alexey-marketing-growth-playbook

Provides 23 marketing modules with checklists, frameworks, and copy/paste deliverables for CRO, SEO, copywriting, analytics, ads, launches, pricing, and soci...

Security Scan

The skill's content and runtime instructions are coherent with a marketing playbook, but provenance and metadata inconsistencies (missing homepage, differing internal _meta.json and front-matter names, unknown source) make the package's origin and authenticity unclear.

Purpose & Capability

The name/description (marketing growth playbooks) aligns with the included files: 23 marketing modules providing checklists, frameworks, and copy templates. However, there are provenance inconsistencies: the top-level SKILL.md front-matter and included _meta.json use the slug/name "marketing-skills" while the registry entry is "alexey-marketing-growth-playbook" and owner IDs differ. The SKILL.md also states the content was vendored from coreyhaines31/marketingskills. These mismatches don't break the purpose but raise questions about packaging and authorship.

Instruction Scope

Runtime instructions are limited and explicit: pick a module in references/, read its SKILL.md, and produce deliverables (drafts, checklists). The included module docs provide marketing guidance and example code snippets (e.g., GA4 gtag/dataLayer examples) but do not instruct the agent to read arbitrary system files, environment variables, or contact external hidden endpoints. No scope creep (no unexpected file or credential access) is present in the runtime instructions.

Install Mechanism

This is an instruction-only skill with no install spec and no code files to execute. That is the lowest-risk install profile and matches the stated simple, content-driven purpose.

Credentials

The skill declares no required environment variables, no credentials, and no config paths. The content references common third-party services (GA4, GTM, analytics tools) but only for guidance and example snippets — there are no requests for secrets or unrelated credentials.

Persistence & Privilege

always is false and there is no special persistence requested. disable-model-invocation is false (normal for skills). The skill does not request system-wide changes or modify other skills. Autonomous invocation is allowed by default and is not by itself a red flag here.

What to consider before installing

This skill appears to be exactly a bundled set of marketing playbooks and the instructions are scoped to reading local reference files and producing copy/checklists. However, before installing or relying on it you should: 1) confirm provenance — ask the publisher for the original source, license, and why registry metadata (slug/version/owner) differs from the packaged _meta.json and SKILL.md; 2) verify there are no external fetches or hidden install steps (the package is instruction-only, but mismatched metadata suggests it may have been repackaged); 3) if you will copy analytics snippets into production, review them for PII safety and consent/conspliance implications (cookie/consent requirements for GA4/GTM); 4) test the skill in a non-production/sandbox environment first and avoid giving it any credentials or PII; and 5) if provenance remains unclear or the author cannot confirm licensing/ownership of vendored content, consider not installing or request a version with clear author/license information. Additional information that would increase confidence: a matching homepage or repository link, consistent ownerId/slug/version across registry and _meta.json, and an explicit license or attribution statement from the publisher.

Marketing Skills

Summary

One installed skill containing 23 marketing modules. Pick the relevant module under references/ to get practical checklists, frameworks, and copy/paste deliverables.

This skill vendors the full content from coreyhaines31/marketingskills under references/ and provides a simple router to load the right module.

How to use

1. Identify the module that matches the request.
2. Read the corresponding references/<module>/SKILL.md file.
3. Apply the framework and deliver practical outputs (drafts + checklists).

Included modules (what each one does)

Each module lives at references/<module>/SKILL.md.

• ab-test-setup: plan and implement A/B tests
• analytics-tracking: set up tracking and measurement (GA4/GTM/events)
• competitor-alternatives: competitor comparison + alternatives / “vs” pages
• copy-editing: edit and polish existing copy
• copywriting: write or improve marketing copy (headlines, CTAs, page copy)
• email-sequence: build email sequences and drip campaigns
• form-cro: optimize lead capture and contact forms
• free-tool-strategy: plan engineering-as-marketing free tools (calculators, generators)
• launch-strategy: product launches and announcements
• marketing-ideas: idea bank for growth + marketing tactics
• marketing-psychology: mental models / cognitive biases for better persuasion
• onboarding-cro: improve activation and onboarding
• page-cro: conversion optimization for any marketing page
• paid-ads: create and optimize paid ad campaigns
• paywall-upgrade-cro: optimize in-app paywalls and upgrade screens
• popup-cro: create/optimize popups and modals
• pricing-strategy: pricing, packaging, and monetization
• programmatic-seo: build SEO pages at scale (templates + data)
• referral-program: design referral and affiliate programs
• schema-markup: add structured data and rich snippets
• seo-audit: audit technical and on-page SEO
• signup-flow-cro: optimize signup and registration flows
• social-content: create and schedule social media content

Module router

Pick one of these modules and read the matching file:

• references/page-cro/SKILL.md
• references/signup-flow-cro/SKILL.md
• references/onboarding-cro/SKILL.md
• references/form-cro/SKILL.md
• references/popup-cro/SKILL.md
• references/paywall-upgrade-cro/SKILL.md
• references/copywriting/SKILL.md
• references/copy-editing/SKILL.md
• references/email-sequence/SKILL.md
• references/social-content/SKILL.md
• references/analytics-tracking/SKILL.md
• references/ab-test-setup/SKILL.md
• references/seo-audit/SKILL.md
• references/programmatic-seo/SKILL.md
• references/schema-markup/SKILL.md
• references/competitor-alternatives/SKILL.md
• references/pricing-strategy/SKILL.md
• references/launch-strategy/SKILL.md
• references/paid-ads/SKILL.md
• references/referral-program/SKILL.md
• references/free-tool-strategy/SKILL.md
• references/marketing-ideas/SKILL.md
• references/marketing-psychology/SKILL.md

Output rules

• Prefer 80/20: biggest levers first.
• Never invent metrics or keyword volumes. If missing, label assumptions.
• When possible: include copy/paste drafts and an implementation checklist.