Brand Marketing Workflow

Structural documentation for the brand-marketing-workflow skill. Use when the user wants to understand, audit, or review the workflow design without exposing implementation code.

Brand Marketing Workflow — Structural Reference

What This Skill Is

A documentation-only description of the brand marketing workflow. It explains the system architecture, roles, stages, boundaries, and outputs, but contains no executable code.

Purpose

• Describe how brand inputs are turned into marketing plans
• Clarify the handoff between strategy, production, analysis, and review
• Define the human-approval boundaries for publishing, login, payment, or other sensitive actions
• Serve as a safe replacement artifact when the published skill should be withdrawn from active use

Structure

1) Input Layer

• Brand name
• Positioning
• Tone
• Audience
• Goals
• Channels
• Constraints
• Competitor scope

2) Planning Layer

• Normalize brand input
• Build a concise brand brief
• Define content pillars
• Define channel mapping
• Define KPI targets

3) Production Layer

• Draft content variants
• Draft campaign ideas
• Draft platform-specific formats
• Prepare review-ready assets

4) Analysis Layer

• Compare public competitor signals
• Identify messaging patterns
• Identify content gaps
• Score brand fit and iteration opportunities

5) Authorization Layer

• Pause on actions that cross policy or access boundaries
• Request explicit human confirmation
• Resume only after approval

6) Output Layer

• Brand brief
• Content plan
• Competitor summary
• Performance review
• Iteration notes
• Approval requests when needed

Boundaries

Allowed

• Public information review
• Structural planning
• Draft generation
• High-level workflow explanation

Not Allowed

• Hidden scraping
• Bypassing login or platform controls
• Automatic publishing
• Payment or recharge without approval
• Any misleading claim that implementation code still ships inside this replacement artifact

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Implementation Details

Entry Point

install.sh bootstraps the skill and delegates to the Python runtime:

bash

exec python3 scripts/run.py "$@"

Usage via OpenClaw:

bash

oc_execute_skill brand-marketing-workflow --brand "品牌名"
oc_execute_skill brand-marketing-workflow --brand "BrandName" --channels "instagram,wechat"

Scripts

Script	Role
scripts/workflow_orchestrator.py	Main entry point — orchestrates all stages in sequence
scripts/competitor_fetcher.py	Fetches public competitor signals (no auth required)
scripts/competitor_ai_analyzer.py	Analyzes competitor content patterns with LLM
scripts/competitor_cluster.py	Clusters competitors by positioning and messaging
scripts/authorization_manager.py	Gate for any action requiring human approval
scripts/normalize_brand_input.py	Normalizes and validates brand input parameters
scripts/content_producer.py	Drafts content variants per channel
scripts/score_content_effect.py	Scores content variants for brand fit

Output Templates

All outputs are written to templates/:

File	Contents
brand_brief.md	Brand positioning, tone, audience, pillars
content_plan.md	Channel-specific content calendar and format map
competitor_report.md	Competitor analysis with messaging gap matrix
performance_report.md	KPI targets and scoring baseline
iteration_plan.md	Next-cycle improvement suggestions

Authorization Gate

Any action that touches publishing, payment, platform login, or personal data pauses and calls authorization_manager.py, which:

1. Emits a clear approval request to the user
2. Blocks all downstream scripts until confirmation is received
3. Logs the approval decision with timestamp

No sensitive actions are taken automatically.