Olo Market Intelligence

Competitive landscape and market intelligence for M&A due diligence — TAM/SAM/SOM, competitor mapping, and industry analysis

Market Intelligence for M&A

Deliver competitive landscape analysis and market sizing for acquisition due diligence.

Research Framework

1. Market Sizing (TAM/SAM/SOM)

• TAM (Total Addressable Market): Global market for the product/service category
• SAM (Serviceable Addressable Market): Geographic and segment-filtered subset
• SOM (Serviceable Obtainable Market): Realistic share given competitive position
• Source from industry reports (Gartner, IDC, Statista), triangulate with bottom-up estimates
• Present as range (low/base/high) with methodology notes
• Include 5-year CAGR forecast for TAM

2. Competitive Landscape

• Identify 5-10 direct competitors and 3-5 adjacent players
• For each competitor, capture:
  • Revenue estimate and growth rate
  • Funding history and valuation (if private)
  • Market share estimate
  • Key differentiators and positioning
  • Recent strategic moves (acquisitions, partnerships, product launches)
• Map competitive positioning on 2x2 matrix (e.g., breadth vs. depth, price vs. capability)

3. Industry Dynamics

• Growth drivers: Regulatory tailwinds, technology shifts, demand trends
• Headwinds: Commoditization, regulatory risk, substitute threats
• Porter's Five Forces assessment:
  • Supplier power (low/medium/high)
  • Buyer power (low/medium/high)
  • Competitive rivalry (low/medium/high)
  • Threat of substitutes (low/medium/high)
  • Threat of new entrants (low/medium/high)
• Industry lifecycle stage: Emerging, Growth, Mature, Declining

4. Customer & Channel Analysis

• Customer segmentation (enterprise/mid-market/SMB, by vertical)
• Buyer personas and purchasing decision factors
• Sales channel mix (direct, channel, marketplace, OEM)
• Net revenue retention and churn benchmarks for the sector
• Customer switching costs assessment

5. M&A Activity in Sector

• Recent comparable transactions (last 3 years)
• Median and mean EV/Revenue and EV/EBITDA multiples
• Buyer types (strategic vs. financial sponsor)
• Deal volume trend (accelerating, stable, declining)
• Notable failed deals and reasons

Output Format

text

Market Intelligence Report: [Industry/Sector]
Target: [Company Name]

Market Size:
  TAM: $12.4B (2025) → $18.7B (2030), 8.5% CAGR
  SAM: $4.2B (North America + Europe)
  SOM: $180M (target's realistic capture)

Competitive Position:
  Market Share: ~4.3% of SAM
  Rank: #5 of 12 tracked competitors
  Moat: [proprietary data / switching costs / network effects / none]

Top Competitors:
  1. CompetitorA — $520M rev, 12% share, well-funded
  2. CompetitorB — $310M rev, 7% share, PE-backed
  3. CompetitorC — $190M rev, 4.5% share, recently acquired

Industry Health:
  Growth Stage: Growth → Early Maturity
  Consolidation Trend: Accelerating (12 deals in last 18 months)
  Regulatory Climate: Favorable (no pending restrictive legislation)

Comparable Transactions:
  Median EV/Revenue: 3.2x
  Median EV/EBITDA: 14.5x
  Premium to Public Comps: +25-35% (control premium)

Quality Standards

• Cite sources for all market size estimates
• Distinguish confirmed data from estimates (mark with ~)
• Date-stamp all competitive intelligence (stale data is dangerous)
• Flag low-confidence assessments explicitly
• Cross-reference at least 2 sources for market size claims