Market Research

Conduct comprehensive market research including competitive analysis, industry trends, customer profiling, and opportunity identification.

Market Research Skill

Purpose

Conduct thorough market research to identify opportunities, understand competition, and inform business decisions.

When to Use

• Evaluating a new market or niche
• Researching competitors
• Identifying customer pain points
• Validating a business idea
• Preparing for sales outreach

How It Works

Step 1: Define Research Questions

What do you need to know?

• Market size and growth rate
• Key competitors and their positioning
• Customer demographics and pain points
• Pricing benchmarks
• Trends and opportunities

Step 2: Gather Data

Sources to check:

1. Industry reports: IBISWorld, Statista, Gartner
2. Competitor websites: Products, pricing, positioning
3. Reviews: G2, Trustpilot, Reddit, forums
4. Social media: LinkedIn, Twitter, industry groups
5. Job postings: Indeed, LinkedIn (reveals company priorities)
6. Financial data: Crunchbase, SEC filings, press releases

Step 3: Analyze and Synthesize

Create a structured report:

1. Market overview: Size, growth, trends
2. Competitive landscape: Key players, positioning, strengths/weaknesses
3. Customer profile: Demographics, pain points, buying behavior
4. Opportunity assessment: Gaps, underserved segments, trends
5. Recommendations: Actionable next steps

Output Format

markdown

# Market Research Report: [Industry/Niche]

## Executive Summary
[2-3 sentence overview of key findings]

## Market Overview
- **Size**: $[X]B
- **Growth**: [X]% CAGR
- **Trends**: [Key trends]

## Competitive Landscape
| Competitor | Positioning | Strengths | Weaknesses | Price Range |
|------------|-------------|-----------|------------|-------------|
| [Name] | [Description] | [List] | [List] | $[X-$Y] |

## Customer Profile
- **Demographics**: [Age, location, income]
- **Pain points**: [List]
- **Buying behavior**: [Description]

## Opportunities
1. [Opportunity 1]
2. [Opportunity 2]
3. [Opportunity 3]

## Recommendations
1. [Actionable recommendation]
2. [Actionable recommendation]

Tips

• Start with Google searches for "[industry] market size 2026"
• Check Reddit for unfiltered customer opinions
• Look at job postings to understand company priorities
• Use the "similar sites" tool to find competitors
• Check review sites for common complaints (opportunities)