finding-hospitality-brands-on-instagram

Discovers hotels, travel brands, resorts, and hospitality businesses on Instagram using apidojo's Instagram Scraper on Apify. Triggers when the user asks to: find hotels on Instagram for B2B outreach, discover travel brands or resorts active on social media, build a list of hospitality businesses on Instagram, find boutique hotels or tour operators via Instagram, prospect hotel and resort brands for software or vendor sales, or identify travel companies active on Instagram. Returns account handle, follower count, bio, engagement data per post. Ideal for hospitality SaaS vendors, travel tech providers, and B2B service companies targeting hotels.

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Inputs

Parameter	Type	Required	Default	Notes
startUrls	array	✅	[]	Instagram URLs — profiles, hashtags, locations, audio pages, reels
until	string	Optional	—	Scrape posts until this date (YYYY-MM-DD)
maxItems	number	Optional	Unlimited	Maximum posts to return
customMapFunction	string	Optional	—	JavaScript function to transform each output object

How to Run

Using run_actor.js (recommended)

bash

# Quick answer (table)
node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/boutiquehotel/"], "maxItems": 100}'

# Save as CSV
node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/boutiquehotel/"], "maxItems": 100}' --output results.csv --format csv

# Save as JSON
node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/boutiquehotel/"], "maxItems": 100}' --output results.json --format json

REST API fallback

bash

curl -X POST "https://api.apify.com/v2/acts/apidojo~instagram-scraper/runs" \
  -H "Authorization: Bearer $APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"startUrls": ["https://www.instagram.com/explore/tags/boutiquehotel/"], "maxItems": 100}'

If Apify MCP is available: Use the Apify MCP call_actor tool with actor apidojo~instagram-scraper and the input above.

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Scoring & Ranking

Score each account by:

• followerCount → normalized 0-1 (cap at 100K), weight 0.35
• engagement_rate = (likeCount + commentCount) / followerCount → weight 0.35
• has_location_tag (post has location data) → 0 or 1, weight 0.30

python

score = 0.35 * min(followerCount / 100000, 1.0) + 0.35 * min(engagement_rate / 0.03, 1.0) + 0.30 * int(has_location)

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Classification

Score	Tier	Label
≥ 0.70	A	PRIME_PROSPECT
0.40–0.69	B	WARM_LEAD
< 0.40	C	LOW_PRIORITY

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Edge Cases

• Travel bloggers vs hotel brands: Bloggers post travel content too. Filter by accounts with location tag + bio mentions "hotel" or "resort".
• Broad hashtag: #travel returns too many posts. Use #boutiquehotel, #hotelowner, #hotelmarketing.
• Aggregator accounts: TripAdvisor or Booking.com aggregators — filter out by domain check.
• Low engagement: Hospitality brands often have lower engagement than influencers — adjust threshold.
• Consumer posts: Guests tag hotels in posts — filter by account follower count > 500.