Brand Voice Style Guide Generator

Generates a complete brand voice and style guide including voice audit, messaging framework, content rules, and team training materials for consistent branding.

Version: 1.0.0
Category: Marketing / Branding
Pricing: $29 one-time | DFY: $147/guide
Author: max_0x1

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What This Skill Does

Generates a complete brand voice and content style guide — the foundational document every company needs before producing consistent content at scale. Covers brand personality, messaging rules, tone by channel, and team training materials.

Four prompts, one complete brand identity system:

1. Brand Voice Audit + Personality Profile — Diagnose current voice gaps, define 3 core voice dimensions, build the brand personality archetype
2. Messaging Framework + Tone Guide — Tagline options, elevator pitch variants, tone-by-channel rules (website, LinkedIn, email, social, support)
3. Content Rules + Examples Library — Do/don't tables, vocabulary list (words to use/avoid), before/after rewrites for 5 content types
4. Team Training Kit — Brand voice quiz, onboarding checklist, feedback rubric, 10 "is this on-brand?" exercises with answers

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Who This Is For

• CMOs and brand managers at SMBs who need a style guide but can't afford a $5K agency engagement
• Content agencies building brand voice deliverables for clients
• Startup founders launching a new product who need brand consistency from Day 1
• Freelance copywriters and designers who need to capture a client's voice before producing work
• SaaS companies scaling content teams and onboarding new writers

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Prompts

Prompt 1: Brand Voice Audit + Personality Profile

Input: Company name, industry, target customer (job title/demo), 3 competitors, 3 sample content pieces (URLs or pasted text), one-sentence company mission

Output:

• Voice gap analysis (what your content sounds like now vs. what it should)
• 3 voice dimensions scored 1–10 on 5 axes (formal↔casual, expert↔accessible, serious↔playful, bold↔safe, corporate↔human)
• Brand archetype assignment (Hero, Sage, Creator, etc.) with rationale
• 3 celebrity/brand voice analogies ("We sound like [X] but should sound like [Y]")
• 5 "voice pillars" — single words that anchor every content decision

Use: Kicks off every brand voice engagement. Use as client discovery output or self-audit.

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Prompt 2: Messaging Framework + Tone Guide

Input: Voice pillars (from Prompt 1), target ICP, core product/service, 3 main customer pain points, 3 desired customer emotions after reading your content

Output:

• 5 tagline options (short, long, question-format, benefit-led, personality-led)
• 3 elevator pitch variants (15-second, 60-second, LinkedIn summary)
• Tone-by-channel grid:
  • Website homepage: tone + example sentence
  • Blog/thought leadership: tone + example opening line
  • LinkedIn: tone + example post hook
  • Email (marketing): tone + example subject line
  • Email (support/success): tone + example response opener
  • Instagram/Facebook: tone + example caption
  • Twitter/X: tone + example tweet
• 3 emotional triggers to hit in every piece of content

Use: The living reference document writers check before hitting publish.

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Prompt 3: Content Rules + Examples Library

Input: Brand voice pillars, tone-by-channel grid (from Prompt 2), industry, 2 content pieces the brand is proud of, 2 content pieces that felt off-brand

Output:

• Master vocabulary list:
  • 20 words/phrases TO USE (on-brand vocabulary)
  • 20 words/phrases TO AVOID (off-brand, jargon, or competitor-owned terms)
  • 10 preferred sentence structures (with examples)
• Do/don't table (10 rows, each with rule, don't example, do example)
• Before/after rewrites for 5 content types:
  1. Homepage hero headline
  2. LinkedIn post opening line
  3. Email subject line
  4. Product feature description
  5. Customer support reply
• Formatting rules: headers, bullet style, CTA language, Oxford comma stance, number formatting

Use: The most-referenced section of the style guide. Writers copy-paste examples directly.

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Prompt 4: Team Training Kit

Input: Brand voice pillars, do/don't table (from Prompt 3), team size, content types produced (blog, social, email, etc.), biggest brand voice inconsistency problems today

Output:

• Brand voice quiz (10 multiple-choice questions, answer key included) — use for hiring, onboarding, or team assessment
• New writer onboarding checklist (15 steps, Day 1 through Week 4)
• Peer feedback rubric (5-dimension scoring card with 1–5 scale + comment prompts)
• 10 "Is This On-Brand?" exercises:
  • Each exercise: sample content piece + 3 answer choices
  • Answer key with explanation of WHY the right answer is on-brand
• Quarterly brand voice audit template (5 questions, 2 metrics to track)

Use: Turns the style guide from a PDF that collects dust into an active training system.

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Pricing Strategy

Tier	Price	What They Get
DIY	$29 one-time	All 4 prompts + this guide
DFY Basic	$147	You run all 4 prompts, deliver formatted Google Doc style guide
DFY Agency	$297	Basic + 2 revision rounds + Notion template + team onboarding call script

Monthly retainer: $79/month — quarterly brand voice audit + new content type additions as the company grows

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Revenue Projections

Month	DIY Sales	DFY Orders	MRR
1	5 × $29 = $145	2 × $147 = $294	$439
2	10 × $29 = $290	4 × $147 = $588	$878
3	15 × $29 = $435	6 × $147 = $882	$1,317

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Competitive Analysis

Competitor	Price	Gap
Brand voice agency	$3,000–$15,000	100x more expensive
Jasper Brand Voice	$49/month	Platform lock-in, no training kit
Copy.ai brand tools	$49/month	No channel-specific tone guide
DIY template from Notion	Free	Generic, no examples, no training
This skill	$29 once	Complete system: audit + framework + examples + training

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Tags

brand-voice style-guide content-strategy copywriting marketing branding content-team messaging