ClawHub

Social Publisher

Automation

Automate social media publishing, engagement, and analytics. Schedule posts across 10+ platforms (Twitter/X, LinkedIn, Instagram, Facebook, TikTok, YouTube, Pinterest, Mastodon, Bluesky). Auto-generate content from RSS, blogs, or AI. Smart timing and cross-platform formatting. Save 15+ hours per week on social media management.

Install

openclaw skills install clawd-social-publisher

Social Publisher Skill

Automate your entire social media presence. One schedule, publish everywhere.

When to Use

✅ USE this skill when:

  • "Schedule posts across all my social accounts"
  • "Auto-post my blog content to Twitter/LinkedIn/Instagram"
  • "Generate daily content from RSS feeds"
  • "Create social posts from YouTube videos"
  • "Repurpose long-form content into social posts"
  • "Auto-engage with mentions and comments"
  • "Track performance across platforms"

When NOT to Use

❌ DON'T use this skill when:

  • Manual creative work (painting, complex video editing)
  • Personalized customer service (needs human empathy)
  • Crisis communications (requires human judgment)
  • One-time spontaneous posts

💸 The Business Case

Time Savings:

  • Manual posting: 1-2 hours/day = 30-60 hours/month
  • Content creation: 20 hours/month
  • Analytics/reporting: 5 hours/month
  • Total: 55-85 hours/month = $3,300-5,100 value (at $60/hr)

Pricing: $15-50/month Payback: < 1 day of saved time

Supported Platforms

PlatformFeaturesStatus
Twitter / XPosts, threads, polls, media✅ Full
LinkedInPosts, articles, company pages✅ Full
InstagramPosts, Stories, Reels✅ Full
FacebookPages, groups✅ Full
TikTokVideo posts✅ Full
YouTubeVideo uploads, Shorts✅ Full
PinterestPins, boards✅ Full
MastodonPosts, CW, media✅ Full
BlueskyPosts, media✅ Full
ThreadsPosts, media✅ Full
Custom APIsAny platform with API✅ Full

Quick Start: Cross-Platform Posting

1. Connect Your Accounts

Create social-config.yaml:

accounts:
  twitter:
    api_key: "..."
    api_secret: "..."
    access_token: "..."
    access_secret: "..."

  linkedin:
    client_id: "..."
    client_secret: "..."
    access_token: "..."

  instagram:
    access_token: "..."
    user_id: "..."

# Add as many as needed

2. Create a Post Template

campaign:
  name: "Blog Promotion"
  content_template: |
    🚀 New blog post!

    {{title}}

    Key insights:
    • {{insight_1}}
    • {{insight_2}}

    Read more: {{url}}

    #{{platform_hashtags}} #automation #productivity

  platforms:
    - twitter:
        max_length: 280
        hashtags: ["productivity", "automation"]
        # Auto-threads for long content

    - linkedin:
        max_length: 3000
        format: "article_summary"
        hashtags: ["productivity", "business"]

    - instagram:
        media: "image"  # or "video", "carousel"
        caption_template: |
          {{title}}
          .
          Swipe up for full article 🔗
          .
          .

  schedule:
    - platform: "twitter"
      time: "09:00 EST"
      days: ["mon", "wed", "fri"]

    - platform: "linkedin"
      time: "11:00 EST"
      days: ["tue", "thu"]

    - platform: "instagram"
      time: "13:00 EST"
      days: ["mon", "wed", "fri"]

3. Run the Workflow

# Preview what will be posted
clawhub workflow preview blog-promotion

# Start publishing
clawhub workflow start blog-promotion

# Check calendar
clawhub workflow calendar

Core Features

1. Multi-Platform Scheduling

One content, many destinations:

  • Write once, auto-format for each platform
  • Platform-specific constraints (length, media)
  • Optimal timing per platform
  • Queue management with drag-and-drop calendar

2. AI Content Generation

Turn any source into social posts:

content_generator:
  source: "rss"
  feeds:
    - https://blog.yoursite.com/feed
    - https://news.yoursite.com/rss

  ai_enhancement:
    rewrite_for: ["twitter", "linkedin", "instagram"]
    tone: "friendly_professional"
    add_hashtags: true
    generate_images: true  # DALL-E / Midjourney integration

  output:
    - draft: "Create draft in platform"
    - schedule: "Add to calendar"

Supported sources:

  • RSS/Atom feeds
  • YouTube videos (auto-generate posts from transcripts)
  • Blog posts / articles
  • Podcast episodes (audio → transcript → posts)
  • Newsletters (Substack, Beehiiv)
  • Product updates (Shopify, WooCommerce)
  • Custom APIs

3. Auto-Engagement

Never miss a mention:

engagement:
  triggers:
    - "@yourbrand mentioned"
    - "keyword: your_product"
    - "#yourhashtag"

  actions:
    - like: true
    - retweet: true
    - reply: "Thanks for sharing! Check out our latest: {{latest_post_url}}"
    - follow_back: true
    - add_to_list: "brand_mentions"

  filters:
    exclude_retweets: true
    min_engagement: 10
    sentiment: "positive"

Supported platforms: Twitter, LinkedIn, Instagram, Mastodon, Bluesky

4. Analytics & Reporting

Unified dashboard:

reporting:
  schedule: "0 8 * * mon"  # Mondays 8 AM

  metrics:
    - platform: "all"
      metrics: ["impressions", "engagement_rate", "follower_growth", "clicks"]

  insights:
    - "Best performing platform this week"
    - "Optimal posting time"
    - "Top content types"
    - "Hashtag performance"

  distribution:
    - email: "marketing@company.com"
    - slack: "#social-analytics"
    - pdf: "reports/weekly-{{date}}.pdf"

5. Content Calendar

Visual planning:

# View calendar (opens browser)
clawhub social calendar

# Drag to reschedule
# Click to edit content
# See platform-specific previews

Advanced Workflows

Workflow: Content Repurposing

Blog → Twitter thread → LinkedIn article → Instagram carousel:

workflow:
  name: "Content Repurposing"
  trigger: "new_blog_post"

steps:
  - extract: "Get blog content"
    agent: "blog-parser"

  - twitter:
      agent: "twitter-formatter"
      task: "Create 5-tweet thread from blog"
      output: "twitter_draft"

  - linkedin:
      agent: "linkedin-formatter"
      task: "Create LinkedIn article summary"
      input: "{{extract.output}}"

  - instagram:
      agent: "visual-designer"
      task: "Generate 3 carousel images"
      prompt: "Create visuals for: {{title}}"

  - schedule_all:
      agent: "scheduler"
      platforms: ["twitter", "linkedin", "instagram"]
      depends_on: [twitter, linkedin, instagram]

Workflow: User-Generated Content Campaign

ugc_campaign:
  hashtag: "#MyProductStory"

  monitor:
    - scan: "Instagram, Twitter, TikTok"
    - filter: "mentions + photos"
    - engagement: "like + thank reply"

  curate:
    - select: "top 5 per week"
    - permission: "DM for repost"
    - add_to: "weekly roundup"

  repost:
    - platform: "instagram_stories"
      format: "customer_spotlight"
    - platform: "facebook"
      format: "testimonial"

Platform-Specific Tips

Instagram

  • Best times: 11 AM-1 PM, 7-9 PM local time
  • Carousels get 2x engagement
  • Use up to 30 hashtags (10-15 optimal)
  • First comment can be additional caption

Twitter/X

  • Threads get 3x engagement vs single tweets
  • Optimal: 1-3 tweets per thread
  • Best times: 8-10 AM, 12-2 PM, 5-7 PM
  • Use polls for engagement

LinkedIn

  • Long-form content (1300+ chars) performs best
  • Post Tue/Wed/Thu 9-11 AM
  • Tag companies/people strategically
  • Documents (PDFs) get high reach

TikTok

  • Vertical video only (9:16)
  • First 3 seconds critical
  • Trending sounds increase reach
  • Post 7-9 PM local time

Pricing Tiers

Free (Limited)

  • 1 connected account per platform
  • 10 scheduled posts
  • Basic analytics
  • Community support

Pro ($15/month)

  • Unlimited accounts
  • 500 scheduled posts
  • AI content generation (100 posts/month)
  • Advanced analytics
  • Email support
  • Most popular

Business ($50/month)

  • Everything in Pro
  • White-label reports
  • Team collaboration (5 users)
  • API access
  • Priority support
  • Custom integrations

Enterprise (Custom)

  • Unlimited everything
  • Custom platform integrations
  • SLA guarantees
  • Dedicated account manager
  • On-premise deployment option
  • From $500/month

Money-Making Features to Enable

1. White-Label Reports

client_report:
  branding:
    logo: "client-logo.png"
    colors: ["#FF0000", "#00FF00"]
    footer: "Generated by YourAgencyName"

  sections:
    - executive_summary
    - platform_breakdown
    - top_content
    - recommendations

→ Charge $100-500/month for branded reports

2. Content Packages

content_packages:
  basic: "5 posts/week across 2 platforms" → $299/mo
  growth: "15 posts/week across 4 platforms" → $799/mo
  enterprise: "Unlimited + analytics" → custom

→ High-margin recurring revenue

3. Agency Reseller Program

  • Agency buys bulk credits at discount
  • Resells to clients at markup
  • 20-40% margin for partners

Competitive Advantages

FeatureCompetitorsUs
AI content generationLimited✅ Built-in
Unlimited platforms$$ expensive✅ All-in-one
Custom integrationsNo✅ Yes (OpenClaw)
Reposting/UGCManual✅ Automated
Pricing$99-299/mo$15-50/mo
Enterprise featuresAdd-ons✅ Included

Better, cheaper, more flexible → Easy sell!

Launch Checklist

  • Create skill with complete documentation
  • Set up Stripe/PayPal for payments
  • Create landing page (showcase ROI)
  • Build 3 example workflows (free)
  • Record 5-minute demo video
  • Offer 14-day free trial
  • Collect testimonials from beta users
  • Publish to ClawHub
  • Post on ProductHunt, Reddit, indiehackers
  • Partner with OpenClaw for cross-promotion

Automate social media. Focus on strategy, not scheduling. 📱✨

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