Appliance Repair Marketing Kit

Creates compliant digital marketing materials for appliance repair businesses, including ads, SEO pages, review systems, and B2B outreach templates.

Category: Home Services → Appliance Repair
Skill ID: appliance-repair-marketing-kit
Version: 1.0.0
Author: max_0x1
License: MIT-0

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What This Skill Does

Generates a complete digital marketing system for appliance repair businesses — from emergency response ads to property management B2B outreach. Covers all major appliance categories (washers, dryers, refrigerators, dishwashers, ovens, HVAC-adjacent) and handles the compliance landmines that sink appliance repair marketing: OEM vs. aftermarket parts disclosure, manufacturer warranty void language, EPA 608 refrigerant handling, and parts authenticity claims.

4 Prompts Included

Prompt 1 (Free): Emergency Hook Ad + 3 Google LSAs

Generate an emergency same-day repair hook (headline + 3 variants) plus 3 Google Local Services Ads for the top repair categories. Includes RSA character limits, LSA badge requirements, and FTC-compliant urgency language.

Prompt 2: Service Pages + JSON-LD Schema

Generate 5 SEO service pages (washer, dryer, refrigerator, dishwasher, oven/range) with appliance-specific keyword targeting, FAQ schema, and JSON-LD LocalBusiness markup. Includes OEM parts disclosure, warranty void disclaimers, and brand-specific SEO (GE, Whirlpool, LG, Samsung, Bosch).

Prompt 3: Reputation Engine + Referral System

Generate a post-repair review request sequence (SMS + email), referral program copy, and Yelp/Google review response templates. Includes FTC 2023 Endorsement Rule compliance, warranty registration follow-up, and appliance-specific review triggers.

Prompt 4: B2B Outreach — Property Managers, Landlords & Appliance Dealers

Generate outreach scripts for 4 B2B channels: property management companies, apartment complexes, appliance dealers (authorized service network), and real estate investor groups. Includes priority dispatch agreement template, volume pricing language, and EPA 608 credential positioning.

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Compliance Built In

• EPA Section 608 — refrigerant handling certification required; included in all fridge/AC-adjacent prompts
• OEM vs. Aftermarket Parts — FTC Act Section 5 requires disclosure when non-OEM parts used; language baked in
• Manufacturer Warranty — repairs by non-authorized technicians can void warranty; prompts include opt-in disclosure language
• Appliance Brand Trademark — "authorized service" vs. "specializes in" distinction enforced; no false affiliation claims
• Parts Authenticity Claims — "genuine OEM" claim requires documented parts sourcing; prompts flag when to include vs. omit
• FTC 2023 Endorsement Guides — review request language compliant
• State Contractor Licensing — appliance repair licensing varies by state (required in FL, TX, CA for certain work); accuracy language included
• HVAC-Adjacent Work — ductwork/refrigerant tasks require HVAC license in most states; prompts include handoff language

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Target Customer

• Independent appliance repair technicians (solo and small crew)
• Multi-brand appliance repair shops (major appliance + small appliance)
• Factory-authorized service centers (GE, Whirlpool, LG, Samsung)
• Franchise operators (Mr. Appliance, Neighborly network)
• HVAC companies adding appliance repair as a second revenue line

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Inputs Required

• Business name, city/state, years in business
• Brands serviced (GE, Whirlpool, LG, Samsung, Bosch, Maytag, etc.)
• Authorized service center status (yes/no, which brands)
• OEM parts sourcing (yes = can claim "genuine OEM"; no = use "quality parts" language)
• EPA 608 certified technicians (yes/no)
• Service area (cities/zip codes)
• Pricing model (flat-rate, diagnostic fee, hourly)
• Response time guarantee (same-day, next-day, 24hr, etc.)
• Warranty on repairs (90 days, 1 year parts + labor, etc.)

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Revenue Potential

Tier	Price	Target	Monthly
Free (Prompt 1)	$0	Lead magnet	—
Full Kit	$29 one-time	30 sales/mo	$870
DFY Service	$97/business	5 clients/mo	$485
Month 3 Total			$1,355/mo

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Example Output

See examples/desert-cool-appliance-repair-example.md