Copywriter 1.1.0

Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states...

Security Scan

An instruction-only copywriting skill whose declared purpose, runtime instructions, and included reference files are internally consistent and do not request credentials, binaries, or install artifacts.

Purpose & Capability

Name/description (copywriting, UX/marketing text) match the SKILL.md and reference files. There are no unrelated requirements (no env vars, binaries, or config paths) that would be unnecessary for a copywriter skill.

Instruction Scope

SKILL.md contains writing formulas, voice/tone guidance, checklists and points to local reference docs. It does not instruct the agent to read system files, access environment variables, call external endpoints, or transmit data outside the agent.

Install Mechanism

No install spec and no code files (instruction-only). This minimizes on-disk code/installation risk and is appropriate for a writing guidance skill.

Credentials

No required environment variables, credentials, or config paths are declared or used in the instructions. The lack of secrets or unrelated credentials is proportionate for the skill's scope.

Persistence & Privilege

The skill is not marked always:true and has no install actions that would persist or modify other skills or system settings. Default autonomous invocation is allowed (platform default) and is not combined with other concerning flags.

Assessment

This skill appears coherent and low-risk: it only contains writing guidance and local reference examples, asks for no credentials, and has no install steps. Two non-security notes you may want to check before installing: the skill's source/homepage is unknown (no publisher site provided), and _meta.json shows an ownerId value that differs from the registry metadata—this is likely benign (metadata drift) but you can verify the publisher if you need provenance. If you require only vetted sources, prefer skills with a verifiable homepage or known publisher; otherwise this instruction-only copywriting skill is reasonable to use.

Copywriter

Write clear, compelling copy for products, marketing, and UX.

Scope

Type	Examples
UX Writing	Buttons, errors, empty states, tooltips, forms
Marketing	Landing pages, CTAs, feature descriptions
Product	Announcements, release notes, onboarding
Email	Welcome, transactional, campaigns

Core Formulas

Buttons

Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")

Errors

What happened → Why → How to fix

"Please enter a valid email address"
"Password must be at least 8 characters"

Empty States

Headline → Explanation → Action

"No results found" → "Try adjusting filters" → [Clear Filters]

CTAs

Verb + Benefit + Remove friction

"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")

Headlines

"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"

Voice & Tone

Voice (consistent):

• Professional but friendly
• Clear and concise
• Helpful and supportive

Tone (varies):

Context	Example
Success	"All set! Your changes are live."
Error	"Something went wrong, but your data is safe."
Urgency	"Action required: Suspicious login detected"

Power Words

Category	Words
Urgency	Now, Today, Limited, Fast
Value	Free, Save, Bonus, Extra
Trust	Guaranteed, Proven, Secure
Ease	Easy, Simple, Quick, Instant

Checklist

• Clear? (12-year-old test)
• Concise? (Remove unnecessary words)
• Specific? (Numbers, examples)
• Actionable? (What should user do?)
• Scannable? (Headings, bullets)

References

• UX Patterns - Buttons, errors, forms, tooltips
• Marketing Copy - Landing pages, CTAs, emails