finding-industry-event-coverage-google

Finds industry event and conference coverage on Google using apidojo's Google Search scraper. Triggers when the user asks to: find coverage of an industry conference or event on Google, track press coverage of a trade show or summit, research what was announced at a conference, find news and recaps of an industry event, discover what happened at a recent trade show, find speaker quotes or session summaries from a conference, or compile event coverage for competitive intelligence. Returns article list with title, publication, date, coverage type, and key announcement signals. Ideal for industry analysts, competitive intelligence teams, PR professionals, and event marketers.

Executes finding industry event coverage google using apidojo scrapers. Part of the apidojo intelligence skills library.

Prerequisites

• APIFY_TOKEN environment variable set
• Optional: Apify MCP server installed

Inputs

Parameter	Type	Required	Default	Notes
startUrls	array	Optional	[]	Google search URLs
searchTerms	array	Optional	[]	Keywords to search on Google
countryCode	string	Optional	US	Country for Google search (e.g. US, GB, TR)
languageCode	string	Optional	—	Language for results (e.g. en)
maxItems	number	Optional	Unlimited	Maximum results to return across all queries
maxPagesPerQuery	integer	Optional	1	Maximum result pages per query
mobileResults	boolean	Optional	false	Fetch mobile SERP layout
customMapFunction	string	Optional	—	JavaScript function to transform each output object

Workflow

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Progress:
- [ ] Step 1: Define parameters
- [ ] Step 2: Run google-search-scraper
- [ ] Step 3: Filter and classify results
- [ ] Step 4: Score by quality and relevance
- [ ] Step 5: Deliver output

Step 2: Run the Actor

Recommended — run_actor.js (handles waiting, output, and file saving automatically):

bash

# Quick answer (prints table to chat)
node scripts/run_actor.js \
  --actor "apidojo~google-search-scraper" \
  --input '{"param": "value"}'

# Save as CSV
node scripts/run_actor.js \
  --actor "apidojo~google-search-scraper" \
  --input '{"param": "value"}' \
  --output YYYY-MM-DD_results.csv --format csv

# Save as JSON
node scripts/run_actor.js \
  --actor "apidojo~google-search-scraper" \
  --input '{"param": "value"}' \
  --output YYYY-MM-DD_results.json --format json

APIFY_TOKEN must be set in environment or .env file.

If Apify MCP is available:

text

Tool: apify:run-actor
Actor: "apidojo~google-search-scraper"
Input:
{
  "searchTerms": ["[EVENT_NAME] 2026", "[EVENT_NAME] recap", "[EVENT_NAME] announcements", "[EVENT_NAME] highlights"],
  "maxItems": 100
}

REST API fallback:

bash

curl -X POST \
  "https://api.apify.com/v2/acts/apidojo~google-search-scraper/runs?token=$APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"searchTerms": ["[EVENT_NAME] 2026", "[EVENT_NAME] recap", "[EVENT_NAME] announcements", "[EVENT_NAME] highlights"], "maxItems": 100}'

Wait for SUCCEEDED. Fetch dataset:

bash

curl "https://api.apify.com/v2/actor-runs/$RUN_ID/dataset/items?token=$APIFY_TOKEN"

Step 3: Classify Results

text

classification: ANNOUNCEMENT (new product/feature) | KEYNOTE_RECAP (event summary) | AWARDS (industry recognition) | TREND_REPORT (analyst take) | EDITORIAL (opinion)

Step 4: Score Each Result

text

score = coverage_authority = (publication_tier: tier1=1, tier2=0.6, tier3=0.3) * article_recency_weight

Step 5: Edge Cases

• Event may have a different official name vs. common name — try both; also search the hosting organization name if event name is ambiguous

Additional fallbacks:

• < 20 results: Broaden search terms; remove secondary filters
• No results: Verify the search terms are correct; try alternate phrasings
• Data quality issues: Remove entries with missing key fields; note count in output

Output Format

text

# Finding Industry Event Coverage Google
Results: [N] | Date: [DATE]

| # | [Key Field] | [Metric 1] | [Metric 2] | [Classification] | [Score] |
|---|------------|-----------|-----------|-----------------|---------|
| 1 | [value] | [value] | [value] | [type] | [0.XX] |

## Summary
Top result: [description]
Key finding: [insight]

Troubleshooting

Too few results: Broaden the primary search term; remove restrictive filters. Low quality results: Apply minimum score threshold (≥ 0.50) to filter noise. Actor fails to run: Verify API key; check actor status at apify.com/apidojo.