discovering-brand-ambassadors-across-platforms

Discovers potential brand ambassadors across Instagram TikTok and Twitter using apidojo's scrapers. Triggers when the user asks to: find brand ambassadors across multiple platforms, discover cross-platform creators for brand ambassador programs, find creators who would make good ambassadors across social media, identify multi-platform influencers for ambassador recruitment, find creators with audiences on multiple platforms for a brand partnership, build a multi-platform brand ambassador pipeline, or discover creators with authentic brand affinity across channels. Returns creator handle per platform, combined reach estimate, brand affinity signals, engagement metrics, and ambassador tier. Ideal for brand partnership teams, DTC brands, and ambassador program managers needing multi-channel reach.

Executes discovering brand ambassadors across platforms using apidojo scrapers. Part of the apidojo intelligence skills library.

Prerequisites

• APIFY_TOKEN environment variable set
• Optional: Apify MCP server installed

Inputs

Parameter	Type	Required	Default	Notes
startUrls	array	✅	[]	Instagram URLs — profiles, hashtags, locations, audio pages, reels
until	string	Optional	—	Scrape posts until this date (YYYY-MM-DD)
maxItems	number	Optional	Unlimited	Maximum posts to return
customMapFunction	string	Optional	—	JavaScript function to transform each output object

Workflow

text

Progress:
- [ ] Step 1: Define parameters
- [ ] Step 2: Run instagram-scraper
- [ ] Step 3: Filter and classify results
- [ ] Step 4: Score by quality and relevance
- [ ] Step 5: Deliver output

Step 2: Run the Actor

Recommended — run_actor.js (handles waiting, output, and file saving automatically):

bash

# Quick answer (prints table to chat)
node scripts/run_actor.js \
  --actor "apidojo~instagram-scraper" \
  --input '{"param": "value"}'

# Save as CSV
node scripts/run_actor.js \
  --actor "apidojo~instagram-scraper" \
  --input '{"param": "value"}' \
  --output YYYY-MM-DD_results.csv --format csv

# Save as JSON
node scripts/run_actor.js \
  --actor "apidojo~instagram-scraper" \
  --input '{"param": "value"}' \
  --output YYYY-MM-DD_results.json --format json

APIFY_TOKEN must be set in environment or .env file.

If Apify MCP is available:

text

Tool: apify:run-actor
Actor: "apidojo~instagram-scraper"
Input:
{
  "searchTerms": ["#[brand]", "#[brand]ambassador", "#[brand]fam"],
  "maxItems": 100
}

REST API fallback:

bash

curl -X POST \
  "https://api.apify.com/v2/acts/apidojo~instagram-scraper/runs?token=$APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"searchTerms": ["#[brand]", "#[brand]ambassador", "#[brand]fam"], "maxItems": 100}'

Wait for SUCCEEDED. Fetch dataset:

bash

curl "https://api.apify.com/v2/actor-runs/$RUN_ID/dataset/items?token=$APIFY_TOKEN"

Step 3: Classify Results

text

classification: MEGA (combined reach > 500K) | MACRO (100K-500K) | MICRO (10K-100K) | NANO (1K-10K)

Step 4: Score Each Result

text

score = combined_reach = IG_followers + TikTok_followers * 0.8 + Twitter_followers * 0.5  # platform-weighted

Step 5: Edge Cases

• The same creator on multiple platforms often has very different audience sizes per platform — list per-platform stats separately, don't just sum

Additional fallbacks:

• < 20 results: Broaden search terms; remove secondary filters
• No results: Verify the search terms are correct; try alternate phrasings
• Data quality issues: Remove entries with missing key fields; note count in output

Output Format

text

# Discovering Brand Ambassadors Across Platforms
Results: [N] | Date: [DATE]

| # | [Key Field] | [Metric 1] | [Metric 2] | [Classification] | [Score] |
|---|------------|-----------|-----------|-----------------|---------|
| 1 | [value] | [value] | [value] | [type] | [0.XX] |

## Summary
Top result: [description]
Key finding: [insight]

Troubleshooting

Too few results: Broaden the primary search term; remove restrictive filters. Low quality results: Apply minimum score threshold (≥ 0.50) to filter noise. Actor fails to run: Verify API key; check actor status at apify.com/apidojo.