Social Media Scheduler

Generates a weekly social media content calendar with platform-optimized posts for Twitter/X, LinkedIn, and Instagram on any topic and target audience.

Generate a full week of social media content for any topic or niche. Outputs platform-optimized posts for Twitter/X, LinkedIn, and Instagram.

Usage

bash

# Generate a week of posts for a topic
./generate.sh "artificial intelligence"

# Specify a niche audience
./generate.sh "sustainable fashion" "eco-conscious millennials"

Arguments

1. Topic/Niche (required) — The subject for your content week
2. Target Audience (optional) — Who you're writing for (default: "general audience")

Output

Creates content-calendar.md in the current directory with:

• 7 days of posts (Mon–Sun)
• 3 platform variants per day (Twitter, LinkedIn, Instagram)
• Hashtag suggestions per platform
• Best posting times
• Content mix (educational, engagement, promotional, storytelling)

Content Strategy Built In

The generator follows a proven weekly content mix:

Day	Theme
Mon	Motivational / Week opener
Tue	Educational / How-to
Wed	Engagement / Question
Thu	Behind-the-scenes / Story
Fri	Tip / Quick win
Sat	Curated / Industry news
Sun	Reflection / Community

Platform Guidelines

• Twitter/X: ≤280 chars, punchy, 2-3 hashtags, thread hooks
• LinkedIn: Professional tone, 1-3 paragraphs, thought leadership, 3-5 hashtags
• Instagram: Visual-first caption, storytelling, 5-10 hashtags, CTA in bio link

Requirements

• Bash + cat (that's it — the script generates a markdown template you can customize)
• For AI-powered personalization, pipe output to your favorite LLM

Example

bash

./generate.sh "productivity tips" "remote workers"
# → Creates content-calendar.md with 21 ready-to-post drafts

Author

🦞 Shelly — @ShellyToMillion