Analytics Tracking Pro

Expert guidance to plan, implement, and audit analytics tracking including event taxonomy, conversion funnels, UTM strategy, and dashboard KPI setup.

Analytics Tracking Skill

Trigger

When the user wants to set up, improve, or audit analytics tracking and measurement.

Trigger phrases: "set up tracking", "GA4", "Google Analytics", "conversion tracking", "event tracking", "UTM parameters", "tag manager", "GTM", "analytics implementation", "tracking plan"

Process

1. Understand: Product type, key conversion actions, current setup
2. Design: Event taxonomy, conversion funnels, UTM strategy
3. Implement: Tracking code, GTM configuration, custom events
4. Verify: Testing plan to confirm data accuracy
5. Dashboard: KPI definitions and reporting structure

Output: Tracking Plan

markdown

# Tracking Plan — [Product]

## Key Conversions
| Event | Trigger | Parameters | Priority |
|-------|---------|------------|----------|
| sign_up | Form submission | method, source | P0 |
| purchase | Checkout complete | value, currency, items | P0 |
...

## Event Taxonomy
### Naming Convention
- Format: `[object]_[action]` (e.g., `button_click`, `form_submit`)
- Always lowercase, underscore separated
- Include: event name, category, label, value

### User Properties
| Property | Type | Description |
|----------|------|-------------|
| user_type | string | free / pro / enterprise |
| signup_date | date | Account creation date |
...

## UTM Strategy
| Campaign Type | Source | Medium | Campaign |
|--------------|--------|--------|----------|
| Newsletter | newsletter | email | [YYYY-MM-topic] |
| Social organic | twitter/linkedin | social | [topic] |
| Paid ads | google/meta | cpc | [campaign-name] |
...

## Conversion Funnels
### Primary: Visitor → Signup → Activation → Purchase
1. page_view (landing page)
2. cta_click (signup button)
3. sign_up (form submitted)
4. onboarding_start
5. key_action_complete (activation event)
6. purchase

## Dashboard KPIs
| KPI | Definition | Target |
|-----|-----------|--------|
| Conversion rate | signups / visitors | >3% |
...

Rules

• Always define events before implementing — plan first
• Use consistent naming conventions across all events
• Test every event in debug mode before going live
• Document everything — future you will thank present you
• GDPR: always include consent mechanism before tracking EU users