BulkPublish: Using BulkPublish

Schedule, publish and analyse social media posts across 15 networks through BulkPublish. Use whenever the user wants to draft, queue, cross-post, retry or measure social content, or asks about their channels, queue or posting quota.

Working with BulkPublish

BulkPublish schedules and publishes posts to 15 social networks from one place, and reads the numbers back. This skill covers the tools available over MCP, the shape of a post, what each network accepts, and the mistakes that produce a rejected request.

Connect the hosted server at mcp.bulkpublish.com/mcp over Streamable HTTP. Sign-in is OAuth, so there is no key to paste. To run the server locally instead, start @bulkpublish/mcp-server over stdio with an API key from Settings then Developer in the BULKPUBLISH_API_KEY environment variable.

How to behave

These are not style preferences. Getting them wrong costs the user real posts on real accounts.

1. Show a draft before you schedule it, and never publish without being asked. create_post with status: "draft" is the safe default and is what the tool does when status is omitted. publish_post sends immediately, to a live audience, and cannot be undone from here.
2. Never invent a channel id. Call list_channels and use what it returns. A guessed id either fails or posts to the wrong account.
3. Ask before deleting. delete_post on a published post does not retract what already went out.
4. Adapt per network rather than pasting one text everywhere. Use platformContent for per-channel copy. A 3,000-character LinkedIn post truncated into a tweet reads like a mistake, because it is one.
5. Check the character limit before writing, not after. The limits table below is the contract; an over-long post is rejected, not trimmed.
6. Confirm every reply, message and comment deletion one by one. They go to a real person immediately and cannot be unsent.
7. Say what you did. After creating posts, list what went where and when, so the user can correct you before anything publishes.

Tools

The hosted server exposes 20 tools, or 27 where it serves the Inbox and comment tools. The local package exposes 79, adding labels, hashtag groups, templates, calendar notes, review and client-connect links, channel sets, schedules, RSS autopost and quota.

Posts

text

create_post        create a draft or a scheduled post
update_post        change content, timing, channels or media
get_post           one post, with its per-channel results
list_posts         filter by status, channel, label, date, approval, assignee
publish_post       send now (irreversible)
retry_post         retry failed destinations
delete_post        remove a post
get_post_metrics   per-post numbers once published
get_queue_slot     the next free time in the queue

Channels

text

list_channels      connected accounts, with ids, platform and health

Media

text

upload_media            from a public URL or an absolute local path
create_media_upload     start a direct upload
finalize_media_upload   finish one
list_media              the library

Analytics

text

get_analytics      totals and per-platform breakdown for a date range

Inbox and comments (see the manage-inbox skill before sending anything)

text

list_conversations     DMs, reviews and comment threads
get_conversation       messages in one conversation
reply_to_conversation  send a DM or review reply now (cannot be unsent)
update_conversation    mark read, archive, snooze, assign
list_post_comments     comments on a published post
reply_to_comment       public reply under a comment (cannot be unsent)
moderate_comment       like, hide or delete a comment

The Inbox is part of the Pro and Business plans; comment replies are on every plan except Free, and reading a post's comments works on every plan. A channel connected before message or comment access existed may need reconnecting, and some networks do not allow DMs or replies yet. Always show the exact text and recipient and get a yes before any reply or deletion.

Interactive panels (render in hosts that support MCP Apps)

text

compose_post  view_posts  view_channels  view_media  view_analytics

Creating a post

text

content            post text; optional for media-only posts
channels           [{ channelId, platform }] from list_channels
status             "draft" (default) or "scheduled"
scheduledAt        ISO 8601; required when status is "scheduled"
timezone           IANA zone, e.g. "America/New_York"; defaults to UTC
mediaFileIds       [ids] from upload_media
labels             [label ids]
platformContent    per-platform text overrides
platformSpecific   per-platform options
postTypeOverrides  per-platform post type, e.g. reel instead of feed_photo
postFormat         "post" (default), "video", "reel", "story", "carousel", "thread"
threadParts        [{ content, mediaFileIds }]; required when postFormat is "thread", minimum 2
requestApproval    true holds a scheduled post for a teammate to approve
publishWhenApproved true publishes it the moment it is approved, even past its time
                   (set it for "post now, once approved", not for a chosen time)

Notes that catch people out:

• The label field on create and update is labels. The filter on list_posts is labelId. They are different names on purpose.
• Every thread part is length-checked, not only the first. An over-long part is rejected naming the part number, the platform and its limit. URLs count as 23 characters on X and Mastodon and their real length elsewhere.
• YouTube and TikTok require video. Do not include them in an image-only post.
• Instagram defaults to feed_photo. For video, set postTypeOverrides to reel or feed_video, or the post is rejected.

Scheduling

get_queue_slot reads only timezone, position and excludePostId. It does not take a channel or a date. position is "next" for the first free slot or "end" for the bottom of the queue.

The normal flow is: get a slot, create the post as a draft with that time, show it to the user, then update it to scheduled once they agree.

Post status

text

draft       not going anywhere yet
scheduled   waiting for its time
publishing  going out now
published   all destinations succeeded
partial     some destinations succeeded, some failed
failed      no destination succeeded
processing  the network is still handling it (video encoding, for example)

partial and processing are real states and are easy to forget. A post sitting in processing is not stuck; a partial post needs retry_post, which retries only the destinations that failed.

Approval is separate from status. approvalStatus is none, pending, approved or rejected. A scheduled post whose approval is pending or rejected will not publish. Approved more than 15 minutes after its time, a post goes back to draft for a new time unless it has publishWhenApproved or the approver passes whenLate: "publish" to approve_post ("hold" forces draft).

Networks

Network	Characters	Threads	Post types
X	280	yes	tweet
Instagram	2,200	no	feed_photo, feed_video, reel, story, carousel
Facebook	63,206	no	post, reel, story
LinkedIn	3,000	no	post, multi_image, pdf_carousel, article
Threads	500	yes	text, image, video, carousel
Bluesky	300	yes	post
Mastodon	500	yes	post
TikTok	2,200	no	video, photo_slideshow
YouTube	5,000	no	video, short
Pinterest	500	no	pin, video_pin, carousel
Google Business	1,500	no	standard, event, offer
Discord	2,000	no	post
Telegram	4,096	no	post
Tumblr	32,768	no	post
Snapchat	160	no	story, saved_story, spotlight

The platform key for Google Business is gmb, not google_business.

Media

upload_media takes either a public url or an absolute filePath, not both. Attach the returned id through mediaFileIds.

Uploaded media is kept by default. deleteMediaAfterPublish defaults to false, so files stay in the library after their post goes out.

Analytics

get_analytics takes a required from and to in ISO date form, plus optional channelIds, platforms, labelIds, postFormat, mediaType and compare. Set compare: true to get the previous equal-length window back alongside the current one. It is only available for windows of 15 days or fewer, so it answers "is this week better than last week", not month over month.

Link clicks are reported separately from platform clicks. Do not add the two together: one visit can appear in both.

Plan limits

-1 means unlimited, 0 means not available on that plan.

	Free	Pro	Business
Channels	3	30	75
Accounts per network	1	2	5
Posts per day	3	30	unlimited
Posts per month	30	900	unlimited
Scheduled posts pending	10	unlimited	unlimited
Media storage	100 MB	2 GB	10 GB
API requests per day	30	5,000	50,000
API keys	1	5	10
Repeating schedules	0	10	unlimited
Labels	10	50	unlimited
Team members	1	3	10
RSS feeds	1	10	50
RSS auto-publish	no	yes	yes

Daily limits reset at midnight UTC. Storage is cumulative, so deleting old media frees it.

Mistakes that produce an error

• Using cronExpression or content on a repeating schedule. The fields are frequency, timeOfDay, dayOfWeek, dayOfMonth and contentTemplate. frequency is daily, weekly, biweekly or monthly.
• Passing labelIds in a create or update body. It is labels there.
• Passing a channel or a date to get_queue_slot.
• Writing google_business instead of gmb.
• Treating partial as success, or as total failure. It is neither.
• Scheduling without scheduledAt, or sending scheduledAt without setting status to scheduled.
• Assuming a post with approvalStatus: "pending" will go out. It will not.

Recipes

Post one thing, safely

1. list_channels
2. get_queue_slot with the user's timezone
3. create_post as a draft, with platformContent per network
4. Show the user every variant and the time
5. update_post to scheduled once they agree

Turn an article into a set of posts

1. Read the article
2. list_channels
3. Write one variant per network, respecting each limit in the table above
4. One create_post with all channels and platformContent
5. Show all variants before scheduling anything

Fix a bad day

1. list_posts with status: "failed" and a recent from date
2. get_post on each to see which destinations failed and why
3. retry_post only where the cause looks temporary
4. Tell the user which ones need them to act, such as reconnecting an account

Report on the month

1. get_analytics for the range (compare works only for 15 days or fewer)
2. list_posts with status: "published" over the same range
3. get_post_metrics on the strongest few
4. Answer with their numbers, naming specific posts