Brief Generator

Use when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, creative direction, timeline, disclosure rules, and compensation terms. Not for choosing how to split spend across creators — use budget-optimizer.

This skill helps you create clear, comprehensive influencer briefs that set creators up for success. Good briefs lead to better content, fewer revisions, and stronger partnerships.

Quick Start

Shortest invocation:

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Create an influencer brief for [campaign]

Common scenario:

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Generate a TikTok brief for micro-influencers promoting [product], 1 review video, with disclosure and timeline

Skill Contract

• Reads: campaign name, brand, product/service, target platforms, content types and quantities, key message, CTA, timeline, compensation terms. Pulls any prior campaign facts from memory/hot-cache.md when present.
• Writes: a complete creator-ready brief saved to memory/influencer/brief-generator/YYYY-MM-DD-<topic>.md.
• Promotes: durable campaign facts (brand handle, campaign hashtag, disclosure standard, posting window, usage-rights duration) to memory/hot-cache.md.
• Done when:
  • The brief covers all required sections (overview, key messages, deliverables, creative direction, timeline, compliance, compensation, contact).
  • Disclosure requirements and usage rights are stated explicitly, with no placeholder left unresolved that the user gave input for.
  • Deliverables and quantities match what the user requested per platform.
• Primary next skill: budget-optimizer

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

This family has no live integrations required (Tier 1). The skill works end to end by asking the user for inputs: campaign details, deliverables, key messages, timeline, and compensation. Provide those in the prompt and you get a complete brief with zero setup.

Optional connectors that can enrich a brief when available:

• ~~influencer database — pull creator handles, audience size, and past collaboration notes to personalize the "Why You" section.
• ~~social platform analytics — confirm current format specs and best-performing post lengths per platform.
• ~~CRM — fetch the assigned point of contact and prior brief versions for an ambassador.

When the brief makes marketing claims (performance figures, guarantees, health/finance statements), pull approved claim wording and claim-level disclaimers from memory/claims/claims-ledger.md — the offer-claims-registry ledger — when present (keyless Tier 1).

See CONNECTORS.md for the verified free/keyless recipe per category. None are required.

Instructions

When a user requests a brief:

1. Gather brief inputs — capture campaign info, deliverables (platform, content type, quantity), key message, CTA, timeline, and compensation. Use the input checklist in references/brief-templates.md. Pull prior campaign facts from memory/hot-cache.md if present. If the user wants the brief to reflect the creator's real voice, capture it first via creator-voice-intake.md.
2. Generate the professional brief — fill the master template (overview, key messages, deliverables, creative direction, product details, campaign assets, timeline, approval process, legal/compliance with disclosure + usage rights, compensation, contact, FAQ, acknowledgment). Full fill-in template: references/brief-templates.md. Tune wording to the platform. Source claim-bearing key messages from the approved wording in memory/claims/claims-ledger.md when the claim is registered; mark unregistered claims [needs source] in the brief and drop them as one-line candidates in memory/claims/candidates.md for offer-claims-registry to resolve.
3. Apply content-type and campaign-type variations — adjust emphasis per platform (TikTok hook/sounds, IG Reels/Stories/Feed, YouTube integration/Shorts) and per campaign type (launch, review, event, ambassador, giveaway). Variation tables: references/brief-templates.md.
4. Save and promote — write the finished brief to memory/influencer/brief-generator/YYYY-MM-DD-<topic>.md. Promote durable facts (brand handle, campaign hashtag, disclosure standard, posting window, usage-rights duration) to memory/hot-cache.md.

Disclosure and usage rights must be stated explicitly — never leave them as placeholders once the user has given input. Briefs are guidelines, not scripts: respect the creator's voice while pinning the key messages and compliance terms.

Example

User: "Create a brief for micro-influencers to promote our new organic protein powder on Instagram and TikTok"

Output: Complete brief — messaging around organic ingredients and clean label, deliverables of 1 IG Reel + 1 TikTok video with platform specs, creative direction for "morning routine" / "workout fuel" angles, timeline with draft + go-live dates, #ad disclosure at caption start, and 12-month repost/paid usage rights. Saved to memory/influencer/brief-generator/.

Reference Materials

• Shared contract: skill-contract.md
• Shared state model: state-model.md
• Connector recipes: CONNECTORS.md
• C3 scoring architecture (when scoring brief quality): references/c3/scoring-architecture.md
• Brief templates & variations (master fill-in template, content-type and campaign-type variations, invoke patterns, tips): brief-templates.md
• Creator voice intake (capture real voice before briefing; content-reviewer reads the captured voice): creator-voice-intake.md
• Sibling skills:
  • campaign-planner - Create the campaign this brief supports
  • budget-optimizer - Allocate spend across the briefed creators
  • content-reviewer - Review submitted content
  • outreach-manager - Deliver briefs to influencers
  • contract-helper - Include legal terms

Next Best Skill

• Primary: budget-optimizer - Once the brief defines deliverables, set how spend is split across creators and platforms.
• Alternates (same Plan family):
  • campaign-planner - Re-plan campaign scope if the brief surfaces new deliverable needs.
  • outreach-manager - Send the finished brief to selected creators.

Termination note: Maintain a visited-set. If a recommended skill was already invoked this session, stop and report chain-complete instead of re-running it. Cap any handoff chain at max-depth 3.