Install
openclaw skills install phy-founder-gtmPhy Founder Gtm
GTM strategy router for startup founders. Use for general distribution questions or when platform is unclear. For platform-specific work, prefer the dedicated skills (twitter-x-gtm, linkedin-gtm, event-gtm). Triggers on "GTM strategy", "distribution", "growth tactics", "which platform", or general marketing questions.
Audits
PassFounder GTM System — Router
This skill routes to platform-specific strategies. For detailed playbooks, use the dedicated skills.
Quick Router
| User Wants | Use This Skill | Command |
|---|---|---|
| Twitter/X content or strategy | twitter-x-gtm | Direct user to ask "Twitter strategy" |
| LinkedIn content or strategy | linkedin-gtm | Direct user to ask "LinkedIn strategy" |
| Conference/event prep | event-gtm | Direct user to ask "CES planning" |
| Content creation/repurposing | founder-content | Direct user to ask "write a post" |
| Investor communication | founder-fundraising | Direct user to ask "investor update" |
When to Use This Skill
Use founder-gtm ONLY when:
- User asks general "what platform should I use?" questions
- User wants cross-platform strategy comparison
- User asks about overall GTM without specifying a platform
Cross-Platform Quick Reference
Posting Cadence
| Platform | Frequency | Best Times |
|---|---|---|
| Twitter/X | 3-5/day | 9-10 AM, 1-3 PM EST |
| 3-4/week | 8-11 AM Tue-Thu |
Algorithm Commonalities (2025)
All platforms share these signals:
- Comments >> Likes — engagement depth matters most
- First hour critical — velocity determines distribution
- Saves = strongest signal — indicates true value
- AI content penalized — LinkedIn -30% reach, others similar
Content Adaptation Pattern
Same insight, different rendering:
| Platform | Angle | Format |
|---|---|---|
| Twitter/X | Quick insight, spicy take | <280 chars, thread for depth |
| Framework, professional lesson | 8-20 lines, spaced, carousel |
Investor Relationship Timeline (All Platforms)
| Phase | Timeline | Activities |
|---|---|---|
| Lurk | 12-6 months before raising | Follow, observe, occasional engagement |
| Engage | 6-3 months | Regular engagement, demonstrate expertise |
| Value-Add | 3-1 months | Direct value-adds (intros, useful data) |
| Ask | Raising | Warm outreach referencing relationship |
Platform Selection Guide
| Goal | Best Platform | Why |
|---|---|---|
| Reach Western DTC brands | Twitter/X | Large DTC community |
| Reach investors/VCs | 78% research founders there pre-meeting | |
| Build-in-public momentum | Twitter/X | Fastest feedback loop |
| Professional credibility | Longer content, more depth | |
| Conference networking | All + event-gtm | Cross-post with platform-native angles |
Tools by Platform
| Platform | Recommended Tools |
|---|---|
| Twitter/X | Typefully, Hypefury, Tweet Hunter |
| Taplio, AuthoredUp, Shield Analytics | |
| Cross-platform | Buffer, Hootsuite |
| Events | LinkedIn Sales Navigator, Crunchbase |
Key Accounts to Engage
DTC Ecosystem (Twitter + LinkedIn)
- @mrsharma / Nik Sharma — Central DTC voice
- @ecomchasedimond / Chase Diamond — Email marketing
- @ashvin_melwani — AI creative early adopter
AI/Tech Investors
- @eladgil / Elad Gil — AI, ex-Google/Twitter
- @andrewchen / Andrew Chen — A16Z growth
- @dunkhippo33 / Elizabeth Yin — Hustle Fund early-stage
Founder Models
- @levelsio — Build-in-public pioneer
- @ShaanVP — Curiosity gap master
- @nikitabier — Irreverent expertise
Outbound Sequences
For cold outreach templates and sequences, see references/outbound.md.
Examples
Example 1: User asks "which platform should I focus on?"
Response pattern:
- Ask about their goal (brand awareness, investor reach, customer acquisition)
- Ask about their capacity (hours per week)
- Recommend based on:
- Limited time → Pick ONE platform, go deep
- DTC focus → Twitter first
- Investor focus → LinkedIn first
Example 2: User asks "help me with Twitter strategy"
Response: "Let me use the Twitter/X GTM skill which has the detailed playbook." → Route to twitter-x-gtm skill
Example 3: User asks "write me a LinkedIn post about CES"
Response: "I'll use both the LinkedIn GTM skill for format and voice, and the Event GTM skill for conference content strategy." → Use linkedin-gtm + event-gtm together
Author
Canlah AI — Run performance marketing without breaking your brand.
- GitHub: github.com/PHY041
- All Skills: clawhub.ai/PHY041