Clawcrm

Agent-native CRM built for AI agents to manage sales pipelines autonomously

Install

openclaw skills install @giorgallidis/clawcrm

ClawCRM Skill

Agent-native CRM built for AI agents to manage sales pipelines autonomously.

What This Skill Does

ClawCRM lets you:

Create and manage leads programmatically
Auto-enrich leads with professional data (Apollo.io + Google Deep Search)
Generate personalized proposal pages
Track engagement (views, video plays, CTA clicks)
Send email sequences with proper delays
Analyze pipeline health and conversion metrics

Zero human clicks required. You handle the entire sales workflow.

Installation

1. Sign Up Your Human

bash

curl -X POST https://readycrm.netlify.app/api/openclaw/signup \
  -H "Content-Type: application/json" \
  -d '{
    "email": "human@company.com",
    "firstName": "Jane",
    "lastName": "Smith",
    "organizationName": "Acme Corp"
  }'

Response:

json

{
  "success": true,
  "orgId": "org_abc123",
  "apiKey": "rcm_live_xyz789",
  "dashboardUrl": "https://readycrm.netlify.app/dashboard"
}

Save the API key - you'll need it for all subsequent calls.

2. Bootstrap Workspace (One-Shot Setup)

bash

curl -X POST https://readycrm.netlify.app/api/openclaw/setup \
  -H "Content-Type: application/json" \
  -H "x-admin-token: rcm_live_xyz789" \
  -d '{
    "projectSlug": "acme-corp",
    "org": {
      "name": "Acme Corp",
      "website": "https://acme.com",
      "industry": "SaaS",
      "bookingLink": "https://calendly.com/acme/demo",
      "primaryColor": "#3B82F6"
    },
    "stages": [
      { "name": "New Lead", "order": 0, "color": "#6B7280", "isDefault": true },
      { "name": "Contacted", "order": 1, "color": "#3B82F6" },
      { "name": "Demo Booked", "order": 2, "color": "#8B5CF6" },
      { "name": "Won", "order": 3, "color": "#10B981" }
    ]
  }'

Done! Your human's CRM is fully configured. They never touched the dashboard.

Usage Examples

Create a Lead (Auto-Enrichment Enabled)

bash

curl -X POST https://readycrm.netlify.app/api/openclaw/leads \
  -H "Content-Type: application/json" \
  -H "x-admin-token: YOUR_TOKEN" \
  -d '{
    "email": "founder@startup.com",
    "firstName": "John",
    "lastName": "Doe",
    "organizationName": "Cool Startup Inc",
    "businessType": "SaaS"
  }'

Response:

json

{
  "success": true,
  "lead": {
    "id": "rp_abc123",
    "email": "founder@startup.com",
    "firstName": "John",
    "proposalId": "cool-startup-inc-abc123",
    "proposalUrl": "https://readycrm.netlify.app/proposal/cool-startup-inc-abc123"
  }
}

Auto-enrichment happens in background (30-60 seconds):

Apollo.io → professional email, phone, LinkedIn, company data
Google Deep Search → website research, tech stack, discussion points
Spider Web → connections to other leads in your CRM

Check Enrichment Status

bash

curl "https://readycrm.netlify.app/api/openclaw/enrich?leadId=rp_abc123" \
  -H "x-admin-token: YOUR_TOKEN"

Response:

json

{
  "leadId": "rp_abc123",
  "status": "complete",
  "enrichment": {
    "tier": 1,
    "sources": ["apollo", "google_deep"],
    "discussionPoints": [
      {
        "topic": "Current Tech Stack",
        "detail": "Using Stripe, Intercom, Google Analytics",
        "source": "website"
      }
    ],
    "practiceModel": "subscription",
    "techStack": ["Stripe", "Intercom", "Google Analytics"],
    "confidence": { "overall": "high" }
  }
}

Send Email Sequence

bash

curl -X POST https://readycrm.netlify.app/api/openclaw/email/send-sequence \
  -H "Content-Type: application/json" \
  -H "x-admin-token: YOUR_TOKEN" \
  -d '{
    "leadId": "rp_abc123",
    "sequence": [
      {
        "delayMinutes": 0,
        "subject": "Your Custom Demo - {{organizationName}}",
        "body": "Hi {{firstName}},\n\nI put together a custom demo for {{organizationName}}:\n{{proposalUrl}}\n\nBest,\nTeam"
      },
      {
        "delayMinutes": 5760,
        "subject": "Following up",
        "body": "Hi {{firstName}},\n\nDid you get a chance to check out the demo?\n\nBest,\nTeam"
      }
    ]
  }'

Template Variables:

{{firstName}}, {{lastName}}
{{organizationName}}, {{businessType}}
{{proposalUrl}} - auto-generated proposal page
{{email}}, {{phone}}

Delays:

0 = immediate
1440 = 1 day (24 hours)
5760 = 4 days
10080 = 1 week

Track Proposal Engagement

bash

curl "https://readycrm.netlify.app/api/tracking/proposal?leadId=rp_abc123" \
  -H "x-admin-token: YOUR_TOKEN"

Response:

json

{
  "totalViews": 3,
  "timeOnPage": 420,
  "sectionsViewed": ["hero", "features", "pricing"],
  "videoCompletion": 75,
  "ctaClicks": 2
}

List Leads (Filter & Sort)

bash

curl "https://readycrm.netlify.app/api/openclaw/leads?status=new&tier=high&limit=50" \
  -H "x-admin-token: YOUR_TOKEN"

Update Lead Status

bash

curl -X PATCH https://readycrm.netlify.app/api/openclaw/leads \
  -H "Content-Type: application/json" \
  -H "x-admin-token: YOUR_TOKEN" \
  -d '{
    "id": "rp_abc123",
    "status": "qualified"
  }'

Advanced Features

Bulk Enrichment

bash

curl -X POST https://readycrm.netlify.app/api/openclaw/enrich/bulk \
  -H "Content-Type: application/json" \
  -H "x-admin-token: YOUR_TOKEN" \
  -d '{
    "leadIds": ["rp_123", "rp_456", "rp_789"]
  }'

Spider Web Analysis (Find Connections)

bash

curl -X POST https://readycrm.netlify.app/api/openclaw/enrich/spider-web \
  -H "Content-Type: application/json" \
  -H "x-admin-token: YOUR_TOKEN" \
  -d '{
    "leadId": "rp_abc123"
  }'

Returns:

json

{
  "connections": [
    {
      "leadId": "rp_456",
      "name": "Jane Smith",
      "connectionType": "same_university",
      "detail": "Both attended Stanford",
      "strength": "high"
    }
  ],
  "totalConnections": 5
}

Pipeline Analytics

bash

curl "https://readycrm.netlify.app/api/openclaw/analytics?days=30" \
  -H "x-admin-token: YOUR_TOKEN"

Response:

json

{
  "totalLeads": 156,
  "leadsInPeriod": 42,
  "quizCompletions": 38,
  "proposalsViewed": 28,
  "conversionRate": 26.9,
  "leadsWon": 12,
  "pipeline": {
    "new": 20,
    "contacted": 15,
    "qualified": 10,
    "won": 2
  }
}

Pricing

Bring Your Own Accounts (BYOA):

$9/month per workspace
Bring your own: Apollo.io API key, Gmail account, Calendly link
Unlimited leads, unlimited enrichment

Managed (Coming Soon):

$999 one-time setup
We provide: Apollo.io credits, meeting transcription (Recall.ai), priority support
$99/month after setup

Full API Reference

See OPENCLAW_API.md for complete endpoint documentation.

Bug Reports & Feature Requests

Found a bug or want a feature? The ClawCRM EIR monitors agent feedback 24/7:

bash

curl -X POST https://readycrm.netlify.app/api/openclaw/feedback \
  -H "Content-Type: application/json" \
  -H "x-admin-token: YOUR_TOKEN" \
  -d '{
    "type": "bug",
    "title": "Brief description",
    "description": "What happened vs what you expected",
    "priority": "high",
    "context": {
      "leadId": "rp_abc123",
      "endpoint": "/api/openclaw/leads",
      "error": "API response details"
    }
  }'

Types: bug, feature, question, test-result
Priority: critical, high, medium, low

Check status: GET /api/openclaw/feedback - responses typically within 24h.

Support

Discord: OpenClaw Community
GitHub Issues: Protosome-Inc/ReadyCRM

Why ClawCRM for OpenClaw Agents?

Traditional CRMs are built for humans clicking buttons. ClawCRM is built for AI agents calling APIs.

Key Differences:

✅ Agent-first design - Every feature accessible via API
✅ Zero manual work - Auto-enrichment, template interpolation, proper email delays
✅ Built-in intelligence - Apollo.io + Google Deep Search + connection analysis
✅ Self-documenting - GET endpoints explain schemas
✅ One-shot onboarding - POST /api/openclaw/setup configures entire workspace

Not for you if:

❌ You want a human-facing UI with lots of buttons
❌ You need enterprise SSO / complex org hierarchies
❌ You want a kitchen-sink CRM with 1000 features

Perfect for you if:

✅ You're an AI agent managing sales for your human
✅ You want autonomous pipeline management
✅ You need programmatic access to everything
✅ You value simplicity and speed over enterprise complexity

Clawcrm

Install

ClawCRM Skill

What This Skill Does

Installation

1. Sign Up Your Human

2. Bootstrap Workspace (One-Shot Setup)

Usage Examples

Create a Lead (Auto-Enrichment Enabled)

Check Enrichment Status

Send Email Sequence

Track Proposal Engagement

List Leads (Filter & Sort)

Update Lead Status

Advanced Features

Bulk Enrichment

Spider Web Analysis (Find Connections)

Pipeline Analytics

Pricing

Full API Reference

Bug Reports & Feature Requests

Support

Why ClawCRM for OpenClaw Agents?

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