌──────────┐           ┌──────────┐           ┌──────────┐
   │  SKILL   │           │ Dashboard│           │ Active │
   │  File    │           │ Auth     │           │ Campaign │
   └──────────┘           └──────────┘           └──────────┘

Install

Install the verified ClawLink plugin from ClawHub. After the user confirms, complete the full setup so ClawLink tools are visible in the next OpenClaw chat.

openclaw plugins install clawhub:clawlink-plugin
openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

Then tell the user: "OpenClaw has been restarted. Send /new as a standalone message to start a fresh chat, then ask for ActiveCampaign again."

Quick Start

# List all contacts
clawlink_call_tool --tool "activecampaign_list_contacts" --params '{"limit": 20}'

# Search for a contact by email
clawlink_call_tool --tool "activecampaign_get_contact" --params '{"contact_id": "CONTACT_ID"}'

# Add a contact to a list
clawlink_call_tool --tool "activecampaign_add_contact_to_list" --params '{"list_id": "LIST_ID", "contact_id": "CONTACT_ID"}'

Authentication

All ActiveCampaign tool calls are authenticated automatically by ClawLink using the user's connected ActiveCampaign account.

No API key is required in chat. ClawLink stores the OAuth token securely and injects it into every ActiveCampaign API request on the user's behalf.

Getting Connected

Install the ClawLink plugin (see Install above).
Pair the plugin with clawlink_begin_pairing if it is not configured yet.
Open https://claw-link.dev/dashboard?add=activecampaign and connect ActiveCampaign.
Call clawlink_list_integrations to verify the connection is active.

Connection Management

List Connections

clawlink_list_integrations

Response: Returns all connected integrations. Look for activecampaign in the list.

Verify Connection

clawlink_list_tools --integration activecampaign

Response: Returns the live tool catalog for ActiveCampaign.

Reconnect

If ActiveCampaign tools are missing or the connection shows an error:

Direct the user to https://claw-link.dev/dashboard?add=activecampaign
After they confirm, call clawlink_list_integrations to verify
Then call clawlink_list_tools --integration activecampaign

Security& Permissions

Access is scoped to the connected ActiveCampaign account's data.
All write operations require explicit user confirmation. Before executing any create, update, or delete call, confirm the target resource and intended effect with the user.
Destructive actions (delete contact, delete account, delete deal) are marked as high-impact and must be confirmed.

Tool Reference

Contacts

Tool	Description	Mode
`activecampaign_create_or_update_contact`	Create a new contact or update an existing one by email (upsert)	Write
`activecampaign_add_contact_to_list`	Subscribe or unsubscribe a contact from a list	Write
`activecampaign_add_contact_to_automation`	Enroll an existing contact in an automation workflow	Write
`activecampaign_add_tag_to_contact`	Associate a tag with a contact	Write
`activecampaign_add_contact_note`	Add a note to a contact record	Write
`activecampaign_create_contact_task`	Create a task associated with a contact	Write
`activecampaign_delete_contact`	Permanently delete a contact	Write

Accounts & Deals

Tool	Description	Mode
`activecampaign_create_account`	Create a new account/organization in ActiveCampaign	Write
`activecampaign_create_deal`	Create a new deal in a pipeline	Write
`activecampaign_create_deal_note`	Add a note to a deal	Write
`activecampaign_add_secondary_contact_to_deal`	Add a secondary contact to a deal	Write
`activecampaign_create_deal_pipeline`	Create a new deal pipeline with default stages	Write
`activecampaign_delete_deal`	Permanently delete a deal	Write

Campaigns & Automations

Tool	Description	Mode
`activecampaign_create_campaign`	Create a new email campaign	Write
`activecampaign_create_duplicate_campaign`	Duplicate an existing campaign	Write
`activecampaign_create_message`	Create an email message template	Write
`activecampaign_create_segment`	Create an advanced contact segment	Write

Lists & Tags

Tool	Description	Mode
`activecampaign_create_list`	Create a new subscriber list	Write
`activecampaign_add_list_group_permission`	Grant a user group access to a list	Write
`activecampaign_create_tag`	Create a new tag with explicit type	Write

Custom Fields

Tool	Description	Mode
`activecampaign_add_custom_field`	Create a new custom contact field	Write
`activecampaign_add_custom_field_options`	Add options to a dropdown/radio custom field	Write
`activecampaign_create_account_custom_field_meta`	Create a custom field for accounts	Write
`activecampaign_create_deal_custom_field_meta`	Create a custom field for deals	Write

E-Commerce & Events

Tool	Description	Mode
`activecampaign_create_an_order`	Record an e-commerce order	Write
`activecampaign_create_customer`	Create an e-commerce customer	Write
`activecampaign_create_event_tracking_event`	Whitelist a new event name for tracking	Write
`activecampaign_create_browse_session_cart`	Track add-to-cart event	Write

Webhooks & Connections

Tool	Description	Mode
`activecampaign_create_webhook`	Create a webhook for real-time notifications	Write
`activecampaign_create_connection`	Create a connection to an external service	Write

Bulk Operations

Tool	Description	Mode
`activecampaign_bulk_import_contacts`	Import up to 250,000 contacts asynchronously	Write
`activecampaign_bulk_delete_accounts`	Delete multiple accounts in one operation	Write

Code Examples

Add a contact to a list

clawlink_call_tool --tool "activecampaign_add_contact_to_list" \
  --params '{
    "list_id": "YOUR_LIST_ID",
    "contact_id": "YOUR_CONTACT_ID"
  }'

Create or update a contact (upsert)

clawlink_call_tool --tool "activecampaign_create_or_update_contact" \
  --params '{
    "email": "john.doe@example.com",
    "first_name": "John",
    "last_name": "Doe",
    "phone": "+1-555-0100"
  }'

Enroll a contact in an automation

clawlink_call_tool --tool "activecampaign_add_contact_to_automation" \
  --params '{
    "contact_email": "john.doe@example.com",
    "automation_id": "YOUR_AUTOMATION_ID"
  }'

Create a new deal

clawlink_call_tool --tool "activecampaign_create_deal" \
  --params '{
    "title": "Enterprise Deal - Acme Corp",
    "pipeline_id": "YOUR_PIPELINE_ID",
    "stage_id": "YOUR_STAGE_ID",
    "owner_id": 1
  }'

Discovery Workflow

Call clawlink_list_integrations to confirm ActiveCampaign is connected.
Call clawlink_list_tools --integration activecampaign to see the live catalog.
Treat the returned list as the source of truth. Do not guess or assume what tools exist.
If the user describes a capability but the exact tool is unclear, call clawlink_search_tools with a short query and integration activecampaign.
If no ActiveCampaign tools appear, direct the user to https://claw-link.dev/dashboard?add=activecampaign.

Execution Workflow

┌─────────────────────────────────────────────────────────────┐
│  READ OPERATIONS (Safe)                                     │
│  list → get → search → describe → call                     │
│                                                             │
│  Example: List contacts → Search by email → Show results     │
└─────────────────────────────────────────────────────────────┘
                              │
                              ▼
┌─────────────────────────────────────────────────────────────┐
│  WRITE OPERATIONS (Require Confirmation)                   │
│  list → get → describe → preview → confirm → call            │
│                                                             │
│  Example: Describe tool → Preview changes → User approves   │
│           → Execute update                                   │
└─────────────────────────────────────────────────────────────┘

For unfamiliar tools, ambiguous requests, or any write action, call clawlink_describe_tool first.
Use the returned guidance, schema, whenToUse, askBefore, safeDefaults, examples, and followups to shape the call.
Prefer read, list, search, and get operations before writes when that reduces ambiguity.
For writes or anything marked as requiring confirmation, call clawlink_preview_tool first.
Execute with clawlink_call_tool. Pass confirmation only after the preview matches the user's intent.
If the tool call fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

Notes

ActiveCampaign contact IDs are numeric. Use the contact's email or search tools to find IDs before performing operations.
Automation IDs must correspond to existing, active automations in the account.
Bulk import is asynchronous — the API returns immediately with a batch ID. Use the callback parameter to get notified when complete.
Deal pipelines must exist before creating deals — retrieve pipeline IDs via the ActiveCampaign UI or API first.
Table and worksheet IDs containing { and } must be URL-encoded (%7B and %7D) in raw API URLs. ClawLink handles this automatically.

Error Handling

Status / Error	Meaning
Tool not found	The tool name does not exist in the current catalog. Verify with `clawlink_list_tools --integration activecampaign`.
Missing connection	ActiveCampaign is not connected. Direct the user to https://claw-link.dev/dashboard?add=activecampaign.
`ContactNotFound`	Contact does not exist. Use search or list tools to find the correct ID.
`AutomationNotFound`	Automation ID does not exist or is not active.
`ListNotFound`	List ID does not exist. Retrieve list IDs via the ActiveCampaign UI.
`InvalidArgument`	Invalid parameter or missing required field. Review the tool schema with `clawlink_describe_tool`.
Write rejected	User did not confirm a write action. Always confirm before executing writes.

Troubleshooting: Tools Not Visible

Check that the ClawLink plugin is installed:
```
openclaw plugins list
```
If the plugin is installed but tools are missing, tell the user to send /new as a standalone message to reload the catalog.

If a fresh chat does not help, run:

openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

After restart, tell the user to send /new again and retry.

Troubleshooting: Invalid Tool Call

Ensure the integration slug is exactly activecampaign.
Use clawlink_describe_tool to verify parameter names and types before calling.
For write operations, always call clawlink_preview_tool first.

Resources

ActiveCampaign API Overview
ActiveCampaign Contact API
ActiveCampaign Deal API
ActiveCampaign Automation API
ClawLink: https://claw-link.dev/?utm_source=clawhub&utm_medium=referral&utm_content=activecampaign-marketing
ClawLink Docs: https://docs.claw-link.dev/openclaw
ClawLink Verification: https://claw-link.dev/verify

Related Skills

Mailchimp — For Mailchimp email marketing operations
Brevo — For Brevo/Sendinblue email campaigns
Klaviyo — For Klaviyo e-commerce email marketing

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ActiveCampaign

Install

ActiveCampaign

Setup in 3 Steps

How It Works

Install

Quick Start

Authentication

Getting Connected

Connection Management

List Connections

Verify Connection

Reconnect

Security& Permissions

Tool Reference

Contacts

Accounts & Deals

Campaigns & Automations

Lists & Tags

Custom Fields

E-Commerce & Events

Webhooks & Connections

Bulk Operations

Code Examples

Add a contact to a list

Create or update a contact (upsert)

Enroll a contact in an automation

Create a new deal

Discovery Workflow

Execution Workflow

Notes

Error Handling

Troubleshooting: Tools Not Visible

Troubleshooting: Invalid Tool Call

Resources

Related Skills

Related skills