Case Study Generator

Generates detailed, publication-ready B2B case studies from customer success stories including narrative, results with metrics, pull quotes, and multi-format...

Category: Marketing / B2B Content
Version: 1.0.0
Author: max_0x1
License: MIT-0

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What This Skill Does

Transforms a customer success story into a full, publication-ready case study. Covers all four sections B2B buyers expect: the customer narrative, results with metrics, compelling pull quotes, and multi-format deliverables (blog post, sales one-pager, LinkedIn post).

Designed for B2B marketing teams, agencies, SaaS companies, consultants, and freelancers who need case studies that actually close deals — not generic "we helped a client" fluff.

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Who This Is For

• SaaS founders documenting customer wins
• B2B marketing teams building a content library
• Agencies writing case studies for clients
• Consultants proving ROI to prospects
• Freelancers who need portfolio pieces
• Sales teams that need a one-pager for every deal stage

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Prompts

Prompt 1: Customer Story Narrative

File: prompts/01_customer_narrative.md
Writes the full case study narrative: customer background, the challenge, why they chose you, how the solution was implemented, and the story arc. 700–1,000 words. Structured for maximum credibility with a human voice.

Prompt 2: Results & Metrics Section

File: prompts/02_results_metrics.md
Produces the "Results" section with hard numbers, percentage improvements, and before/after comparisons. Includes data visualization suggestions (chart types, callout stats) and an ROI calculation table. B2B buyers make decisions on this section — it has to be specific.

Prompt 3: Pull Quotes & Testimonial Extraction

File: prompts/03_pull_quotes.md
Generates 5 pull quotes from the customer's perspective — each targeting a different buyer objection or stage (awareness, consideration, decision). Also produces a 3-sentence email testimonial and a one-sentence social proof snippet for ad copy. These are the lines your sales team will paste everywhere.

Prompt 4: Multi-Format Package

File: prompts/04_multi_format.md
Packages the full case study into four ready-to-publish formats:

• Blog post (SEO-optimized, 600–800 words)
• Sales one-pager (PDF-ready, 400 words, structured for print)
• LinkedIn post (300–400 words, story hook format)
• Email snippet (150 words, for sales outreach sequences)

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How to Use

Run prompts 1–4 sequentially. Each builds on the inputs from the last. You can stop after any prompt if you only need that output format.

Required Inputs

Provide these details when running Prompt 1:

Field	Example
Company name	Acme Corp
Industry	B2B SaaS / Healthcare / Manufacturing
Customer size	45-person software agency
The problem they had	Losing 8 hours/week to manual client reporting
Your product/service	ReportLab (automated reporting platform)
How you solved it	Automated weekly client report generation
Key results (metrics)	8 hrs/week saved, 3 new clients onboarded with time freed
Timeline	3 months to full ROI
Customer contact	Jane Smith, VP of Operations
Quote if available	"We used to dread Fridays. Now reports just appear."

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Example

File: examples/agency-reporting-case-study.md

Customer: CloudPath Solutions (45-person web dev agency)
Problem: 8 hours/week lost to manual client reporting
Solution: ReportLab automated reporting platform
Results: 8 hrs saved/week, $2,400/month labor cost recovered, 3 new clients onboarded in freed capacity

All 4 prompts run end-to-end. Includes: full narrative, results section with ROI table, 5 pull quotes, and all 4 format variants.

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Pricing Strategy

Tier	Price	What They Get
Skill access	$29 one-time	All 4 prompts, use forever
DFY: Single case study	$147	Max runs all 4 prompts, delivers formatted Google Doc
DFY: Bundle of 3	$397	3 case studies, consistent brand voice
DFY: Monthly retainer	$297/month	2 case studies/month (agencies, SaaS with frequent wins)

Target buyers: Companies converting case studies into pipeline. If one case study closes even one deal, the $29 paid for itself 100x.

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Revenue Projection

Month	Sales	Revenue
1	15 installs × $29	$435
2	30 installs + 2 DFY	$1,164
3	45 installs + 4 DFY	$1,893

DFY tier is where this compounds — agencies with a case study pipeline will pay monthly.