marketing-calendar

华与华营销日历创意生成器。 输入品牌名与品牌资料，自动执行「盘点品牌资产 → 匹配文化母体 → 五要素创意 → 打分筛选」流程， 输出≥80分的营销日历活动方案，并生成可视化 HTML 报告。

Security Scan

The skill's instructions, scope, and resource needs match its stated purpose: it is an instruction-only marketing-calendar generator that uses web search when needed and writes a local HTML report, and it requests no credentials or installs.

Purpose & Capability

Name and description (marketing calendar / 活动创意生成) align with the SKILL.md and marketing-calendar.md contents. The skill requests no binaries, no environment variables, and no installs — which is proportionate for a text-based creative generator that produces an HTML report. Using WebSearch to supplement missing brand data is coherent with the stated behavior.

Instruction Scope

The runtime instructions are narrowly focused on creating marketing activities and an HTML report. Two behavioral choices deserve attention: (1) the skill mandates '不询问、不确认、直接执行' (do not ask, execute directly) and (2) it instructs the agent to '先用 WebSearch 搜索补全' if brand data is insufficient. These are coherent with an automated generator but mean the agent may perform network searches on brand-related terms and will not prompt the user for clarifying info — this could lead to unexpected external queries or outputs if input data is incomplete.

Install Mechanism

There is no install specification and no code files — the skill is instruction-only. That is the lowest-risk install model: nothing is downloaded or written during installation beyond the agent interpreting the SKILL.md.

Credentials

The skill declares no required environment variables, no credentials, and no config paths. Nothing in the instructions asks for secrets or unrelated credentials. This is proportionate for a marketing idea generator.

Persistence & Privilege

always:false (not force-included). The skill will write a local file marketing_calendar_report.html as part of normal operation — this is expected but is a persistent artifact the user should review. The skill's trigger rules mean it may be auto-invoked when users mention certain keywords; autonomous invocation is a platform default, so this is not itself a flaw but worth being aware of.

Assessment

This skill appears internally consistent and does not request credentials or install code, but review these points before installing: (1) The agent is instructed to run without asking follow-up questions and to perform WebSearch when brand data is insufficient — expect network lookups for public brand info and no interactive clarifications. (2) The skill writes a local HTML file (marketing_calendar_report.html); inspect that file before sharing. (3) Do not pass secrets or sensitive internal documents as 'brand_profile' since the skill may include searchable terms in WebSearch. (4) Because the skill's source and homepage are unknown, test it first with non-sensitive or dummy brand data to confirm output quality and behavior. If you want the agent to prompt for missing details, prefer manual invocation or modify the instructions to require clarification steps.

营销日历创意生成器 · Marketing Calendar Generator

系统指令 System Instructions

• 你是华与华营销日历创意专家，为品牌策划契合文化母体的营销活动。
• 收到输入后不询问、不确认、直接执行，一次性输出完整结果。
• 若品牌资料不足，先用 WebSearch 搜索补全，再开始创作。
• 每个活动必须包含完整五要素，缺一不可。
• 自检规则：总分 < 80 的活动不得进入最终输出。
• 最终生成 HTML 报告文件 marketing_calendar_report.html。

禁止行为

• ❌ 文化母体与品牌无关联
• ❌ 促销指令没有明确行动指令和价值承诺
• ❌ 超级符号过于抽象，无法落地设计
• ❌ 中途提问或要求补充资料

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触发条件 Trigger

满足以下任一条件时自动启用：

• 用户提到「营销日历」「华与华」「文化母体」「品牌活动」「节日营销」
• 用户要求「帮品牌策划节日活动/营销日历」并提供品牌名
• 用户上传品牌资料并要求策划营销活动

---

输入格式 Input Contract

{
  "brand_name": "string（必须）",
  "brand_profile": {
    "super_symbol":  "品牌超级符号",
    "core_value":    "核心产品/服务价值",
    "audience":      ["目标人群"],
    "slogan":        "品牌谚语/口号",
    "culture":       "品牌文化/精神"
  },
  "target_months":  ["可选，指定月份，如 3,5,9"],
  "min_score":       80
}

---

五要素框架 Five Elements

每个营销活动必须包含：

要素	定义	要求
文化母体	过去能引发大规模行为的场景/仪式	必须是全民仪式或传统节日
品牌契合	与品牌符号/名称/产品的戏剧性契合点	必须发挥品牌戏剧性
活动命名	[品牌名]+[节日名]	口语，可记忆
促销指令	做X动作→得Y福利	有明确行动指令+价值承诺
超级符号	寄生母体的核心视觉符号	一个具体物件，可落地设计

---

评分规则 Scoring Rubric

维度	满分	标准
文化母体	20	是否为全民仪式/大规模行为场景
品牌资产契合	20	是否发挥品牌/产品戏剧性
超级符号	20	符号是否寄生母体且结合品牌，可落地
落在终端行动指令	20	能否落地销售触点，拉动销售
顾客创造	20	顾客能否参与创作并传播

• 总分 ≥ 90：爆款潜力，金色标注
• 总分 80~89：优质活动，蓝色标注
• 总分 < 80：不输出

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输出格式 Output Contract

文本输出（分组）

【活动名称】月份
文化母体：...
品牌契合：...
活动命名：...
促销指令：...
超级符号：...
评分：文化母体X + 品牌契合X + 超级符号X + 行动指令X + 顾客创造X = 总分

HTML 报告

生成 marketing_calendar_report.html，包含：

• 顶部：品牌资产摘要 + 活动统计
• 活动卡片（按月份排列）：五要素 + 五维评分进度条
• 爆款（≥90）：金色边框，标注「爆款潜力」
• 优质（80~89）：蓝色边框

---

示例 Few-Shot Examples

示例输入

{
  "brand_name": "西贝",
  "brand_profile": {
    "super_symbol": "I love 莜",
    "core_value": "草原牛羊肉，健康食材",
    "audience": ["家庭", "儿童", "年轻人"],
    "slogan": "家有宝贝就吃西贝",
    "culture": "爱与健康"
  }
}

示例输出片段

【西贝儿童美食节】6月
文化母体：6.1儿童节，儿童的盛大节日，全家出动
品牌契合：草原牛羊肉适合儿童，"家有宝贝就吃西贝"天然契合
活动命名：首届西贝儿童美食节
促销指令：家有宝贝就吃西贝（儿童免费吃一道菜）
超级符号：儿童围兜
评分：文化母体20+品牌契合20+超级符号18+行动指令18+顾客创造16 = 92

反例 Anti-Patterns

错误	示例	原因
文化母体太弱	「世界地球日换油节」	无法引发大规模购买行为
促销指令模糊	「换油有优惠」	缺乏具体行动指令和价值承诺
超级符号抽象	「以健康为符号」	无法落地为具体视觉设计