Social Media Commander

Full-stack social media management skill. Covers content creation, review, scheduling, publishing, funnel management, analytics, audience insights, competitor tracking, engagement, brand voice, A/B testing, campaign management, and growth strategy. A to Z.

Purpose

Agent manages the workspace owner's entire social media presence. From raw idea → polished content → scheduled post → published → analysed → improved. Every platform. Every funnel stage. Every format.

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Supported Platforms

Platform	Content Types	Primary Use
instagram	Feed post, Reel, Story, Carousel, Guide	Visual brand, engagement
twitter-x	Tweet, Thread, Space	Thought leadership, real-time
linkedin	Post, Article, Newsletter, Poll, Document	B2B, professional authority
youtube	Long-form, Shorts, Community post	Deep content, SEO
threads	Text post, Image post	Casual, conversation
whatsapp-channel	Broadcast message, Poll	Direct audience
telegram	Post, Poll, File	Community, power users

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Content States

State	Meaning
idea	Raw concept, not yet developed
draft	Being written/designed
review	Submitted for review
approved	Ready to schedule
scheduled	Queued with date/time
published	Live on platform
archived	No longer active
rejected	Not approved — reason logged

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Content Types

Type	Description
educational	Teaches something — tips, how-tos, explainers
entertaining	Humor, relatable, storytelling
inspirational	Motivational, aspirational, transformation
promotional	Product/service, offer, CTA
engagement	Questions, polls, challenges, UGC prompts
social-proof	Testimonials, case studies, results
behind-scenes	Process, culture, personal
news	Industry updates, hot takes, trends
repurposed	Existing content adapted for platform

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Funnel Stages

Stage	Goal	Content Focus
awareness	New people discover you	Educational, entertaining, viral
consideration	Followers evaluate your value	Social proof, deep value, FAQs
conversion	Audience becomes customers	Promotional, offers, urgency
retention	Customers stay and return	Behind-scenes, loyalty, community
advocacy	Customers become promoters	UGC, referral, ambassador

Every piece of content must be tagged with a funnel stage.

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Content Pillars

Defined in brand/guidelines/pillars.md. Every post must align with at least one pillar. Default pillars (customizable):

1. Education / Value
2. Authority / Expertise
3. Personality / Story
4. Community / Engagement
5. Promotion / Conversion

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The Content Engine (idea → published)

text

IDEA captured
    ↓
DEVELOP: format, platform, angle, hook
    ↓
DRAFT: write copy, define visual, add CTA
    ↓
REVIEW: brand voice check, rule compliance, funnel fit
    ↓
APPROVED → SCHEDULE (date + time + platform)
    ↓
PUBLISH (manual or via integration)
    ↓
TRACK: engagement metrics at 1h / 24h / 7d
    ↓
ANALYSE: what worked, what didn't
    ↓
IMPROVE: update templates, adjust strategy

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Slug Format

Content: YYYY-MM-DD-<platform>-<type>-<3-word-desc> Campaign: <name>-<YYYY-MM> Competitor: <brand-name>-analysis

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Folder Structure

text

social-media-commander/
  platforms/<platform>/
    profile.md         ← account info, bio, links, stats
    strategy.md        ← platform-specific strategy
    best-times.md      ← optimal posting times
    performance.md     ← running metrics log

  content/
    drafts/            ← state: idea / draft
      <slug>/content.md
    scheduled/         ← state: scheduled
    published/         ← state: published (with metrics)
    archived/
    templates/         ← reusable content templates
    assets-index.md    ← index of visual assets (no files stored)

  calendar/
    YYYY-MM.md         ← monthly content calendar

  funnels/
    <stage>/
      strategy.md      ← how we approach this stage
      content-index.md ← all content at this stage

  campaigns/
    active/<campaign-id>/
      manifest.md      ← goal, budget, timeline, content list
      performance.md   ← real-time results
    completed/
    templates/

  analytics/
    daily/YYYY-MM-DD.md
    weekly/YYYY-WNN.md
    monthly/YYYY-MM.md
    reports/           ← deep analysis reports

  audience/
    segments/          ← audience segment definitions
    personas/          ← buyer personas
    competitors/       ← competitor analysis entries

  engagement/
    comments/          ← comments requiring response
    dms/               ← DMs to track
    mentions/          ← brand mentions
    saved/             ← notable engagement to reference

  brand/
    voice/guidelines.md     ← tone, language, personality
    guidelines/
      pillars.md       ← content pillars
      dos-donts.md     ← brand-level rules
      visual.md        ← visual identity guidance
    hashtags/
      master.md        ← all hashtags by category
      performance.md   ← which hashtags work
    hooks/
      master.md        ← proven hook formulas
      performance.md   ← which hooks perform

  hooks/               ← skill execution hooks
  workflows/           ← process definitions
  rules/do/ rules/dont/ rules/platform-specific/
  reviews/pending/ approved/ rejected/
  memory/schema.json index.json
  crons/active/ completed/
  templates/
  CONTENT_LOG.md       ← append-only publish log
  ANALYTICS_SUMMARY.md ← running performance snapshot
  GROWTH_JOURNAL.md    ← weekly growth reflections
  STATS.md
  SOUL.md
  AGENT.md

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A/B Testing

When testing content variants:

1. Create two entries with same concept, different angle/hook/format
2. Tag both: ab_test: true, ab_group: A / ab_group: B
3. After 7 days: compare metrics, declare winner
4. Log winner in brand/hooks/performance.md and templates

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Repurposing Engine

Every published piece of long-form content should be repurposed:

Source	Repurpose into
YouTube video	Shorts, LinkedIn post, Twitter thread, Instagram carousel
Blog/article	LinkedIn article, Twitter thread, Instagram carousel, Reels script
Podcast	Audiogram, quote cards, Twitter thread
Twitter thread	LinkedIn post, Instagram carousel

Tag repurposed content: repurposed_from: <original-slug>

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Crisis Protocol

If negative viral content / PR issue:

1. Capture in engagement/mentions/ with tag crisis: true
2. Immediate advisory to owner
3. Pause all scheduled promotional content
4. Draft response per brand/voice/guidelines.md
5. Owner approves before any response goes live
6. Log in CONTENT_LOG.md with crisis: resolved

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Competitor Tracking

For each tracked competitor in audience/competitors/:

• Platform presence and frequency
• Content types they use
• Engagement rates (estimated)
• What's working for them
• Gaps we can exploit
• Monthly update schedule