ClawHub

Copywriting Pro

Other

Creates conversion-focused marketing copy for webpages using proven frameworks, tailored to audience, product, and tone with clear CTAs and benefit-driven la...

Install

openclaw skills install sw-copywriting

Copywriting Skill

Trigger

When the user wants to write, rewrite, or improve marketing copy for any page — homepage, landing pages, pricing pages, feature pages, about pages, or product pages.

Trigger phrases: "write copy for", "improve this copy", "rewrite this page", "marketing copy", "headline help", "CTA copy", "landing page copy", "homepage copy"

What This Skill Does

Writes conversion-focused marketing copy using proven frameworks:

  • PAS (Problem-Agitation-Solution) — for pain-point driven pages
  • AIDA (Attention-Interest-Desire-Action) — for product launches
  • StoryBrand — for brand narrative pages
  • Before-After-Bridge — for transformation messaging

Process

  1. Understand: Product/service, target audience, unique value proposition, tone
  2. Research: Competitor messaging, audience language, market positioning
  3. Framework: Select the most appropriate copywriting framework
  4. Write: Full page copy — headline, subheadline, body sections, CTAs
  5. Review: Check for clarity, specificity, and conversion focus

Output Structure

# [Page Type] Copy — [Product/Brand]

## Hero Section
- Headline: [main headline]
- Subheadline: [supporting copy]
- CTA: [button text]

## Section 2: [Problem/Pain]
[body copy]

## Section 3: [Solution/Features]  
[body copy]

## Section 4: [Social Proof]
[body copy]

## Section 5: [CTA]
[final push + button text]

Rules

  • Specificity > generality. "Save 4.2 hours per week" beats "save time"
  • Benefits > features. Lead with what the user gets, not what the product does
  • One CTA per section. Don't split attention
  • Conversational > corporate. Write like a smart friend, not a brochure
  • Cut ruthlessly. If a word doesn't earn its place, delete it
  • Never use: "leverage", "synergy", "empower", "unlock", "revolutionize"

Tips

  • Always ask for the target audience before writing
  • Study the competitor's messaging before starting
  • Write 3 headline variations — let the user pick
  • Include microcopy suggestions (button text, form labels, error messages)